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CYCLING IN RURAL AREAS - SUSTAINABLE MOBILITY AND STRATEGIC SPATIAL PLANNING   PLANNING IN TIMES OF UNCERTAINTY CITTA - UNIV. PORTO  15 MAY 2009 MOTA, Jose Carlos [University of Aveiro]  [email_address]   SANTINHA, Gonçalo [University of Aveiro]  [email_address]   ROSA PIRES, Artur [University of Aveiro]  [email_address]
Introduction – why cycling mobility matters? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The agenda … at the European level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The agenda …  in Portugal ,[object Object],[object Object],[object Object],[object Object]
The conceptual challenge ,[object Object],[object Object]
When it all started  Project (2006/08) ,[object Object],[object Object]
the time, information and the resources ,[object Object],[object Object]
Why Murtosa? ,[object Object],[object Object],[object Object],[object Object],[object Object]
methodology ,[object Object],[object Object],[object Object],[object Object],CONSENSUALIZATION PROCESS
Stimulate safe  soft mobility (walking & cycling) objectives Value  economic  potential of  cycle tourism Knowledge of the environmental , cultural, patrimonial and scientific  potential Articulation and connection with similar international experiences Engagement and mobilization of local actors Strenghtening the local people’s sense of belonging
theoretical framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy: Qualify cycling mobility in urban areas Value cycling mobility for leasure and tourism purposes 1. Support and service activities 2. Activities to mobilize for Cycling Mobility 3.  Promote Cycling Mobility through ‘entertainment’ activities 4.  R&D activities INSTITUTIONAL FRAMEWORK TO   SUPPORT CYCLING MOBILITY INSTITUTIONAL FRAMEWORK SUPPORT CYCLING MOBILITY
stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],knowledge technology industry
Public discussion ,[object Object],[object Object],[object Object],[object Object]
Public discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]
RESOURCES (FAUNA E FLORA, CULTURE AND PATRIMONIAL),  + TOURISM ENTERPRISES –  ENTERTAINMENT ACTIV.,   HOTELS AND RESTAURANTS  + ENTERTAINMENT   ACTIVITIES (SPORT, CULTURE, NATURE,…)  + SUPORT SERVICES (CYCLE GARAGE, POLICE, HEALTH) +  INFORMATION - GPS, WWW,  ITINERARIES  BROCHURES +  CYCLING  PATHWAYS  TRAINING  (BICYCLES -   CTC ; ECO-TOURISM – Tourism  Professional school) ENTREPRENEURSHIP / STARTUP BUSINESSES  (articulation with hotel & restaurant) ATRACT INOVATIVE ENTREPRISES OF BICICLE SECTOR  (ABIMOTA) RESEARCH -  BICYCLE/TOURISM/PLANNING> UA (Spatial Planning, Tourism, Culture&Languages, Biology, Design, Civil Eng., Mechanic Eng.,…) + ABIMOTA PROPOSALS
Communication
impact on the media
 
by the end of 2008 ,[object Object]
LEGENDA Projectos de Vias Cícláveis da Área Territorial envolvente à Ria (Murtosa, Ovar e Estarreja) Verde/Amarelo – projecto Cicloria Branco – outros projectos municipais Azul – já executado CMM P1 P2 P5 P4 P6 P3.2 P3.1 P3.3 CICLORIA
conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Cycling Murtosa Citta Porto

  • 1. CYCLING IN RURAL AREAS - SUSTAINABLE MOBILITY AND STRATEGIC SPATIAL PLANNING PLANNING IN TIMES OF UNCERTAINTY CITTA - UNIV. PORTO 15 MAY 2009 MOTA, Jose Carlos [University of Aveiro] [email_address] SANTINHA, Gonçalo [University of Aveiro] [email_address] ROSA PIRES, Artur [University of Aveiro] [email_address]
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Stimulate safe soft mobility (walking & cycling) objectives Value economic potential of cycle tourism Knowledge of the environmental , cultural, patrimonial and scientific potential Articulation and connection with similar international experiences Engagement and mobilization of local actors Strenghtening the local people’s sense of belonging
  • 11.
  • 12.
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  • 15. RESOURCES (FAUNA E FLORA, CULTURE AND PATRIMONIAL), + TOURISM ENTERPRISES – ENTERTAINMENT ACTIV., HOTELS AND RESTAURANTS + ENTERTAINMENT ACTIVITIES (SPORT, CULTURE, NATURE,…) + SUPORT SERVICES (CYCLE GARAGE, POLICE, HEALTH) + INFORMATION - GPS, WWW, ITINERARIES BROCHURES + CYCLING PATHWAYS TRAINING (BICYCLES -   CTC ; ECO-TOURISM – Tourism Professional school) ENTREPRENEURSHIP / STARTUP BUSINESSES (articulation with hotel & restaurant) ATRACT INOVATIVE ENTREPRISES OF BICICLE SECTOR (ABIMOTA) RESEARCH - BICYCLE/TOURISM/PLANNING> UA (Spatial Planning, Tourism, Culture&Languages, Biology, Design, Civil Eng., Mechanic Eng.,…) + ABIMOTA PROPOSALS
  • 17. impact on the media
  • 18.  
  • 19.
  • 20. LEGENDA Projectos de Vias Cícláveis da Área Territorial envolvente à Ria (Murtosa, Ovar e Estarreja) Verde/Amarelo – projecto Cicloria Branco – outros projectos municipais Azul – já executado CMM P1 P2 P5 P4 P6 P3.2 P3.1 P3.3 CICLORIA
  • 21.