Does any of you were attending my previous session?
I shall repeat some part about the new media paragigm which is common basis of the sessions. Sorry for that.
You know I am really happy to be here today. I will not share my last 40 hours experience with you! But I tried to transform this transportation experience into an image for us Event Organizers. You remember the First Keynote. This is exactly about that.
Now the only consequences for you today is that I am not warring a suits (nobodys know where my suitcase actually is. The funny things Airfrance said you know American Companies like Delta they have so big hubs like Atlanta... They will find it in a few days… Delta said my luggage might in Paris, “you know this strike in France”. And KLM (my initial flight cancelled because they had not enough fuel!!!) is texting me “Please contact us urgently” and when I show up nobody know about these texts… And I will not talk about my AA early morning last minute rebooked flight that are considering if they should open a luggage issue files or not)…
3 conclusions :
1/ cliché cliché (france strike, big organsation in US, Dutch rules) are always influencing your perception. AND clichés used to be true in most of the time
2/ difficulties or opportunities: I had a glass with a friend of mine at the Sheraton in Atlanta. Thanks to …. Airlines and Facebook!
3/ I am happy to work in the meeting industry because we manage plan B plan C and customer care much more than that. So thank you all for your job and commitment…
What is the purpose of twitter for conferences?
Does any of you have any personal usage?
Share what you discovered?
Conversation?
It depends who you are pro attendee, speakers, event organiser, owner, media.
We will focus on the organiser objectives
What is trending topic?
Do you know the twitter hashtag here?
What is a trending topic in Twitter
Algorythm + Impact + Local / Global + Search in Twitter / Timelines
What are our objectives as organisers ?
We focused on 2 objectives in this specific example based on the Web2Connect that we have run 2 years in a row
Twitter
Pertinence /perf twitter
Logo/hashtag
Algorythm (equation etc.) impact
Pleins de micros/camera The place to be
Let’s figure out some basis for events Social Media optimisation
Engage your audience
Choose the right hastags,
Allow people to use wifi (specific session, really big issue today and tomorrow)
Also social media lounge / booth
Engage more your audience
Social live wall in session, social media team (DMC)
What is missing, what are the key component
For people attending
For futures attendees or sponsors
Do you know the POEM model. This model helps to classify different angle.
Paid is easy an still relevant in specifics situations.
Owned is important.
Earned is the key! This is where the magic happen for events. Sure?
But how to get earned media. When need to focus on the Media.
Media is the key.
Because media is one of the most transforming business in our digital world.
Let’s have a look the role of media over time.
Brand’s communication history
Media role Audience monopoly
The world has changed
It has been digitalized. The central role of media is step by step less important. And digital take the place.
There is a very positive conclusion for all of us. We are all media!
We can take the lead as brands or as events on the community of interest.
But this is not that easy.
To become a media we need an audience.
Which means attract a first audience and keep interesting them.