The document provides information about business resources available through the Burlington County Library System. It outlines tools for developing leads and relationships, gauging market potential, managing a business, and staying on top of industry trends. These include online directories, demographic data, management guides, business plans, videos, and periodicals. The library offers 24/7 online access, programs, meeting spaces, and other services to support businesses.
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Business Toolkit for Growth and Success
1. Joan C. Divor
Business Services Librarian
Burlington County Library System
Westampton, NJ
Summer, 2012
2. Who are target customers?
What are key market trends that should
inform my strategy?
What are the key developments in my (or my
customer’s) industry?
How do I manage and grow my company?
3. Launch strategies
How to write(freelance strategies
Latest
an Brokers & dealers:
Financial assistance
employee handbook selling to physicians
for export business
writing)
(growing gift basket
business)
Licensing requirements
Entering
(group home for teenage girls)
new markets
(printing business)
4. thousands of $$ of up-to-date knowledge
demographics, contacts, how-to guides, market
research
5. …like large companies have, from sources NOT
free on Internet.
… FREE to you with your library card…
Online – from your home or office computer!
13. to Find Use BCLS jerseyclicks.org
Leads/Contacts RefUSA x x
Market Potential DemographicsNow x
Managing Management Guides x
Business Plan x
Handbooks
Emerging Business & Company x
Trends & Resource Ctr
Opportunities
EBSCO Business x x
Source
EBSCO Regional x x
Business News
Frost & Sullivan x x
Comprehensive Small Business x x
Bus. Reference Resource Center
Library
Video Bus & Lynda.com x
Tech Courses
14. Develop leads & relationships
Gauge market potential
Managing for YOUR biz stage
Keep on top of trends / opportunities
15. Who are my target customers?
Who are my competitors?
Who are potential partners, suppliers,
network?
16. Reference USA online directories let
you create lists customized to YOUR
needs:
Target companies by size, location, sales
Lists and profiles of competitors
Residential addresses; new movers
Health care providers
Downloadable mailing lists
17. I am targeting medium-
sized heavy construction
companies for
my employee leasing
business.
22. What is the competition in
home health agencies in the
area I am targeting for a new
location (ex. 08087 Tuckerton)?
23. Map the pizza places in Santa Fe,
NM
A Virtual Office Assistant wants to
target small- to medium-sized
dental offices in the Philly metro
area
A landscape architect is targeting
property management companies in
Gloucester, Cumberland, and Salem
Counties
24. Business Gateway; Librarian
Trade associations
Networking groups
Local rankings lists
Town business organizations
25. Develop leads & relationships
Gauge market potential
Managing for YOUR biz stage
Keep on top of trends / opportunities
27. DemographicsNow
Choose your geography (zip,
county…radii, drivetime)
Choose your “variable”
Outputs:
Reports: comparison, summary, ranking
Maps
Census 2010
28. DemographicsNow
Walk Thru 1: Sales estimates and projections:
I’d like to compare what consumers spend on
electronics in 3 north Jersey Counties: Bergen,
Passaic, & Sussex.
36. Let’s Explore!
Pick a zip code
1 fact about population
1 fact about retail sales potential
Most prevalent lifestyle category
37. Let’s Explore!
Pick a zip code
1 fact about population
1 fact about retail sales potential
Most prevalent lifestyle category
Map a variable
38.
39. Develop leads & relationships
Gauge market potential
Managing for YOUR biz stage
Keep on top of trends / opportunities
40. Should I grow? What are best
practices for keeping
customer loyalty? How do I
recruit & hire employees?
41. Management Handbooks & Guides
10 management reference ebooks
Business Plans Handbook – multi-volume, several
hundred plans
Business Plans Handbook
Small Business Resource Center (new/statewide)
all of the above
much more - list
42. Management Handbooks & Guides –
ebook library
Management reference guides
Sample business plans (ALSO SEPARATE
LINK)
Major marketing campaigns
iPhone, iPad, Kindle compatible
43. 24/7 online business advice and tools
All major areas of starting, operating
and maintaining a business
Easy, intuitive screen
Pre-compiled info on popular topics
44. Comprehensive eLibrary:
Business Plans Handbook Series
Encyclopedia of Management
Popular guides
Small Business for Dummies
Unofficial Guide to Marketing Your Small
Business
Trade & management journals
Close to 300 e-sources total
45. Example: Writing a business plan
How to / guidelines
Samples
Templates
More tools
46. Should I grow? What are best
practices for keeping
customer loyalty? How do I
recruit & hire employees?
47. SBRC Exercise - Basic Search and “buttons”
How do I finance? Venture capital, loans
How do I market? Pricing
How do I manage? Marketing on the Internet
How do I grow? Growth / expansion advice
48. Develop leads & relationships
Gauge market potential
Managing for YOUR biz next stage
Keep on top of trends / opportunities
49. are the latest
developments in my
field?
