Introduction to social media course
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This is the slide deck to my Six Part Social Media Course which you can find in full - with audio - at http://jbdcolley.com/social media. Claim your Free Six Minute Strategist Six Minute Audit at http://jbdcolley.com
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Introduction to social media course
- 1. The Six Minute Strategist Business Strategy, Work Smarter Introduction to Social Media Presentation to The Recovery Career Service http://jbdcolley.com © John colley 2012
- 2. Contents Part 1 - Introduction Part 2 - A Social Media Manifesto Part 3 - Landscape Part 4 - Strategy Part 5 - RCS’s Objectives Part 6 - Tools Part 7 - Tips and Tricks http://jbdcolley.com © John colley 2012
- 3. Part 1 INTRODUCTION http://jbdcolley.com © John colley 2012
- 4. 4 Questions http://jbdcolley.com © John colley 2012
- 5. Who are your Audience? http://jbdcolley.com © John colley 2012
- 6. Where are they on Social Media? http://jbdcolley.com © John colley 2012
- 7. Part 2 A SOCIAL MEDIA MANIFESTO http://jbdcolley.com © John colley 2012
- 8. What is social Media? Social Inbound Online Connected http://jbdcolley.com © John colley 2012
- 9. How does Social Media work? http://jbdcolley.com © John colley 2012
- 10. Find Me Know Me Evangelise Socialisation Like Me Me Pay Me Trust Me http://jbdcolley.com © John colley 2012
- 11. But...You need to map this process to your network.... How good are your relationships? http://jbdcolley.com © John colley 2012
- 12. Absentee Spectator Quality of Evangelist Network Pedestrian Patron Activist http://jbdcolley.com © John colley 2012
- 13. 6 PS THE OLD LANGUAGE OF MARKETING http://jbdcolley.com © John colley 2012
- 14. PRODUCT PRICE G H O U PLACE EN PROMOTION OT PACKAGING N PUBLICITY http://jbdcolley.com © John colley 2012
- 15. THE NEW LANGUAGE OF MARKETING http://jbdcolley.com © John colley 2012
- 16. CONNECT ENGAGE ADD VALUE SHARE ENCOURAGE REFER http://jbdcolley.com © John colley 2012
- 17. This is all Content Driven http://jbdcolley.com © John colley 2012
- 18. CONTENT TEXT AUDIO VIDEO IMAGES http://jbdcolley.com © John colley 2012
- 19. CONTENT OWNED EARNED PAID Shared = Social http://jbdcolley.com © John colley 2012
- 20. COMMUNITY WHO? WHAT? WHERE? HOW? WHEN? http://jbdcolley.com © John colley 2012
- 21. ACCESS ANYWHERE desktop laptop tablets smart phones TV http://jbdcolley.com © John colley 2012
- 22. 150? http://jbdcolley.com © John colley 2012
- 23. “THE COGNITIVE LIMIT TO THE NUMBER PEOPLE WITH WHOM ONE CAN MAINTAIN STABLE SOCIAL RELATIONSHIPS” http://jbdcolley.com © John colley 2012
- 24. http://jbdcolley.com © John colley 2012
- 25. COMMUNITY FANS LIKES FOLLOWERS CONNECTIONS FRIENDS http://jbdcolley.com © John colley 2012
- 26. Who is in Your Tribe? http://jbdcolley.com © John colley 2012
- 27. SOCIAL MEDIA MANIFESTO http://jbdcolley.com © John colley 2012
- 28. DON’T SELL SHARE ADD VALUE http://jbdcolley.com © John colley 2012
- 29. Part 3 LANDSCAPE http://jbdcolley.com © John colley 2012
- 30. The Marketing Ecosystem http://jbdcolley.com © John colley 2012 http://www.mullen.com/wp-content/uploads/2009/06/Mullen_Marketing_Ecosystem.pdf
- 31. Experiential Print Audio/Visual In summary...this means... Public Relations Out of Home ONLINE Direct Location Marketing Mobile Based http://jbdcolley.com © John colley 2012 http://www.mullen.com/wp-content/uploads/2009/06/Mullen_Marketing_Ecosystem.pdf
- 32. The Online Ecosystem consists of... eCommerce Search Gaming Podcasts OnLine Advertising Video Blogs Casting Email Websites Social Networking http://jbdcolley.com © John colley 2012
- 33. Lets look at this another way... http://jbdcolley.com © John colley 2012
- 34. Lets look at these in more detail... Expressing Networking Social Platforms Sharing Gaming http://jbdcolley.com © John colley 2012
- 35. Publication Discussion Expressing Search Niche Networking B2B Mobile Tools Aggregation Social SOCIAL PLATFORMS Platforms Social Casual Content Games Games Sharing Gaming Casual Product Place MOG MMORPG MMO http://jbdcolley.com © John colley 2012
- 36. Expression Content Creation Discussion WordPress Blog Twitter http://jbdcolley.com © John colley 2012
- 37. Networking B2B Mobile Linkedin Mobile Application http://jbdcolley.com © John colley 2012
- 38. Sharing Content YouTube iTunes Slideshare Pinterest http://jbdcolley.com © John colley 2012
- 39. Social Platforms Facebook Google+ http://jbdcolley.com © John colley 2012
- 40. What? Why? Who? Characteristics? How? Action? http://jbdcolley.com © John colley 2012
- 41. Lets Reorganise this to make it more useful... http://jbdcolley.com © John colley 2012
- 42. FACEBOOK LINKEDIN GOOGLE+ PLATFORMS NETWORKING TWITTER PINTEREST IMAGES WEBSITE VIDEO YOUTUBE SLIDESHARE AUDIO BLOG ITUNES http://jbdcolley.com © John colley 2012
- 43. HUB AND SPOKE http://jbdcolley.com © John colley 2012
