3. Cox Enterprises
A 108-year-old company with more than 80,000 employees,
working for over 300 businesses in 6 major business divisions,
with the potential to reach 1 in 2 Americans every day.
Cable TV Radio Newspaper Broadcast TV Auto Trader Auto Auctions
6M+ total 80 stations in 18 17 daily papers 15 stations Reaching 12M+ Auto remarketing
customers of video, markets reaching reach 3.7M adults reaching 30M visitors online and with 10M cars
voice & data, 11.8M adults each weekdays, 4.5M viewers, and 8.1M 9M+ readers via registered and 5M
Travel Channel week, online adults Sunday, unique visitors print monthly cars sold in 2006
brand distribution and 2.7M online online monthly
with 33M monthly weekly; Valpak
page views reaches 44M+ HH
4. Echo Boomers
ECHO BOOM
'e-(")kO 'büm
a repetition to develop rapidly
or imitation in population &
of another importance
ANTHROPOLOGICAL
Birth rates and major historical and cultural incidents –
children of the baby boomers
5. Total population
100 2007: 301M 2010: 309M 2015: 322M
89M
78M 77M 77M 78M
80 76M
74M
66M
60
53M
50M
49M 49M
40
27M 25M
20 22M
18M
14M
9M
(millions)
WW II Swing Baby Boomer Generation X Echo Boomer Later Generation(s)
6. Share of adult population
5%
100
24%
29%
32%
80
22%
21%
60
20%
40 34%
33%
30%
20
12%
11%
9%
8% 6%
(millions) 4%
WW II Swing Baby Boomer Generation X Echo Boomer Later Generation(s)
2007: 301M 2010: 309M 2015: 322M
7. Technology Shift
• Raised on technology
• Use social networking sites
• Multi-tasking is a way of life
• Accustomed to immediate feedback and validation
16. s kills :
G rap h ic D e s ign
Logo
M arke ting C ollate ral
M agazine Layou t
AD
Large F orm at
17. skills:
P re fligh t
C olor
C orre ction
Im age
R e tou ch ing
D ie C u t
18. s kills :
H TM L E d iting
P re s e ntation D e s ign
C M S We b M ainte nance
Vis u al C onte nt
e N e ws le tte rs
F las h Banne rs
Ligh t Vid e o E d iting
19. s kills :
Inform ation grap h ics
M ap s
P h oto M ontage
Ve ctor
Te ch nical
S cre e n P rint
20. s chooled h e re
at th e S an Francis co C ampus
Graphic Design 1992
25. wh e re I’ve
G rap hic D e signe r
Tropical S moothie C afé, Inc. S and y S p rings, G a 1 1 .201 1 – p re s e nt
G rap hic/ rod uction Artist
P
Foot S olutions , Inc. Marie tta, G a 09.2009 – 06.201 1
G rap hic Artist
‘Wilflex’ by Polyone (C ontract) Ke nne saw, G a 03.2008 – 1 1 .2008
G rap hic Artist
S elf (Freelance/C ontractor) Wood stock, G A 08.2006 – 09.2009
Marke ting C om m unication S pe cialist
Nexidia, Inc. Atlanta, C A 1 0.2004 – 06.2006
G rap hic D e signe r/ R S p e cial
P ist
Mats on Navigation C o., Inc. O akl , C A
and 04.1 999 – 04.2004
S e nior G raphic Artist
Bechtel G roup, Inc. S an F rancisco, C A 07.1 995 – 02.1 999
Click to proceed
26.
27. C atering Menu
InD e sign, Ilustrator and P hotoS hop
l
C re ative M arke ting G rou p
for “G re at Wrap s ”
Click to proceed
28. Marketing S licks
InD e sign, Ilustrator and P hotoS hop
l
Be llis h C re ative
for “Ap ril G re gory C ons u lting”
Click to proceed
29. ‘How To’ PDF booklet for s creen printing
InD e sign, Ilustrator and P hotoS hop
l
Wilfle x
Click to proceed
30.
