1. Evaluation of Coursework – 800 words
This is the evaluation on my advertisement that I made and how I worked on
it. I worked very hard on it as it is part of my GCSE coursework for Media
Studies. I worked even extra hard as this was the second time of me doing it
so I got to do something different than I did last time. The aims of the
production were met by me working hard on it, trying hard to create an
advertisement with a story behind it and creating an advert which had all the
important bits of an advert on – logos, slogans, etc. Also, the advert follows
Graeme Burton’s theory of socially grouped or media grouped, Hartley’s idea
of breaking down media grouped audiences into seven categories and
Richard Dyer’s idea that people are not satisfied with their lives and therefore
the media can persuade them by offering solutions. Looking at Burton’s idea,
my target audience is young women who are European and American in the
middle class, who love shoes. Hartley’s seven categories are Self, Gender,
Age Group and Nation. My target audience have aspirations of beauty,
creation, popularity and attention. The gender is young female women whose
qualities are beautiful, sweet and loving. The age group of my target audience
is between 16 year olds and 30 year olds, so my product needs to imply a
little bit of safety, beauty and attention grabbing ideas. As well as this, looking
at Dyer’s idea, my target audience’s topics that they could be suffering under
is jealousy and confusion. My product hopes to give them the solution to
these problems.
The product that I am selling in my advertisement is women’s shoes. It’s
beautiful, stylish, fun, playful, lovable, darkness and tells a story of when you
wear these shoes; you’ll feel like a shooting star. My product would be sold in
all good shoe shops plus massive department stores across Europe and
America. My product and advert represents darkness, art, romance and
confusion. People would buy my product because they would be interested
with not just the product, but also the story of the advert and what the advert
shows and tells. Also, the product would make them feel beautiful, confident
and would get them attention. I used a brand name and a product name to
show that the brand had more than one product in its brand and to create a
different approach to the audience. I called my brand name Lines of The
Unbroken Road because it would create originality and would make people
want to find out more about the bran and its history. I called the product
Colourful Moments as I wanted it to go with my old coursework creation Swift
Nails and when I was planning the advert, I nearly decided to o another
colourful advert, but then decided that colours sometimes don’t really tell a
story. I used a starry night as my background because I wanted the advert to
tell a story and to tell the audience that if you buy the product, you’ll feel like a
shooting star. So I used it as a con for my advertisement and product. I
decided to use Lucinda Handwriting as my font and blue as the colour for my
text because I thought that if I had a night’s sky in the background, I would still
want the text to stand out a little. Also, I used the type of font to make the
advert look classy and a bit posh whilst trying to tell a story. I decided to use
the mages for my product as I wanted to make them look like shooting stars
so I used shooting stars and then used the smudge too on Adobe Photoshop
to create an effect that would help to tell the story of the advert.

2. In addition to this, I used the slogan Peace Love Shoes because even though
I wanted to tell a story, I also wanted a fun feel to the advert. What's more, I
used a logo of the text in a rainbow colour with a shadow behind it because I
wanted the logo and slogan to be fun even though I wan telling a story.
Furthermore, I want to sell my product not just in the United Kingdom, but also
in Europe and America. I think that Europeans and Americans would buy my
product because it’s an interesting product, the advertisement tells a story and
the product would make the audience feel beautiful, attractive and amazing. In
conclusion, I think that my advertisement that I have created will help me to
get a good GCSE grade in Media Studies and I have included all the
information in the advert that should be there. Also I think I have created an
advert that tells a story.
By Bethany Stephenson