The document discusses defining an employment value proposition (EVP). An EVP must clearly describe the real needs of a job and expectations to attract top talent. It should answer questions about what makes the job attractive, what outstanding performance looks like, opportunities for learning and growth, differences from competitors, and why people join and stay with the company. An effective EVP summarizes the challenges, projects, growth opportunities, and type of work in an interesting way that compels candidates to apply. Developing an accurate EVP requires a deep understanding of the job to attract candidates and convince those who are unsure.

1. EVP ( Employment Value Proposition ) www.jdooley.com