5. Objectives Describe Uses of SM or other similar product Clarify your goals/what you want to know Identify sample and sample size to be surveyed Write questions, aka “Items” Test the survey instrument Deliver/distribute survey Display and Use data collected 5
6. When would we conduct a survey? Research, formal or otherwise Opinion gathering Data gathering Event planning Other??? 6
8. What do you want to know? Is there one or more research question(s)? Is there a decision to be made? 8
9. Whodo you want to survey? All, or a segment? How many responses do you want? How many surveys should you send? 9
10. Consider the overall ‘instrument’ Choose the tool Choose color, logo, art, aesthetics, etc. Consider the types of questions to use Design, experiment, edit, try again 10
11. Write questions, aka “Items” Be clear Be concise Be spare Don’t ask stuff you are only sort of interested in knowing Ask yourself “what will I do with the answers”? 11
12. Testthe survey instrument Create a short, fun one first! Friends Relatives Colleagues Young people (for clarity, language) 12
20. Resources SM help & Tutorials AAPOR Google Scholar Google Books Wikipedia on Response Rate Wikipedia on Sampling Wikipedia on Data Collection MEDLINE (MeSH) Your librarians 20
21. Steps in the process Know the variety of uses for surveys Know “what you want to know” Identify a good sample and sample size Design the instrument (color, appearance…) Write the questions, aka “Items” Test the survey instrument (on colleagues) Determine method and deliver the survey Display and use data collected 21
22. Thanks! Call any time! Jacque Doyle 602-827-2031 jddoyle@email.arizona.edu 22
Hinweis der Redaktion
Whirlwind intro!!
Pause—ask them!!
Paper-and-pencil vs. Web-based questionnairesThis criterion refers to the medium used to administer the questionnaire. Paper-and-pencilquestionnaires are questionnaires that are used in paper form. Web-based questionnaires arequestionnaires that use the Internet as a medium. Most questionnaires were developed to beused in a paper-and-pencil version. Only recently, with the development of the Internet, ithas become possible to use Web-based questionnaires. There is a wealth of literature on thecomparison between paper-and-pencil and Web-based questionnaires [47,57–60]. However,most of that literature is limited to comparing response rates: response rates for Web-basedquestionnaires tend to be equivalent or slightly higher than response rates for paper-and pencilquestionnaires [47,61,62], although recent evidence suggests that response rates ofWeb-based questionnaires are dropping. Little research has focused on the question ofequivalence: do Web-based versions of questionnaires produce similar results to paper-and pencilquestionnaires? Some limited research shows that this is the case [63–67]. We advisecaution in comparing results of questionnaires used with different modes of administration,unless a test of equivalence has been conducted with the questionnaire in question. Four ofthe 10 end-user satisfaction questionnaires have been used in a Web-based format (see TableII).
