2. Public relations refers to the practice of
enhancing an organization’s reputation and
image in the minds of target audience
through ethical means.
Public relation experts maintains a cordial
relation between organization and stake
holders.
3.
4. Media relations
Media tours
Newsletters
Special events
Speaking engagements
Sponsorships
Employee relations
Community relations
5. Building Product Awareness:
When introducing new product or relaunching
existing product, marketers can use PR element to
generate consumer awareness.
Creating Interest:
Weather a PR placement is a short product article or
is included with other products in “round up”
articles, stories, in media can help to generate
interest.
6. Providing Information:
PR can be used to provide in depth
information through articles, collateral
materials, newsletters, websites, etc.
Stimulating Sales:
A Positive article in a newspaper or on news
show or mentioned on the internet , often
results into increase in product sale.
7. Reinforcing The Brand
PR is also involved with the brand
reinforcement by maintaining positive
relationships with key audiences and thereby
building a strong image