This document discusses how to develop apps for the Latino community. It outlines the app development process, including conducting research on the target market and platform, designing wireframes and the user interface, developing and testing the app functionality, marketing the completed app, and strategies for monetizing apps such as through ads, in-app purchases, or paid versions. It provides examples of political and civic engagement apps and resources for building apps without coding knowledge. The overall message is how apps can be used as tools for activism within the Latino community.

1. Apps, Activism and the
Latino Community

2. everyone uses apps

4. different platforms

6. App Development

7. Discovery Phase

8. who is your market?

9. is someone already
doing this? research!

11. what platform is best for
your app? android,
iphone, ipad?

12. ?

13. how will you profit
from the app?
see marketing

14. make sure it does ONE
thing and that it does
it really well
ie. instagram, foursquare, twitter

16. create wireframes

18. Design

19. colors, high res photos,
illustrations, videos

23. be mindful of screen size,
buttons need to be large
enough for all fingers

25. Development

26. different ways to develop:
xcode, objective-c

28. start developing
hardest function first

30. make a prototype

32. test, test and test!
look for glitches

34. make sure app does
not crash phone

36. Marketing

37. websites, magazines,
blogs, tv

38. Publishing

39. set up a developer
account with apple

41. Making Money

42. price your app

44. free app with
banner ads

46. trial version with option
to upgrade

48. in-app purchases

50. Sample Apps

51. Obama for America

53. Romney-Ryan

55. Open States

57. Busted

59. Build an App

60. Phonegap.com
Buildanapp.com
Appbreeder.com
Swebapps.com

61. Thank You!
jessica@jpdstudio.com
@jessicaperilla
jpdstudio.com