Session presented at 2013 OACAC Conference, June 11, 2013, in Cleveland, OH. This session, aimed at both self-proclaimed technophobes as well as those looking to gain a recruiting edge, will discuss online resources for staying informed about important developments in our profession, leveraging social media in your career development and using online media in recruiting top students to your college or university.

1. STAYING CONNECTED
Enrollment Management in the Digital Age
Tuesday, June 11, 13

2. 6THINGS SOCIAL MEDIA IS
RUINING
• Our national parks
• tagging in JoshuaTree and posting pics on Instagram
• Our marriages
• 80% increase in social media evidence in divorce cases
• Our minds
• avg attention span from 12 minutes down to 5 seconds over 10 years
• Our writing skills
• see spelling and grammar in this presentation
• Our security
• 11.6 million victims of security fraud in 2011
• Our sexual health
• Use your imagination
@mylaurenhansen ofTheWeek.com
Tuesday, June 11, 13

3. TOPICSWE’RE ALL OVERTHE PLACE
1. Six things social media is ruining
2. Introduction
3. Why social media is important to you professionally
4. Using social media in recruiting
5. Unsolicited advice
6. Your toolbox
7. Six ways social media made the world a better place
Tuesday, June 11, 13

4. QUICKLY ABOUT ME
• Jonathan Wehner
• Director of Recruitment and Strategic Initiatives
• 10 years at Case Western Reserve University
• Responsibility for marketing/communications for Undergraduate Admission,
Financial Aid, First-year Experience and Family Programs as well as "strategic
initiatives"
• BA in English, 2006 : MBA, 2011
• jonathan@case.edu
• @jonathanwehner
Tuesday, June 11, 13

5. THERE’S A CONVERSATION
GOING ON
and you’re missing it!
Everyone over here on twitter
younotontwitter
Tuesday, June 11, 13

6. SOCIAL MEDIA IS IMPORTANT
TOYOU PROFESSIONALLY
•Be Interesting!
•Rep-u-ta-tion Am-pli-fi-ca-tion
•Social media = the new golf course
Tuesday, June 11, 13

7. HOWTO GET STARTED
• Sign up on twitter
• https://twitter.com/jonathanwehner/highered
• Create a *complete* LinkedIn profile
• Include a picture! Use a recent headshot or get one professionally taken!
• Connect with colleagues, aim for 100 to start, >500 for super user
• Join relevant groups (higher ed, vendors, special interests, alumni)
• Check out Lifehacker’s article: MakeYour LinkedIn Profile Kick A** (http://
bit.ly/13YaMsV)
Tuesday, June 11, 13

8. SOCIAL RECRUITING
Tuesday, June 11, 13

9. http://pewinternet.org/Reports/2013/Social-media-users/
Social-Networking-Site-Users.aspx
Tuesday, June 11, 13

10. 0
0.1
0.2
0.3
0.4
0.6
0.7
0.8
0.9
1.0
% of 18-29
Social Media Use 2012 from Pew Internet and American Life Project
Twitter Tumblr Pinterest Instagram Facebook
Tuesday, June 11, 13

11. PICK 3
•My recommendations?
•Facebook
•Instagram
•Twitter
Tuesday, June 11, 13

12. HOWTO GET STARTED
• Facebook: post 1/day (more often can reduce likes 47%)
• Twitter: post 2/3 times a day, around transition times (arrival, lunch, end of the day)
• Use images/video:An image can increase interaction on Facebook by 53%
• Use hashtags: look for trending topics and add your voice to the mix
• Tag individuals in posts, pictures - they will respond/interact and expose their
network to your message
• Ask questions to increase response rate
• Correctly attribute content!
stats from Hubspot: http://www.hubspot.com/
marketing-resources/marketing-statistics
Tuesday, June 11, 13

13. PERSONAL OR
PROFESSIONAL
If you wouldn't say it to Jacques
Steinberg AND your mother, don't
say it online!
and enable Find My iPhone while you are at it... the government is tracking you anyway.
Tuesday, June 11, 13

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18. tweetbot for iphone
Tuesday, June 11, 13

19. 6 WAYS SOCIAL MEDIA MADE
THE WORLD A BETTER PLACE
Alison Caporimo of Reader’s Digest
• Revolution, Reinvented
• Tea Party,Arab Spring, Occupy movement
• Unfiltered news
• everyone is a reporter
• Instant emergency response
• Hurricane Sandy, Boston Marathon
• Expedited Healthcare
• grassroots organ donation
• Power of shared interest
• US Army uses Pinterest to keep families informed,Anonymous
• Art made easy
• Everyone is an artist w/ Instagram
Tuesday, June 11, 13

20. QUESTIONS?
• jonathan@case.edu
• @jonathanwehner
• www.linkedin.com/in/jonathanwehner/
Tuesday, June 11, 13