A quick look at some past and present work

1. JohnBoddie2014Portfolio
John Boddie
Selected Projects
2000-2014
Photo: Suguna Chicken coop, Tamil Nadu, India All images taken/ developed by John Boddie except where noted

2. 2000-2004
Intellectual property
commercialization
2004-2009: Disruptive Innovation
and product development in
Boston, Singapore and India
2009-2011: Startup sensor
business in Singapore
2011-Jan 2014: Rural
interviews in Afghanistan
Contents
Moving Forward
Rural Product Development, India (2007-2009)
Disruptive Innovation, Massachusetts, Singapore (2004-2007)
Intellectual Property, Massachusetts (2000-2004)
Recent Project, Afghanistan (2011-2013)
Technology Project, Singapore (2009-2010)
Photo: Farmer, Kanchepuram, Tamil Nadu, India

3. Moving Forward: Co-developing
products and services/ exploring less
obvious cultures
Goal: To work with consumers, stakeholders,
designers, engineers, and client firms to bring
new products to relevant markets
Photo: Slice of mountain range between Kabul and Khost provinces. Taken in helicopter.

4. Present: Handasa ‫لهندسة‬
Concept: Handasa, LLC is focused on non-representational art. Most of this
art has its origin either in the Islamic world itself or in the circle and
straightedge techniques that allowed much of the design aesthetic of the
Islamic world to evolve
Execution: The designs are hand drawn, mapped to vector files, and
then machined in Brooklyn using (with some early exceptions) locally
sourced wood either from from ReCo in the Brooklyn Industrial Zone or
from IM Fine Lumber in Queens
Products: The present product line includes standlone tile and panel art that can easily be adapted
for use in doors and parquet floors, laser cut wood veneer picture frames, sectioned antique
persian rugs, and prints, drawing and standalone tiles imported from Istanbul and Lisbon.

5. Recent Project: Afghanistan 2011-2013
Photo: community members at drainage improvement project in Laghman province

6. Program: USAID Community Development Program
Employer: Central Asia Development Group (CADG)
Projects: 257 Provinces:19
Afghan Residents Employed: 213,488
Person Days Of Work Generated By
Afghan Community Members:
9,930,172
Canals Repaired: 1,188 Miles Sidewalks Repaired: 8,247,857 ft2
Karez Well Systems Repaired: 2,681 Roads Graveled: 380 Miles
Water Gates Repaired: 817 Roadside Canals Repaired: 259 mi
Flood Protection Walls Repaired:
17,726,020 ft3 Municipal Canals Repaired: 56 Miles
Intakes Repaired: 241 School Buildings Repaired: 36
Check Dams Repaired: 44
Health Center (Clinic, Hospital)
Buildings Repaired: 15
Reservoirs Repaired: 61
Other Buildings (Shop Stalls,
Government Buildings) Repaired: 266
Goal: To stabilize troubled parts of Afghanistan
through employment-intensive public works projects
Map depicts 2,500+ project worksites across 257 projects and 19 provinces. Carried out interviews in 10 of these provinces

7. Role: Reporting Manager (2012, 2013)
Deputy Reporting Manager (2011, 2012)
100+ interviews,
60+ project site visits across
10 provinces in Eastern
Afghanistan & Herat
Interviews:
45 minutes to 2 hrs in length
Photos, clockwise from top left: Interviewing villagers in Nangarhar Province, Afghanistan. Photo taken by CADG operations manager; Farmer, Logar
province; community members working on canal repair, Dera-e-Noor, Nangarhar province, Community members repairing street in Wardak province
Took place at project worksites, government offices,
shops, and houses in villages/ towns
Focused on daily life prior to project, immediate impact
of work and long term expectations
Intended to provide CADG/ USAID with useful feedback
and material to share with Dept. Of State

8. Benefits:
Provided valuable experience in
navigating stakeholder chains
in order to reach otherwise
inaccessible consumers
Provided experience in
conducting low-key interviews
under hard time constraints
Provided valuable cross-
cultural interview experience.
Reinforced the understanding
that interviewers should not
project their own
product/service tradeoffs on
interview subjects.
Photo at right: Interviewing villagers in Paktika Province, Afghanistan. Photo
taken by CADG cash for works manager

