Twitter, its APIs, and new applications for nonprofits and advocacy From http://us.oneworld.net/workshop/twitter/0709

1. Twitter Applications
Jennifer Berk
Amplify Public Affairs
July 23, 2009

2. What is social media?
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3. What is the Twitterverse?
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4. How do they integrate?
• Twitter has an open Application Programming
Interface (API)
• So outside applications can get access to
Twitter’s database information and build on it
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5. Two sides to API
• Account data (REST API)
• Search data (Search API) - because Twitter
Search was originally Summize, a separate
company
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6. Account data
• Show update timeline
• Send a tweet/DM
• Show followers or follow someone
• Get mobile notifications
• Update profile data
• Manage favorites and blocks
• Authorize account access
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7. Search data
• search (with advanced options)
• trends
• trends/current
• trends/daily
• trends/weekly
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8. Applications for participation
• Desktop/mobile clients, e.g. TweetDeck
• Stream managers, e.g. Twitterfeed
• Relationship managers, e.g. Twellow
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9. Applications for information
• Trends, e.g. Twemes
• Reach, e.g. BackTweet
• Click-throughs, e.g. bit.ly
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10. Applications for action
• Customer service, e.g. Salesforce Service Cloud
• Micropayments, e.g. TipJoy
• Petitions, e.g. act.ly
• Donations, e.g. ActBlue
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11. Apps for action
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12. Apps for action
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13. What should someone build?
• Twitter aggregation software for Congress
• Mobile subscription management with
conference integration
• Your ideas…?
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

14. A few resources
• Twitter API Wiki, http://apiwiki.twitter.com/
• History, http://apiwiki.twitter.com/API-Overview
• Getting Started, http://apiwiki.twitter.com/Getting-
Started
• Salesforce Service Cloud video, http://
www.salesforce.com/servicecloud/tour/
• Amplify’s Social Media Resource Page, http://
www.amplifypublicaffairs.net/socialmedia/
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net