The document discusses Minimum Viable Products (MVP) and Minimum Marketable Features (MMF). It defines an MVP as the minimum version of a product that allows a team to collect validated learning about customers with minimal effort. An MMF is defined as the smallest thing that can be sold or the smallest problem worth solving on its own, that also allows the team to change direction after completion while still providing value. The document provides examples of how to develop an MVP or MMF, such as creating a website or video to gauge interest before coding, or presenting an idea in 5 words to get early feedback.

1. Breaking down larger
initiatives into MMFs /
MVPs
Sydney Limited WIP Society
Jason Yip
j.c.yip@computer.org
@jchyip
http://jchyip.blogspot.com

2. What are we trying to
achieve?

5. Learn from each
feature to avoid this...

6. What is MVP / MMF?

7. MVP = Minimum Viable
Product
“The minimum viable product is that version
of a new product which allows a team to
collect the maximum amount of validated
learning about customers with the least
effort”
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8. Deploy first, code later
• Website or ad to gauge interest -> linked
to marketing page or survey
• Presentation / video to gauge interest
• Zynga ghetto testing: (http://is.gd/AJYdVu])
• idea in 5 words
• Ad which leads to survey

9. MMF = Minimum
Marketable Feature
• Smallest thing you can sell
• Smallest problem that is worth solving on
its own
• Should allow for complete direction change
after completion and still provide value
May • Minimum features required to learn what
no customers want
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10. How do we do this?

11. Vision
• The idea in 5 words

12. Mind map
• Flesh out the problem space

13. MVP / MMF
• Identify the minimum portion of the
problem space worth solving and design a
MVP / MMF