9. Technology
Project
Singapore
(2009-2010)
Concept: Award winning solid
state pH sensor technology from
Japan could be commercialized to
look at enzyme reactions
Role: Co-Founded Bio-X Pte ltd, a
firm intended to commercialize
this technology in Singapore.
Worked with SPRING Seeds– a
Singapore Government Agency–
to secure first round funding and
then worked with Xentiq (a
Singapore engineering firm) to
ready a desktop version of
technology for scale-up
manufacture.
Outcome: Successfully raised money, but
for factor presented problems.
Technology suffered instability in the face
of electrical voltage variance. This
problem became worse with a smaller
form factor. Original inventor has since
developed a smaller form factor that can
be used to measure heat in Chile
peppers today.
Photos above (L to r): Proof of concept device. Proof of concept form factor developed with Xentiq, PTE LTD,, Rendering of Spec for Manufacture device provided by Xentiq engineers

10. Benefits
First full concept-to-spec for
manufacture process
highlighted many of the time
and budget constraints that
confronted clients in the past
Provided valuable experience
representing technology to
investors in Singapore,
Thailand, the Philippines and
Japan
Allowed insight into the
methods used to structure
startup practiced by a well
known serial entrepreneur in
Singapore
Photo above : Interior of proof of concept ISFET biosensor developed in Japan

11. Rural Product
Development, India
(2007-2009)
Photo: Translator waiting for interview, part of garment supply chain research
in rural Tamil Nadu

12. Temple Diamonds (2009)
Photo: 4 diamonds, total 5.5 ct made from hair taken from Puja at Temple in India
Concept: Carbon from hair
shaved during Indian temple
ceremonies could be transformed
into diamonds through heat/
pressure/ epistaxis and then sold
as a memento of the ceremony
Role: Personal project. Created
demo, contacted board members
at temple in Thiruthani, visited
temple and collected hair, flew
hair to Russia to create diamonds,
pitched finished diamonds to
head of temple
Outcome: Commercialization halted
after Temple fee requirements harmed
the cost structure for the business.
Lesson learned: Introducing projects
into religious or other socially closed
networks requires thorough
understanding of all stakeholders and
will require time.

13. Small Business Interviews
(Innosight, 2007-2008)
Photo: Above, surgical table used by rural medical practitioner, Tamil Nadu, India. Left:
Stock image of LG KP220 phone used in training. Photo taken from manufacturer website.
50+ small business
interviews in urban and
rural India between
2007 and 2000.
Intended to identify
supply chain
opportunities for
outside investors
Tailor, Uttar Pradesh Loom operator, Tamil Nadu
Truck Fleet Owner, Chennai Weavers, Uttar Pradesh
Dharavi slum, Mumbai

14. Teledermatology (Innosight, 2008)
Photo: Above, surgical table used by rural medical practitioner, Tamil Nadu, India. Left:
Stock image of LG KP220 phone used in training. Photo taken from manufacturer website.
Concept: Rural medical practitioners in India were unable to differentiate
among the wide range of skin conditions that harmed villagers during
the rainy season. Mobile camera phones available in India would provide
the base for a service offering improved diagnostics through local
doctors
Role: Interviewed 15 rural medical practitioners on office procedures
and course of diagnosis and treatment for skin conditions. Interview
included training on phone and pricing test. Worked with engineers
to develop camera phone lens attachment and launched early
outreach to medical students to provide diagnosis
Benefit: Provided useful experience in stakeholder interviews
along the rural medial supply chain. Provided valuable practice in
demonstrating a given technology while seeking feedback on
product and service features/ trade-offs.
Outcome: Investors chose to discontinue funding
when revenue and profit projects failed to match
targets.

