This document discusses using Twitter to market extension programs and have conversations. It outlines benefits like getting to know others professionally and personally, learning new things, and discovering resources. Tips are provided for getting started on Twitter, including picking a username and configuring accounts. Guidelines are given for how to engage on Twitter, such as posting daily, reading others' posts, being yourself, using hashtags and retweets, asking questions, sharing announcements and thoughts. Apps like Tweetdeck and Hootsuite are recommended to help organize social media use. The goal is to have fun conversations through Twitter about extension work using the #wdced hashtag.
7. Why aren't we using it already?
• Don't understand it
• Don't see the value
• Haven't taken the time to learn
• Don't have someone to be 'social with'
• Culture of the organization
• Fear of sharing
• What's your reason?
8. 2 Challenges
• Post at least once a day
• Read what each other are
posting
1 Rule
Be yourself
Let's Learn
Together
9. Benefits
• Get to know and understand each other better
o on a professional level
o on a personal level
• Learn
o things to help you in your everyday life
o about yourself
o how this may or may not be useful to NCCE
• Discover new reading materials
• Reminders of things you should be doing
• New ideas
10. WDCEDs already using Twitter
• Doug Clement @DouglasClement
• Molly Sandfoss @masandfoss
• Seth Nagy @heliothiszea
• Jerry Moody @FraserAgentNC
• Spring Williams @springwb
• Your name here
https://twitter.com/i/#!/jdorner/west-district-ceds
13. Configure your account
• Select your time zone
• Always use HTTPS
• Require personal info to reset
password
• Add your mobile phone number
• Email notifications
• Design - make it pretty
17. A Thought
Victor Villegas @OSUExtTech
#CoopExt Master Gardeners are some of the
greatest volunteers you'll find anywhere!
#landscapechat
Mitch Owen @DrMitchOwen
I have been exploring using a pinterest page to
present my leadership model. Really wondering if
this is another way of teaching the concepts.
18. Something You Learned
Joe Zublena @NCCESDrZ
Interesting pro-farming video going viral
www.youtube.com/watch?v=48H7zOQrX3U
Empowering People @douglasclement
Four Principles For the Open World
www.ted.com/talks/lang...
Kelly Brannock @kellybrannock
Ability to communicate and engage w others is
essential for new librarians #ceforum12
19. Announcements
ValleyCrest @ValleyCrest
Don't miss next week's #landscapechat with
@ACEMentorInc. Great program for youth in
#Architecture, #Construction & #Engineering
Sarah Baughman @programeval
Just saw the lineup for #NeXc2012! Lots of good stuff
from amazing #coopext folks like @ndbob @sjudd
@aafromaa @abcrocker @jdorner & more
ACESedu @ACESedu
New publication on the ABCs of Climate Variability
bit.ly/OJJQOD #Alabama #agchat
20. Thank someone
ValleyCrest @ValleyCrest
Seriously! What a great discussion. Thanks to
@BackyardWisdom for your wisdom... we all
learned a ton #landscapechat
FamilyFoodsFitness @FFFCoP
Thanks @USDA for answering our questions &
continuing to be a valuable discussion-all levels
promoting/providing healthy
options! #schoolfoodsrule
21. Something interesting you read
Deborah Crandall @debor226
One in five North Carolinians lack health insurance
goo.gl/CpqPj
Maggie Lawrence @BackyardWisdom
Inspirational RT @WDCGardener: Video Wed:
Wangari Gardens in DC bit.ly/MZREnF
#communitygardens #urbanag #gardendc
#gardening
22. Ask a question
CDCObesity @CECObesity
Schools influence children's eating habits. Does
your school have strong nutrition standards?
go.usa.gov/rnZY #AskUSDA #schoolfoodsrule
John Dorner @jdorner
storify.com/ or http://www.scoop.it/ which do you
prefer? why?