31.
32. Logo Des ign and Identity
Ilustrator and InD e sign
l
C re ative M arke ting G rou p
Click to proceed
33. Manila Water Logo
Ilustrator
l
Be ch te l and Ayala C orp . C ons ortiu m
www.m anilawate r.com
Click to proceed
34.
35. Info graphics & maps
Ilustrator and P hotoS hop
l
M ats on navigation
Click to proceed
36. Info graphics & maps
Ilustrator and P hotoS hop
l
Be ch te l Click to proceed
37. Info graphics & maps
Ilustrator and P hotoS hop
l
Be ch te l
Click to proceed
38. Info graphics & maps
Ilustrator and P hotoS hop
l
Be ch te l
Click to proceed
39. Large Format POP S ignage
Ilustrator and P hotoS hop
l
C re ative M arke ting G rou p
for “G re at Wrap s ”
Click to proceed
40. Large Format POP S ignage
Ilustrator and P hotoS hop
l
C re ative M arke ting G rou p
for “G re at Wrap s ”
Click to proceed
41. Limited time offer pos ters 18” x24”
Ilustrator and P hotoS hop
l
C re ative M arke ting G rou p
for “G re at Wrap s ”
Click to proceed
42. Menu boards on dis play in Great Wraps C afe
Click to proceed
43. POP/LTO Pos ters
Ilustrator and P hotoS hop
l
Trop ical S m ooth ie C afé , Inc.
Click to proceed
44. POP/LTO Pos ters
Ilustrator and P hotoS hop
l
Trop ical S m ooth ie C afé , Inc.
Click to proceed
45. Trade s how large panel graphics
B ryce and P hotoS hop
Be ch te l P e trole u m
Click to proceed
46. C over and layout for employee handbook
P hotoS hop , B ryce ,
P ainte r, Wacom b tab l t, InD e sign
e
for M ats on
Click to proceed
Hinweis der Redaktion
As people enter Quotes from the community rotating to music in a separate PowerPoint as people are entering the room Image montage from images that the eSpotters have uploaded Upbeat To music About 30 secs Intro Image montage from images that the eSpotters have uploaded Upbeat To music About 30 secs
Well, here are some of the consumer and B2B brands, products and services that make up Cox Enterprises. We offer cable television, voice, and data services. We own the Travel Channel, radio stations, television stations, newspapers, automotive sales magazines, and the largest chain of automotive auctions in the country. For those of you who don’t have our Cable TV, voice, or Internet service, don’t listen to our radio or TV stations, don’t read one of our newspapers, and haven’t shopped for car lately, maybe you’ve seen the following commercial. (Next Slide shows AutoTrader commercial)
To answer the question about what this means to HR, let’s dive deeper into understanding the echo boomers, let’s look at some of the key cultural influences among the generations. As you can see, the Echo Boomers: Have grown up always knowing computers, CDs, DVDs, cordless phones, remote controls, cell phones, PDAs, iPods, Tivo, X boxes – and they are pros at mult-tasking with these technologies. They have never experienced a record player, cassette tape, rotary phone or a life without cable TV or the Internet. Defining moments for the Echo Boomer include MTV, AOL, AIDS awareness, rap music, OJ Simpson, The Gulf War, business scandals such as Enron, the rise of multiculturalism and globalization, and September 11 th .
To answer the question about what this means to HR, let’s dive deeper into understanding the echo boomers, let’s look at some of the key cultural influences among the generations. As you can see, the Echo Boomers: Have grown up always knowing computers, CDs, DVDs, cordless phones, remote controls, cell phones, PDAs, iPods, Tivo, X boxes – and they are pros at mult-tasking with these technologies. They have never experienced a record player, cassette tape, rotary phone or a life without cable TV or the Internet. Defining moments for the Echo Boomer include MTV, AOL, AIDS awareness, rap music, OJ Simpson, The Gulf War, business scandals such as Enron, the rise of multiculturalism and globalization, and September 11 th .
