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Johannes Baeck | UX Camp Hamburg 2017
Prototyping
Meaningful
Conversations
@jbaeck
How do we design a smart assistant for radiologists?
Our current challenge
@jbaeck
Conversational Interfaces — the bold vision
Please take care of …
Sure, option A or option B?
Option B, please.
Alright, done.
BOT
@jbaeck
Conversational Interfaces — our reality
OK, but what exactly can I ask?
What is it?
Sorry, I did not understand the request.
Please take care of …
I was just talking to the computer.
BOT
@jbaeck
Peter Morville
Apparently, machine learning means
humans learning to speak machine.
@jbaeck
Strategy
 Design
Research

@jbaeck
Design for
Conversations?
Research for
Conversations?
Strategy for
Conversations?
@jbaeck
Contextual interviews help us understand the most pressing
questions and the situations in which they come up
Which modality is appropriate within the usage context?
Voice Hybrid Screen
@jbaeck
With Wizard-of-Oz experiments we simulate conversations
The radiologist “controls” the system
via speech, instead of mouse and keyboard.
His (real) assistant translates his requests by
controlling the system via mouse and keyboard.
@jbaeck
On which level do users have requests and questions?
Open patient browser What diseases does he have?
Specific requests Goal-oriented questions
@jbaeck
During the research phase, we understand the
conversation context and collect typical user questions
!
RESEARCH FOR CONVERSATIONS
@jbaeck
Design for
Conversations?
Research for
Conversations
Strategy for
Conversations?
@jbaeck
Experience maps visualise the bigger picture of the
conversation we are designing
User Research
Stakeholder
Interviews
Existing
Documentation
SOURCES
ACTIVITIES
PAINS
THOUGHTS
MOTIVATIONS
OPPORTUNITIES
THE RADIOLOGIST’S JOURNEY
@jbaeck
What’s the product scope?
Narrow use-case Broad use-case
@jbaeck
Clifford Nass / Scott Brave (Wired for Speech)
Personality allows people to know
how to behave toward others and
what to expect in return.
@jbaeck
x
RIA
Job / Role
Age
§ Value Proposition
» ...
§ Interaction Principles
» ...
§ Personality
» ...
§ Information RIA can provide
» ...
With bot personas, we create a model of the person that
our users will be talking to
@jbaeck
Bot personas interact with user personas and need to be
aligned with existing brand personas
BOT PERSONA
BRAND PERSONA USER PERSONAS
@jbaeck
During the strategy phase, we define the basic rules
and principles of the conversation
!
STRATEGY FOR CONVERSATIONS
@jbaeck
Design for
Conversations?
Research for
Conversations
Strategy for
Conversations
@jbaeck
Make the conversation come alive early on
…let us iterate quickly …focus internal discussions
…let us test with users…sell the product vision
PROTOTYPES…
@jbaeck
Which prototypes answer our questions?
Horizontal Vertical
Throwaway Evolutionary
Rule-based AI-driven
Screen-based Voice-only
Low-Fidelity High-Fidelity
Multimodal
Mid-Fidelity
@jbaeck
Current prototyping tools focus on visual interfaces
Paper sketches and storyboards are a shared language when
talking about the product vision
Conversational prototyping tools can help us simulate the
conversation without coding
DEFINE EXAMPLE DIALOGS TEST ON VOICE DEVICE
@jbaeck
Close collaboration between product and tech are essential
to get the conversation details right
UX / PRODUCT TEAM TECHNOLOGISTS / DATA SCIENTISTS
+
UX WRITER
@jbaeck
Conversational design patterns & principles can guide the
prototyping process
ALEXA SKILLS KIT VOICE DESIGN BEST PRACTICES ACTIONS ON GOOGLE | CONVERSATION BASICS
@jbaeck
Kathryn Whitenton (Nielsen Norman Group)
Although voice interaction is markedly
different from graphical user interfaces,
classic usability principles are still critical
to the quality of the user experience.
@jbaeck
!
DESIGN FOR CONVERSATIONS
During the design phase, we flesh out the conversation
— moving from general topics to detailed dialogs
@jbaeck
Strategy for
Conversations
Research for
Conversations
Design for
Conversations
@jbaeck
With user-centered design methods, we lay the
groundwork for meaningful conversations
Contextual
Interviews
Experience
Maps
Ideation
Workshops
@jbaeck
Wizard-of-Oz
Experiments
Bot
Personas
Conversational
Prototyping Tools
Contextual
Interviews
Experience
Maps
Ideation
Workshops
With a conversational mindset, we can incorporate
new methods and tools into our design process
@jbaeck
Gerry McGovern
Chatbots will require an extremely
rigorous information architecture 

in order to ‘chat’ in a useful way.
@jbaeck
Let’s create meaningful conversational experiences
Please take care of …
Sure, option A or option B?
Option B, please.
Alright, done.
BOT
@jbaeck
Johannes Baeck (@jbaeck)
! ? More on a. and my blog productpeoplefit.com.

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Prototyping Meaningful Conversations