15. Sample Projects: Low Cost Lane Detection
(Innosight, 2008)
Photo: Left, initial remote control mount and car mount for optical lane detection system, above, initial drawings for printable fly screen.
Outcome: Searching for “advertising
offset” opportunities that would defray
the cost of goods for low-income
consumers in India, we asked whether
printable window fly screens could
prove popular with consumers and
advertisers alike
Outcome: Client brought technology in-house and proceeded with
internal development
Printable Fly screen
Windows (Innosight, 2008)
Concept: Given the changes in technology around freight trucks in the
United States and Europe, was it possible to develop analogous solutions
in a low cost fashion for India.?
Role: Developed contract with outside engineering firm to develop a
lane change detection system based solely on edge detection using
“off the shelf” optical and hardware processing components.
Outcome: Client brought concept in-
house for further development.
Role: Developed concept with client
engineers- part of a larger concept
portfolio. Tested consumer response
to concept during set of five
interviews in slums in Mumbai, India.

16. Above, Rendering (remade) of initial refrigerator design. Top flaps reduced cost while Peltier cooling component in back
replaced expensive compressor. Designed to keep one meal cool for one night so that it could be eaten in morning. Bulk
of innovation worked handled by engineers. Contributed majority of value by guiding initial concept discussions with
team of 15 engineers.
Challenge: Develop a refrigeration
solution that will be attractive to low-
income Indian households lacking
refrigerators
Role: Worked with client engineers to develop simple refrigerator similar
in footprint to “basin of water + box” solution used by non-consumers.
Several of the engineers had been raised in impoverished households,
allowing some familiarity with the problem. Drew up initial rendering (re-
drafted version at left) and pitched idea within company.
Simple Refrigeration
(Innosight, 2007)
Outcome: Senior managers within Innosight developed fuller business plan and client company
successfully commercialized the Chotu Kool refrigerator roughly two years later.

17. Disruptive Innovation, Innosight Massachusetts, Singapore (2004-2007)
Innosight client work was research focused and rarely involved consumer interviews. As
such it is less relevant to this portfolio
Benefit: Provided great exposure to professional standards for
client interaction and consulting. Sparked an appreciation for non-
standard consumer segmentations as well as the outsized
demographics that remain untouched by major product and
service launches today
Focused on identifying disaffected consumers and untapped
markets for major FMCG clients in the United States and Asia

18. Intellectual Property, Massachusetts (2000-2004)
Photo: Supermarket scanner, Home Depot
Concept: Synthetic sapphire, used for satellites and military-grade
optical applications, was cheap enough for use in commercial
optical scanning. Supermarket scanners were the first target.
Role: Front end research. Worked with materials expert to scan patent
portfolio held by aerospace company, broke out technology
components and mapped components to new application areas from
security cameras to coatings for vehicle mirrors. Scratch resistance and
manufacturing cost seemed to favor supermarket checkout scanners.
Worked with engineers to develop formal business plan. Engineers
went forward with successful lift out.
Sample Project
Benefit: While much of the work
at EKMS focused on assessments
of existing technology, these
projects provided insight into
both the potential of technology
re-application as well as the
limitations the companies face
while trying to engineer new
product and service solutions

19. Intellectual Property, Massachusetts (2000-2004)
Provided query and acquisition process for a major offshore Liquid Crystal Display manufacturer. Forced
$13M reduction in asking price for technology portfolio
Worked closely with technology expert and legal team to bring seek relief from US Government-led
infringement of several smart card patents (This involved extensive paperwork and investigative work, as
well as a lengthy filing process under the auspices of Federal Acquisition Regulations (FAR) Part 227)
Provided support to license agreement around patent filing protest in Europe (Technology: Smart Cards)
Provided due diligence in Interactive Television acquisition by French company Canal+
Provided valuation of new chemical separation technology for estate tax purposes
Provided pre-licensing assessments in the areas of telecommunications and digital hearing aids
Provided due-diligence in Chapter 7 Sale of Arthur D Little assets- this included a valuation of ADL
Commercial Advance Technology
Provided assessment of focal plane environment technology for cell phones in support of legal action
Developed valuation of a Warehouse Management Software Firm for a major lender
Other Projects