- 44. Part 4 STRATEGY http://jbdcolley.com © John colley 2012
- 45. Website Control Blog Email List Video and Audio http://jbdcolley.com © John colley 2012
- 46. Website Funnel Strategy Comments Calls to Action Free Give Away Links http://jbdcolley.com © John colley 2012
- 47. Content Creation Repurpose EverGreen Stories Personal Publishing Strategy http://jbdcolley.com © John colley 2012
- 48. Text Strategy 1.Blog Post 2.Share on Linkedin, Facebook, Twitter, Google+ 3.Embed an Image - share on Pinterest 4.Record it in audio - publish on iTunes 5.Make a short Intro Video - publish on YouTube - link back to Blog post 6.Create a slidedeck, publish on Slideshare, share on Linkedin, Facebook, Twitter, Google+, other platforms http://jbdcolley.com © John colley 2012
- 49. Audio Strategy 1.Record a Podcast, publish on iTunes 2.Share on Linkedin, Facebook, Twitter, Google+, other platforms 3.Create a blog post about it 4.Embed an Image - share on Pinterest 5.Make a short Intro Video - publish on YouTube - link back to Blog post and iTunes 6.Create a slidedeck, publish on Slideshare, share on Linkedin, Facebook, Twitter, Google+, other platforms http://jbdcolley.com © John colley 2012
- 50. Video Strategy 1.Record a Video, publish on YouTube 2.Take the Audio track, publish on iTunes 3.Share on Linkedin, Facebook, Twitter, Google+, other platforms 4.Create a blog post about it 5.Embed an Image - share on Pinterest 6.Make a short Intro Video - publish on YouTube - link back to Blog post and iTunes 7.Create a video page on your website http://jbdcolley.com © John colley 2012
- 51. Image Strategy 1.Have a photo Gallery on your Website 2.Publish images in blog posts 3.Share images on Google+, Linkedin, Facebook 4.Invite community to create images 5.Share on Pinterest and Flickr and other platforms http://jbdcolley.com © John colley 2012
- 52. Search Engine Optimisation Authority & Relevence Keywords Organic or Paid Page 1 of Google YouTube Content & Links http://jbdcolley.com © John colley 2012
- 53. Part 5 RCS Case Study http://jbdcolley.com © John colley 2012
- 54. RCS Message? Unique? Interesting? Engaging? Support Inspiration Confidence http://jbdcolley.com © John colley 2012
- 55. Buyer Persona Identify your Customer Celebrity Business Owner C suite executive Consultants http://jbdcolley.com © John colley 2012
- 56. problems? High staff turnover Key defections Low staff morale High recruitment costs Lack of references for candidates http://jbdcolley.com © John colley 2012
- 57. Message to Partners Benefits of Service Personnel New Team Members Training Quality Talent http://jbdcolley.com © John colley 2012
- 58. “Fanatical about Talent” Short Message Own the Words http://jbdcolley.com © John colley 2012
- 59. Build the Network who do you Know Partner Testimonials Webinars Events Hangouts Email List http://jbdcolley.com © John colley 2012
- 60. Social Proof Lists of Partners Blog Roll Banner Ads Likes Shares Comments http://jbdcolley.com © John colley 2012
- 61. Content Creation eBook Objectives Benefits Stories Commitment Community http://jbdcolley.com © John colley 2012
- 62. Influencer Strategy Identify Engage Recruit Klout/Peer Index http://jbdcolley.com © John colley 2012
- 63. Part 6 Tools http://jbdcolley.com © John colley 2012
- 64. Email List aweber/mailchimp analytics control auto-responders email addresses http://jbdcolley.com © John colley 2012
- 65. Google Analytics Google Alerts A/B Test Google Webmaster Tools http://jbdcolley.com © John colley 2012
- 66. Syndication Automation Hootsuite iPadio Social Oomph Tweetdeck http://jbdcolley.com © John colley 2012
- 67. Mobile Application Bespoke Costs Design Functionality Apple Touch Icon http://jbdcolley.com © John colley 2012
- 68. Blog = Wordpress Images = iPhone Video = iPhone, iMovie Podcast = Samson GoMic, Garage Band, iPadio Presentation = Screenflow, iMovie http://jbdcolley.com © John colley 2012
- 69. Learn More Listen to Podcasts 6MS 2013 Calendar http://jbdcolley.com/calendar (its Free, No Sign Ups) http://jbdcolley.com © John colley 2012
- 70. If in Doubt Google it Search on YouTube http://jbdcolley.com © John colley 2012
- 71. Part 7 Tips and Tricks http://jbdcolley.com © John colley 2012
- 72. Website/Blog Repurpose Content Blog Post Schedule Free Give Away Work to build the List PopUps http://jbdcolley.com © John colley 2012
- 73. Twitter Auto DM for New Follower Auto RT for Sites Schedule Old Blog Posts Key Influencers - Mobile http://jbdcolley.com © John colley 2012
- 74. LinkedIn Select your Groups Groups Messaging Group Sharing Watch Limits Slideshare http://jbdcolley.com © John colley 2012
- 75. YouTube Tagging Transcript Lead Brite Embed Tool Keep Short <3 minutes Annotations Calls to Action http://jbdcolley.com © John colley 2012
- 76. Policies and Guidelines Take Legal Advice Speak to other Organisations and Companies http://jbdcolley.com © John colley 2012
- 77. Thank You... Questions? http://jbdcolley.com © John colley 2012