23. Something you saw
Jennifer Smith @dgco_gardener
Seeing lots of aster yellows disease in
flowers dispite warm dry weather:
bit.ly/P9J98J #LawrenceKS #garden
Molly A. Sandfoss @masandfoss
Hops... who wants a beer?
twitpic.com/acs9io
24. Something you are proud of
Empowering
People @DouglasClement
Just helped a lady with a recipe for
reduced-salt pickles. So glad to help
people continue to enjoy...
fb.me/RexJFQ6h
Janyne Kizer @jmkizer
Swam 2700 meters in 1 hour and 21 minutes and
felt good. Lots of kicking in the warm up warm up
drills (~14:30) 2x, ... bit.ly/OooT1N
25. Something made you mad or sad
Jamie Seger @jamies4families
I swear I spend more time filling out paperwork to
travel than I do actually traveling... sigh
Ben MacNeill @chillnc
"I really regret that last 'tangry' BBQ taco" - my
stomach the rest of the afternoon.
26. Something made you happy
Fǽhƶ y Άbdul Raẖ mān @nmmoney
Congrats @programeval... on the "new" position.
John Dorner @jdorner
WOO HOO!!! Google Spreadsheets adds cell
protection
support.google.com/docs/bin/answer.py?hl=en&answer
What features are missing THAT YOU USE in
Excel?
27. What are you doing?
Howard Rheingold @hrreingold
Heading for KQED Forum this morning for 10 AM
interview abt #netsmart
kqed.org/a/forum/R201208291000
Moly A. Sandfoss @masandfoss
Getting up w/ the chickens b/c I'm going 2 b w/
chickens, goats, sheep, pigs & cows 2day @ 66th
Annual McDowell Co. Youth Livestock Show. :)
Kevin Gamble @k1v1n
I'm at Starbucks (Cary, NC) 4sq.com/PsZvvG
28. Be humorous
Funny One Liners @funnyoneliners
The cashier told me "Strip down, facing me." How
was I to know she meant my debit card? RT
@OccupyPurpleOB
Car Talk @cartalk
#Toyota recalls RAV4 for loose suspension nuts...
Shhh, if NPR recalls loose nuts, we're done for!
bit.ly/RcVlaZ
29. Retweet someone else's post
Terrence Wolfork @trwolfork
10 Reasons Twitter Works in Education
zite.to/MZdeZZ via @zite
Susan Colucci @SuzyNCSU
RT @TheBlissfulChef It's about time: Doctors
writing prescriptions for fresh fruits and vegetables
for obese patients bit.ly/MKzoiS
30. Be profound
Marshall Stewart @MarshallStewart
Motivational Moment - Teach - You don't have to
be in a classroom to teach. We teach every day in
what we say and how we live our lives.
Molly A. Sandfoss @masandfoss
My guiding work philosophy... WWJT (What would
Joe think?)
33. Get an app
• Online tools to help organize your social media
• Make it easier to use
• Two we recommend are
o Tweetdeck
o Hootsuite
34. Hootsuite
• Keep up with
multiple social
networks &
RSS
• Nothing to
install
• Message
Scheduling
• Free/Paid
versions
35.
36. Tweetdeck
• Arrange your feeds with customizable columns
• Focus on what matters with powerful filters
• Schedule Tweets to suit your audience
• Monitor and manage unlimited accounts
• Stay up to date with notification alerts for new Tweets
37.
38.
39. First Steps
•Create your account
•Configure Preferences
•Find & Follow each other
o https://twitter.com/#!/jdorner/west-district-ceds
•TWEET
o Use #wdced hashtag
•Have FUN!!!
40. One more advantage of sharing
Molly A. Sandfoss @masandfoss
Olympics can be so addictive.
