Digital Marketing solutions offered by The Charlotte Observer. We are much more than print and charlotteobserver.com. Services include PPC, Google Adwords, Yahoo PPC, Bing PPC, Facebook PPC, Social Media, Site Retargeting, Search Retargeting, Contexual Retargeting, Email Marketing, Mobile marketing and Native Advertising with advertorials. Call John for details. 704-358-5329

1. Growing Your Business Through
Observer Digital and Media Solutions

2. Banner Ads on
CharlotteObserver.com
• Reach new and existing customers creating
additional value and brand awareness

3. Native Ads
• Tell a story to your customer and strengthen your
brand with display ads and custom content

4. Email Marketing
• Provides targeted customers with a
reason to respond quickly
• Choose between Charlotte
Observer database or national
database to extend customer reach
– Exclusive
– Target by gender, age, &
geography
– (zip code, city, county).
– Subject line and email
content co-branded with
CharlotteObserver.com
– 100,000+ registered users
within the Charlotte DMA.
– Scrubbed Daily
Average open rate for Observer emails is
8.96%
Average click rate for Observer emails is 0.44%

5. Search Engine Marketing
• Increase your online presence to strengthen your brand
awareness
• Capture people who are online researching your
product/services at the exact moment that they are seeking
information about you

6. Retargeting
• With retargeting technology we can serve ads to
consumers who are:
Customers who are familiar with your
website (have visited)
Customers who are looking for the
products and services you sell
Customers who are learning about
the products and services that you
offer
Site Retargeting
Search
Retargeting
Contextual
Retargeting

7. Banner Ads on Mobile Websites
& Apps
• People turn to their mobile devices when they are
researching, shopping, ordering lunch, or waiting in line.
• Put your brand in front of customers on the go with high
visibility offers or to let them know you are in their
neighborhood

8. Tablet
• Combines the quality of print design with the
engagement of mobile
• Tablet users interact longer and more frequently with
ads than any other device and are 43% more likely to tell
their friends and family about new products and services

9. Banner Ads on Facebook
• Make targeted connections with people who fit within
your demographic
• Position your message to be easily shared within a
network of friends

10. Social Media Management
• Social Media is the online word of mouth!
• Manage instant connections with customers and
grow your social presence
• Social media presence directly impacts your SEO
performance

11. Dealsaver.com
• No risk for advertiser, only pay if it sells
• Reach new customers or bring back current
customers by extending them an offer to try
your product or service

12. Dashboard
• See your campaign performance in real time
with personal log in

13. Print
• Target your customer reach in your community with our network of full
run, community and niche products