26. 5 things an agency can do to
support advisors in social
1. Provide social media skills training & coaching
2. Help with websites and SEO support
3. Develop a publishing platform for advisor
content and tie it to a lead generation form
4. Find great third-party content for advisors to
share
5. Work with carriers to get shareable content
into the field
27. Benefits of your agency
being a social leader
• Enhances your value proposition to advisors
• Increases business development
• Improves ability to recruit next gen advisors
• Increases visibility of your brand profile and
demonstrates leadership
• Earned media increases your
competitiveness
28. jay@palter.ca
780-868-8433
Copyright 2013 Jay Palter. All rights reserved.
Not for reproduction or distribution without written consent.
JayPalter.ca
linkedin.com/in/jaypalter
@JayPalter
Speaking ● Strategy ● Training ● Content