Molly A. Sandfoss @masandfoss
Beer is addictive too. So if anyone wants to bring
me some Summer Shandy, I would be willing to
meet them at the state line... TN, VA or SC
41. Working Differently
From Steve Judd via Google +Key takeaway for me:A network mindset
exercises leadership through active participation, openness,
decentralized decision-making, and collective action. It means operating
with an awareness of the networks the organization is embedded in, and
listening to and cultivating these networks to achieve impact. It means
sharing by default and communicating through a network model, rather
than a broadcast model—finding where the conversations are
happening and taking part.It's about the power of the network, not the
tools and technologies.Pamela Doherty originally shared this
post:Becoming a networked nonprofit-
http://www.ssireview.org/blog/entry/becoming_a_networked_nonprofit
Hinweis der Redaktion
John This Presentation is available at http://go.ncsu.edu/twitter-wdced So if you write that down, you won't have to copy anything that is on a slide. We started out planning to talk about "Using Technology to Market Your Program", but in the process of identifying the needs of this group, we realized we weren't ready to market our programs with these tools yet, we had to get comfortable with them and "learn the culture" of the venue. Before you can use technology for teaching or communicating with your clientele, you have to have used it to learn and communicate with your peers.Just like moving to a new town, you have to understand the culture of the area. In college, the first question people would ask you is "What's your major?"When I moved to Georgia, the first question people asked me was "What church do you belong to? " and "Would you like to come visit ours?"When I moved to WNC, the first question people asked was "Where are you from?"Each place had it's own dress code, topics you could and could not talk about, and other ways to 'fit in'.Last week, Carolyn and I were going to go to the "Shindig on the Green" in Asheville Pack Square Park. I was informed that the shirt I had on was not 'appropriate'. "You don't want to wear that... (bright colored shirt) you'll look like a tourist."The same thing applies when joining an online group/discussion.When you join a club or group, you don't jump in on your first visit and start trying to teach them or market your wares or anything else. You hold back your opinions and wait until you've developed an understanding of the culture of the group.You don't start teaching a class or speaking in public if you've never taken a class or observed someone speaking in public. Why would you expect to start teaching, or participating with a group without understanding its dynamics.
Doug So, we decided to change the title to "Having Conversations Through Twitter" and use Twitter as a good introduction to using Social Media for marketing our programs and teaching and evaluating them too.
Doug Twitter is a Social Media platform that allow us to have conversations and to learn from others http://www.jarche.com/2012/08/please-tell-me-about-your-pkm/
Doug Consumption of Products Spread much faster today that in the past.
Doug
Doug
Doug If there was a way you could use "Social Media" that wouldn't take more than five minutes a day and would be valuable to YOU , would you be interested? Value - Cost/Benefit where cost=time
We'd like to recommend that you take a month and immerse yourself into Twitter. All we ask is a commitment of less than 5 minutes a day. You may discover information you find beneficial or interesting that will take you hours to digest, think about, learn, read, etc. The time spent does not count towards the 5 minutes. Let's learn together http://www.cals.ncsu.edu/agcomm/news-center/extension-news/16621/ Photo credit for finger guy : Tsahi Levent-Levi http://www.flickr.com/photos/86979666@N00/7623744678/
John Let me (John) know and I'll add you to this list to make it easier to find/follow each other.
John
John
John HTTPS: for increased security when you enter your username/password Require personal info to reset password - again - improved security Add mobile phone number to get SMS messages for certain types of messages tweets from those you've identified, DMs,mentions, retweets, favorites, etc. Set Sleep settings - times you don't want to receive SMS messages Email - when do you want to get an email about activity related to your account
John @username to refer to someone #hashtags to identify keywords or agreed upon string honey vs. #honey RT - retweet MT - modified tweet OH - Overheard via DM - user must be following you
John #FF - suggest who others should follow on Fridays Photo Credit: http://www.flickr.com/photos/celesteh/4346584176/sizes/z/
Notice the @ sign followed by the username and the hashtags You can click on those to go to that user's page - so you could follow them or click on the hashtag to see other tweets with the same hashtag
Doug Twitter can be used to extend the conversations to other online users ie conventions, conferences, and online meetings. Twitter allows a discussion to occur
Doug It allows more involvement in a topic or an event
Doug
Doug
Doug
Doug
Doug Do we want a smaller 'easier' page like this one (3 cols) or the one you posted with 5 cols?
Doug
John If you follow or me, I'll add you to my 'WD CED list' Use #wdced for info of interest to West District CEDs
John Present Molly with a 6 pack of Summer Shandy for being a "Leader" amongst the West District CEDs in using Twitter
This slide is just to capture the information - not to be shown