This webinar will be presented LIVE at 11:00 PST / 2:00 EST on Thursday, November 12. Go to http://go.softwareag.com/K0000DJ00NR33BB000Ho0P0 to register. Every enterprise is undergoing end-to-end digital transformation, and Application Programming Interfaces (APIs) are the key to bringing existing IT assets to bear in today's cloud-centric digital initiatives. Today's APIs are more than just software interfaces. They are the glue that holds the digital world together. When developers leverage your APIs to create mashups and apps, or to support new devices, your reach is extended, and new channels are opened up to your unique corporate data and services. If you want to get on board the new API economy to reach new customers and unlock the business value of your corporate assets, you must make your APIs easily accessible to users. The fastest way to do so is with an API Cloud. Join Digital Transformation thought leader Jason Bloomberg, president of Intellyx, and David Overos from Software AG for a thought-provoking discussion on the role APIs play in enterprise digital initiatives, and how to leverage an API Cloud to quickly participate in today's burgeoning API economy.

1. © 2015 Software AG. All rights reserved. For internal use only
David Overos
Director
Product Marketing
Software AG
david.overos@softwareag.com
Jason Bloomberg
Forbes Contributor
President
Intellyx
jason@intellyx.com
API CLOUDS FOR FASTER APIS
LEVERAGING EXISTING ASSETS
FOR THE API ECONOMY

2. 2 |
SOFTWARE AG
© 2015 Software AG. All rights reserved. For internal use only
A LEADER IN THE DIGITAL WORLD
GLOBAL 1000
70%
More than
2.5+
Users
2+
Developers
companies are customers of Software AG
MILLION
of the
MILLION

3. About Jason Bloomberg
• President of industry analyst firm Intellyx
• Agile digital transformation thought leader
• Write for Forbes, several blogs,
biweekly newsletter the Cortex
• Buy my latest book,
The Agile Architecture
Revolution
Copyright © 2015, Intellyx, LLC3

4. Shifting the Center of Gravity
Center of gravity is
the IT infrastructure
Center of gravity is
the customer
Copyright © 2015, Intellyx, LLC4
PhotoCredit:seanfonellihttps://www.flickr.com/photos/seanoneill/
Traditional IT
The Digital World

5. Customer Needs Begin with
the Device
Enterprises must connect devices to
back-end technology
Must perform every time, in real-time
Copyright © 2015, Intellyx, LLC5
PhotoCredit:WilliamMurphyhttps://www.flickr.com/photos/infomatique/

6. End-to-End Digital
• Digital technology begins at the customer
touchpoint
– Including sensors & controls
• Apps connect to back end databases & systems of
record
Copyright © 2015, Intellyx, LLC6
PhotoCredit:RobertClemenshttps://www.flickr.com/photos/robert_clemens/

7. Digital Fragmentation
Few, well-understood
user interfaces
Centralized
middleware
IT governed &
managed apps
Service interfaces
from SOA effort
Explosion of types of
touchpoints
Hybrid, cloud-centric
integration
Rogue IT & mobile
app explosion
The API economy
Copyright © 2015, Intellyx, LLC7
The Old Days Today

8. The API Economy
• APIs for internal corporate
use
• APIs for partners & third-
party services
• APIs in marketplaces
• APIs to support mobile apps
and other touchpoints
Copyright © 2015, Intellyx, LLC8
APIs are the glue that holds the
digital world together
PhotoCredit:BostonPublicLibraryhttps://www.flickr.com/photos/boston_public_library/

9. Extending Your Reach
• Leverage APIs to
– Create apps
– Create mashups
– Support new devices
• Open up new channels
– Access corporate data
– Expose corporate services
Copyright © 2015, Intellyx, LLC9
Unlock business value of corporate assets
PhotoCredit:garlandcannonhttps://www.flickr.com/photos/garlandcannon/

10. The API Cloud
• SaaS-based broker technology
• Build enterprise API marketplaces
• Support broad API communities
• API management behind the
scenes
Copyright © 2015, Intellyx, LLC10
API portal in the Cloud
PhotoCredit:RobertCouse-Bakerhttps://www.flickr.com/photos/29233640@N07/

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WEBMETHODS API CLOUD
© 2015 Software AG. All rights reserved.
• Software AG hosted API Portal
• Available as tenant-based subscription offering
• Hybrid solution – supports cloud or on-premises
• Seamlessly integrates with webMethods
Onboard and Engage your
Developers & Partners Faster
WWW.WEBMETHODSCLOUD.COM/API

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• Rapid Deployment of API development
portal
• Customizable branding / look & feel
• REST & SOAP support
• API Documentation
• API Testing
• Built-in monitoring and usage analytics
• Swagger and RAML support
• Community and collaboration
• Workflows and security / access
• Seamless integration with webMethods /
CentraSite
© 2015 Software AG. All rights reserved. For internal use only
CAPABILITIES
WEBMETHODS API CLOUD

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API MANAGEMENT
© 2015 Software AG. All rights reserved. For internal use only
LEVERAGING EXISTING ASSETS FOR THE API ECONOMY
Quickly deploy API Portal in the cloud
API-ify existing data and services from legacy
applications and systems
Support both SOAP and REST to benefit from
previously defined services
Synchronize API documentation via metadata
Expose additional APIs via Swagger / RAML
definitions
SERVICES
SECURITY / MEDIATION

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SOFTWARE AG’S API MANAGEMENT PLATFORM
DIFFERENTIATOR: AN INTEGRATED API PLATFORM
• Integrate and compose APIs
• Manage and govern the API lifecycle
• Protect and virtualize your APIs
• Engage with developers & partners

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WHY SOFTWARE AG
One platform to build, run and expose
APIs – Internal and External, no API
re-documentation
Uniform solution for REST and SOAP
APIs
End-to-end analytics – From
design-time to run-time

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NEXT…
© 2015 Software AG. All rights reserved. For internal use only
david.overos@softwareag.com
jason@intellyx.com
1. Visit www.webmethodscloud.com/API
2. Read the whitepaper “API Management for a
Digital World”
3. Watch the webMethods API Cloud demo at
www.youtube.com/softwareag
4. Attend an upcoming webMethods webinar
Live Demo: webMethods Universal Messaging
Wednesday, November 18, 10:00 am ET & 2:00 pm ET
B2B in the Digital Economy
Thursday, November 19, 2:00 pm ET / 11:00 am PT
What’s New in webMethods 9.9
Thursday, December 3, 10:00 am ET
Migrating from webMethods Broker to Universal Messaging
Tuesday, December 15, 10:00 am ET
Register at www.softwareag.com/webinars
CONTACT US