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Camp Austin Spring 2010 - Session Outline v2
- 1. Product Management: Start With The Story ProductCamp AustinMarch 2010Joshua Duncanwww.twitter.com/joshua_d Draft Version 0.07
- 2. Session Goals 20 mins of presentation 20 mins of group discussion 3 key points 3 market examples Draft Version 0.07
- 3. Key Points Nobody Cares Write the commercial first Don’t hide the demo button DRAFT VERSION .06 Draft Version 0.07
- 5. The product has a story, and the marketing makes it sing* *Baked In:, Bogusky &Winsor
- 7. Why is it that some products seem to take off on their own and others never find a market? Draft Version 0.07
- 8. Why does the market not understand my product features? Draft Version 0.07
- 10. What can I do during product development to get people talking about my product? Draft Version 0.07
- 11. Storytelling is by far the most underrated skill in business** *Gary Vaynerchuk, Crush It! Draft Version 0.07
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- http://www.flickr.com/photos/71362960@N00/335350003/sizes/l/
- http://www.flickr.com/photos/visbeek/2242177289/sizes/l/