Millions of Facebook users use Facebook Credits to pay for virtual goods inside games like CityVille and FarmVille. It seems that the logical next step is to use Facebook Credits to be used to purchase digital and real-world goods. This is exactly what is beginning to transpire; we are seeing a robust Facebook Credit economy for virtual goods and an early stage Facebook Credit economy emerging for digital and real-world goods.

1. Facebook’s Global Currency - Facebook Credits
In-Game Virtual Goods Digital & Real-World Goods
Facebook Credits Facebook Credits
Virtual Goods For Movies
Warner Bros. become the first
The mandatory currency used
Hollywood studio to offer movies
for games and the purchase
for purchase direct to consumers
of in-app virtual goods on the
inside Facebook,
Facebook Platform z
Facebook Credits Facebook Credits
Gift Cards Real-World Goods
Pre-paid Gift Cards can be
Consumers can pay for Facebook
purchased at major retailers in
Deals inside Facebook with a
the U.S., Canada and the U.K.
in denominations $5-$50 DEALS credit card, with PayPal or with
Facebook Credits.
Facebook Credits What is next for
Purchase Incentives Facebook Credits?
Facebook Credits are being used
as incentives for shoppers with Targeting the 250 million Facebook
mobile and online applications mobile users, with Facebook credits
such as ShopKick, ifeelgoods and for the purchase of real-world goods
plastic jungle could be the logical next step.
© May 30, 2011, Janice Diner www.janicediner.com @janicediner