A look at the formula used by Gordon Ramsay's Kitchen Nightmares and how this is a great example of Design Thinking. He would make a great User Experience designer
4. â˘Â Observe
⢠Research
â˘Â Find the problems
â˘Â Redesign
â˘Â Test
Gordonâs formula for
success:
40%
remained open after 1 year
after ďŹlming
5%
industry average of restaurants
survive after 1 year
9. TVâs one season wonders
My So Called Life
ABC - 1994
Undeclared
Fox - 2001
Studio 60 on the Sunset
Strip
NBC - 2006
65%RENEWAL FAILURE RATE
10. Map 33 million worldwide
users:
⢠Content viewed
⢠Content completed
⢠Common pause / stop points
⢠Common points content stopped and
never resumed
Davidâ¨
Fincher
The Social
Network
Kevin
Spacey
16. 1998
â˘Â 3 Swedes set up an e-commerce startup in Carnaby Street, London
⢠$130 million raised in investment (inc. JP Morgan and Benetton family)
â˘Â 400 staff employed in 8 offices (London, Munich, New York and Paris)
â˘Â Fortune Magazine named it âone Europeâs coolest companiesâ
â˘Â 18 months on development before ďŹnally launching
⢠No research plan - didn't know if they were meeting a real user need
â˘Â Vision: the Amazon of sports and fashion retail
17.
18. Hypothesis statements
We believe that by [changing/removing/adding this feature]
For [these users]
Will [achieve this user goal]
We will know we're right/wrong when we see â¨
[this measurable]
19. Hypothesis statements - in practice
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assistant avatar
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Fake door
experiment
31. Use the app
or website
Order food
Find takeaway
User journey of food ordering
Hungry order
32. Order food
User journey of food ordering
Use the app
or website
Time the order
to arrive when
wife arrives
Phone call after
work to discuss
options
Find takeaway Food arrives
Son off to
bed for 8pm
Family order
Meal that everyone likesReal threat Real decision maker