The term Intelligent Transportation Systems (ITS) was coined over two decades ago to designate applications of information and communication technologies to the operational management of transportation networks. The main promise of ITS has been very consistent over that period: network capacity can be freed up by optimizing traffic controls and empowering users with accurate travel information. It can be debated how much faith practitioners and policy makers have placed in technology by investing their resources, as well as the extent to which Intelligent Transportation Systems have delivered on their promise. However, there is no question that steady and sometimes spectacular advances in computing technologies and usage trickle down to transportation applications in important ways. As a result, new products and services emerge continuously. They include systems that address the direct needs of networks managers, as well as others that are developed in tangential markets (e.g. automotive) or even through non-market mechanisms (e.g. many mobile web applications). This talk presentation reviews major trends in information and communication technologies and demonstrate how each of them is driving innovative transportation services. We attempt to envision how those trends might develop in the future, so that we can finally examine some of their implications for travel demand and network management. There lie both challenges and opportunities for transportation engineers and planners, but either way, profound changes appear inevitable.

1. Intelligent Transportation J.D. Margulici
Trends and Perspectives jdm@novavia.us
2011 www.novaviasolutions.com
Chapter 6: Mobility Services
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2.  ITS primer and brief history
Intelligent Transportation
 State of the art: mobility services
Trends and Perspectives
2011
 Information technology trends
 Prospective and implications
J.D. Margulici
jdm@novavia.us
www.novaviasolutions.com

3. Urban Mobility Redefined
Complete Streets Concept
ITS Trends and Perspectives - April 2011 3

4. Traveler Information: New Models
Crowdsourcing Mobile Development
ITS Trends and Perspectives - April 2011 4

5. Urban Mobility Apps
ITS Trends and Perspectives - April 2011 5

6. Carpooling
ITS Trends and Perspectives - April 2011 6

7. Carsharing
WSJ Graphic
ITS Trends and Perspectives - April 2011 7

8. Peer-to-Peer Carsharing
ITS Trends and Perspectives - April 2011 8

9. Pay as you go Insurance
Progressive Snapshot Coverage, 2011
Average rates 6¢ per mile
Reduce VMTs 6-10%
$34 B / year welfare potential
Source: Brookings Institution, 2008
ITS Trends and Perspectives - April 2011 9

10. Distracted Driving / Safety Solutions
ITS Trends and Perspectives - April 2011 10

11. Public Transit Revival
Corporate
Shuttles
Private
Commuter
Services
Intercity Buses
Source: BRUTE Labs / Santa Clara VTA
Public
Commuter
Services
ITS Trends and Perspectives - April 2011 11

12. Intelligent Transportation J.D. Margulici
Trends and Perspectives jdm@novavia.us
2011 www.novaviasolutions.com
Next is
Chapter 7: Cross-Cutting Topics