How can I strengthen my brand or
positioning?
What has worked
for competitors /
industry leaders?
50. SNAPSHOT OF COMPETITIVE ENVIRONMENT
Business & Company Resource Ctr
industry analysis
company profiles
wide range of global business info. in one place
51. EBSCO Business Source
trends, challenges, opportunities
2,300+ business & trade magazines
Professional forecasts
Success stories
Industry profiles and analysis
Company, industry, management
Daily updates; alerting
52. Industry
Alternative energy – wind/solar, etc.
Landscaping
Retail Clothing
Look for:
Overview of the industry
Profile of a leading company
Articles about recent developments
53. Local focus from 75+ regional
publications from all over the US.
TV and radio transcripts
Newswires (eg Telecom newswire)
54. National, regional, local
Stay connected to stay competitive:
Alerting
My EBSCO – folder
Alert save share
Free iPhone app.
55. Healthcare
Electronics/Security
Energy & Power
Information & Communications
Chemicals/Materials/Food
Aerospace & Defense
Automation & Process Control
Environment & Building Technologies
Measurement & Instrumentation.
56. 750 plus self-paced video Duarte
Design - Presentation Design
Graphic Secrets for Business
Professionals
Social Media Marketing with Facebook
and Twitter
iPad Tips & Tricks
57. By the end of this workshop, you will
be able to:
Use the library’s convenient 24-7
online toolkit to build your business
know-how.
59. 1. BCLS Business Gateway
bcls.lib.nj.us/business-gateway
2. 24-7 Online Research
60. to Find Use BCLS jerseyclicks.org
Leads/Contacts RefUSA x x
Market Potential DemographicsNow x
Managing Management Guides x
Business Plan x
Handbooks
Emerging Business & Company x
Trends & Resource Ctr
Opportunities
EBSCO Business x x
Source
EBSCO Regional x x
Business News
Frost & Sullivan x x
Comprehensive Small Business x x
Bus. Reference Resource Center
Library
Video Bus & Lynda.com x
Tech Courses
61. Custom Business Answers, your
"Personal Trainer" @ the Library
67. Leverage, your commute:
Audiobooks
Save fuel!! Library-in-a-Bag;
downloads
Downloadable ebooks
No time to read: Chapter a day book
summaries
Borrow-a-Book-Club
70. “To make a small business work you need
considerable knowledge, skill, management,
experience, as well as a high level of
commitment, plenty of hard work, access to
finance, and some good luck.”
-- Paul Clitheroe - famous Australian financial author, television
host of the "Money Show", and business man.
71. Joan C. Divor
Business Services Librarian
jdivor@bcls.lib.nj.us
bcls.lib.nj.us/business-gateway
Hinweis der Redaktion
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MAP A LOCATIONVincentown not listed in cities – use zip 08087THEMATIC CONTROLSBASIC VARIABLES – FIVE YEAR PROJECTIONS – AGE – TOTAL AGE -- 85 PLUSGEOGRAPHY – ZIP CODECLICK ON THEMATIC LAYER IN MAPPING TOOLS - SCROLL DOWN MAPPING TOOLS TO DATA RANGE BREAKDOWNEXPORT MAPDESCRIPTIVE TITLECLICK ON ADD LEGENDLook at other age group variables – 80-85 ; 75 plusHAND OUT SAMPLE MAPS
MAP A LOCATIONVincentown not listed in cities – use zip 08088THEMATIC CONTROLSBASIC VARIABLES – FIVE YEAR PROJECTIONS – AGE – TOTAL AGE -- 85 PLUSGEOGRAPHY – ZIP CODECLICK ON THEMATIC LAYER IN MAPPING TOOLS - SCROLL DOWN MAPPING TOOLS TO DATA RANGE BREAKDOWNEXPORT MAPDESCRIPTIVE TITLECLICK ON ADD LEGENDLook at other age group variables – 80-85 ; 75 plusHAND OUT SAMPLE MAPS
MAP A LOCATIONVincentown not listed in cities – use zip 08088THEMATIC CONTROLSBASIC VARIABLES – FIVE YEAR PROJECTIONS – AGE – TOTAL AGE -- 85 PLUSGEOGRAPHY – ZIP CODECLICK ON THEMATIC LAYER IN MAPPING TOOLS - SCROLL DOWN MAPPING TOOLS TO DATA RANGE BREAKDOWNEXPORT MAPDESCRIPTIVE TITLECLICK ON ADD LEGENDLook at other age group variables – 80-85 ; 75 plusHAND OUT SAMPLE MAPS
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