Pillars of brand marketing
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Pillars of brand marketing
- 1. Pillars of Brand Marketing
- 2. Welcome to My World
- 7. “God is in the details” – Mies van der Rohe
- 8. “You make the promise. You keep the promise.” – Steve Wynn
- 9. Sometimes, you sweat the details.
- 13. 5 Pillars for Building Brand Loyalty and Retention
- 14. Jules Rules
- 15. 5 PILLARS FOR BUILDING BRAND LOYALTY AND RETENTION 3 1 2 4 5
- 16. 5 PILLARS FOR BUILDING BRAND LOYALTY AND RETENTION 1 3 2 4 5 1
- 17. JULES RULES 1 Know Your Audience EXAMPLE The Casino Gamer
- 18. Sin City
- 20. THEO BOOMER THEO PATRONS Most Casinos in America
- 21. KABOOM!
- 22. 5 PILLARS FOR BUILDING BRAND LOYALTY AND RETENTION 1 2 3 4 5 1 2
- 23. JULES RULES 2 Brand Loyalty is Built From the Bottom Up The Iceberg
- 24. NAME LOGO BRAND IDENTITY PACKAGING PRODUCTS AND SERVICES The Visual Brand... ANATOMY OF A BRAND
- 25. NAME LOGO BRAND IDENTITY PACKAGING PRODUCTS AND SERVICES The Visual Brand... BRAND VALUES MANAGEMENT STRUCTURE INVESTOR RELATIONS MARKETING STRATEGY CUSTOMER RELATIONS LOYALTY CLUB PROGRAM KNOWLEDGE MANAGEMENT DATABASE / CRM MANAGEMENT TECHNOLOGY / TRACKING RESEARCH GUEST SATISFACTION SURVEYS PLAYER DEVELOPMENT PROGRAMS DISTRIBUTION The Experiential Brand. . . STAFF MOTIVATION RECRUITMENT PROGRAMS STAFF OPNION SURVEYS 360 HUMAN RESOURCES BOH ENVIRONMENTS
- 26. 5 PILLARS FOR BUILDING BRAND LOYALTY AND RETENTION 1 2 3 4 5 1 2
- 27. JULES RULES 3 You Must Operationalize the Brand EXAMPLE Apple
- 43. 5 PILLARS FOR BUILDING BRAND LOYALTY AND RETENTION 1 4 2 3 5 1 2
- 44. JULES RULES 4 True “Brand” Programs Share DNA EXAMPLE Lady Luck Casino
- 46. NAME LOGO BRAND IDENTITY PACKAGING BRAND IDENTIFIERS Visual Brand... IOC MANAGEMENT/PROGRAMS MANAGEMENT STRUCTURE INVESTOR RELATIONS FREE CASH FLOW SEE. SAY. SMILE. CLEAN SAFE FRIENDLY FUN ENTERTAINMENT MARKETING PROGRAMS LOYALTY CLUB PROGRAM DATABASE / CRM MANAGEMENT TECHNOLOGY / TRACKING PLAYER DEVELOPMENT PROGRAMS MARKETING BY SEGMENT STRATEGIC COMMUNICATION RESEARCH BOH INITIATIVES Experiential Brand... EASY Promotions Service Technology Parking Hotel Check-in VALUE Food Offers/Club Hotel Games FUN Celebratory Atmosphere Entertainment Employee Interaction Games Visual Surroundings COMFORTABLE Gaming Floor Hotel Food Environment/Decor Employee Interaction
- 57. 5 PILLARS FOR BUILDING BRAND LOYALTY AND RETENTION 1 4 2 3 5 1 2
- 58. JULES RULES 5 Make Your Brand Iconic EXAMPLE Absolut Vodka
- 72. Brand Loyalty Is Built From The Bottom Up
- 73. Operationalize Your Brand
- 74. True “Brand” Programs Share Brand DNA