Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Twitter For Nonprofits

604 Aufrufe

Veröffentlicht am

Twitter, its APIs, and new applications for nonprofits and advocacy
From http://us.oneworld.net/workshop/twitter/0709

Veröffentlicht in: Technologie, Bildung
  • Login to see the comments

  • Gehören Sie zu den Ersten, denen das gefällt!

Twitter For Nonprofits

  1. 1. Twitter Applications Jennifer Berk Amplify Public Affairs July 23, 2009
  2. 2. What is social media? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  3. 3. What is the Twitterverse? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  4. 4. How do they integrate? •  Twitter has an open Application Programming Interface (API) •  So outside applications can get access to Twitter’s database information and build on it Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  5. 5. Two sides to API •  Account data (REST API) •  Search data (Search API) - because Twitter Search was originally Summize, a separate company Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  6. 6. Account data •  Show update timeline •  Send a tweet/DM •  Show followers or follow someone •  Get mobile notifications •  Update profile data •  Manage favorites and blocks •  Authorize account access Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  7. 7. Search data •  search (with advanced options) •  trends •  trends/current •  trends/daily •  trends/weekly Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  8. 8. Applications for participation •  Desktop/mobile clients, e.g. TweetDeck •  Stream managers, e.g. Twitterfeed •  Relationship managers, e.g. Twellow Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  9. 9. Applications for information •  Trends, e.g. Twemes •  Reach, e.g. BackTweet •  Click-throughs, e.g. bit.ly Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  10. 10. Applications for action •  Customer service, e.g. Salesforce Service Cloud •  Micropayments, e.g. TipJoy •  Petitions, e.g. act.ly •  Donations, e.g. ActBlue Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  11. 11. Apps for action Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  12. 12. Apps for action Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  13. 13. What should someone build? •  Twitter aggregation software for Congress •  Mobile subscription management with conference integration •  Your ideas…? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  14. 14. A few resources •  Twitter API Wiki, http://apiwiki.twitter.com/ •  History, http://apiwiki.twitter.com/API-Overview •  Getting Started, http://apiwiki.twitter.com/Getting- Started •  Salesforce Service Cloud video, http:// www.salesforce.com/servicecloud/tour/ •  Amplify’s Social Media Resource Page, http:// www.amplifypublicaffairs.net/socialmedia/ Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

×