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Andrew Goodwin
Codes & Conventions
of Music Videos
To be able to identify Goodwin’s features of music videos (level 2)
To be able to explain Goodwin’s features of music videos (level 3)
To be able to apply Goodwin’s features of music videos (level 4)
The majority of music videos will contain these elements in some proportion. There
will always be some videos which are solely narrative, conceptual or performance.
Can you think of any examples from videos you have seen?
Narrat
ive
Performan
ce
Conceptu
al
To be able to identify Goodwin’s features of music videos (level 2)
To be able to explain Goodwin’s features of music videos (level 3)
To be able to apply Goodwin’s features of music videos (level 4)
In ‘Dancing in the Distraction Factory’, Andrew Goodwin outlines 6 key features
of a music video…
To be able to identify Goodwin’s features of music videos (level 2)
To be able to explain Goodwin’s features of music videos (level 3)
To be able to apply Goodwin’s features of music videos (level 4)
There is a relationship between lyrics and visuals…
Rebecca Black – Friday
Everything we see in the finished version comes directly from
the lyrics – usually just the artist/band performing the song.
Garbage - I’m Only Happy When It Rains
Has sequences which add extra meaning but aren’t
necessarily in the lyrics.
Doves - There Goes The Fear
The images on the video have no apparent link to the song’s lyrics.
The film maker is often commissioned to make a short film where
the song is the soundtrack.

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Andrew Goodwin - key features

  • 1. Andrew Goodwin Codes & Conventions of Music Videos
  • 2. To be able to identify Goodwin’s features of music videos (level 2) To be able to explain Goodwin’s features of music videos (level 3) To be able to apply Goodwin’s features of music videos (level 4) The majority of music videos will contain these elements in some proportion. There will always be some videos which are solely narrative, conceptual or performance. Can you think of any examples from videos you have seen? Narrat ive Performan ce Conceptu al
  • 3. To be able to identify Goodwin’s features of music videos (level 2) To be able to explain Goodwin’s features of music videos (level 3) To be able to apply Goodwin’s features of music videos (level 4) In ‘Dancing in the Distraction Factory’, Andrew Goodwin outlines 6 key features of a music video…
  • 4. To be able to identify Goodwin’s features of music videos (level 2) To be able to explain Goodwin’s features of music videos (level 3) To be able to apply Goodwin’s features of music videos (level 4) There is a relationship between lyrics and visuals… Rebecca Black – Friday Everything we see in the finished version comes directly from the lyrics – usually just the artist/band performing the song. Garbage - I’m Only Happy When It Rains Has sequences which add extra meaning but aren’t necessarily in the lyrics. Doves - There Goes The Fear The images on the video have no apparent link to the song’s lyrics. The film maker is often commissioned to make a short film where the song is the soundtrack.