mm

1. Irn-Bru
JAY BIRKIN

2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
What does an Animator do?
Animators in the games industry are responsible for the portrayal of movement
and behavior.
Most often this is applied to give life to game characters and creatures, but
sometimes animations are also applied to other elements such as objects,
scenery, vegetation and environmental effects.
The gaming industry though, growing silently, is expected to drive revenues up to US$90.07
billion in 2020. International video game revenue was estimated to be around $80 billion in
2014, which is more than double the revenue of the international film industry in 2013. The
market leading the race worldwide were China, the US and Japan- their respective revenues
from gaming in 2016 were $24.27 billion, $23.46 billion and $12.43 billion.
have knowledge of
traditional and computer
2D and 3D animation
techniques
Be creative
and
imaginative
Have knowledge of
full motion video
(FMV)
be able to work as part a
team and also on your
own initiative
be able to take
responsibility for
organizing your work
within the production
schedule, managing files
and meeting deadlines
Animator:
To do this role, you
will need to:
The UK is the 5th largest video game market in 2017 in terms of
consumer revenues, after China , USA, Japan, South Korea and
Germany. Approximately 32.4m people in the UK play games.

3. Info-graphic Research:
Game Designer
To do this role, you
will need to:
be able to work in
collaboration with
multi-disciplinary
teams
be able to accept
constructive feedback on
your work
be able to present
your ideas both
verbally and on
paper
be imaginative
and creative
have good written
and verbal
communication
skills
have some
programming
skills at least at
‘scripting’ level
have storytelling and
narrative
development skills
The UK consumer spend on games was valued at a record £4.33bn in
2016, up 1.2% from 2015 (£4.28bn)
• It employs nearly 5,500 people in the UK, earning an average salary of
£30,755.
• Almost half of employees are recruited directly from education.
• The key skills shortages are in technical development, art and design, and
animation.
• Most people working on video games have an undergraduate (42%) or
postgraduate (21%) qualification.
• Employment is focused in the West Midlands (39%), Scotland (19%), the East
Midlands (14%) and London (14%).
• Salaries in computer games start higher at £18,000, rising quickly with
experience.
Working hours are regular office
hours (approximately 40 hours a
week) but, as deadlines
approach, you may need to work
overtime, including at the
weekend. Flextime is quite
common.
Information graphics or infographics are graphic visual representations
of information, data or knowledge intended to present information
quickly and clearly. They can improve cognition by utilizing graphics to
enhance the human visual system's ability to see patterns and trends.

4. Info-graphic Research:

5. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Anon. (.). Animation artist. Available:
https://creativeskillset.org/creative_industries/ga
mes/about_the_industry. Last accessed 12th
september 2017.
Anon. (2017). Animater (Games). Available:
https://creativeskillset.org/creative_industries/ga
mes/job_roles/325_animator_games. Last
accessed 12th september 2017.
Anon. (.). Graphic design job. Available:
https://www.reed.co.uk/jobs/media-digital-
creative/graphic-design/york. Last accessed 12th
september.
Anon. (.). The gaming industry. Available:
https://www.entrepreneur.com/article/293750.
Last accessed 12th september 2017.
Anon. (.). Game Designer. Available:
https://creativeskillset.org/creative_industries/ga
mes/job_roles/331_game_designer. Last accessed
12th september 2017.
Anon. (2017). inside the video game industry.
Available:
https://books.google.co.uk/books?id=qCclDwAAQ
BAJ&printsec=frontcover&dq=Video+game+indus
try&hl=en&sa=X&redir_esc=y#v=onepage&q=Vi
deo%20game%20industry&f=false. Last
accessed 12th september 2017.
Anon. (.). Apprenticeships. Available:
https://www.prospects.ac.uk/jobs-and-work-
experience/apprenticeships. Last accessed 13th
september 2017.

6. Amy Pay. (2017). Why is the UK gaming industry
growing so fast. Available:
http://www.telegraph.co.uk/connect/small-
business/driving-growth/uk-gaming-industry-
growing-so-fast/. Last accessed 13th september
2017.
Anon. (.). The game industry in numbers.
Available: https://ukie.org.uk/research. Last
accessed 13th september 2017.
Anon. (.). computer game industry employment.
Available:
https://www.statista.com/statistics/285005/compu
ter-game-industry-employment-in-the-united-
kingdom-uk/. Last accessed 13th september 2017.
Dan Mason. (2017). video game careers.
Available: https://www.prospects.ac.uk/jobs-and-
work-experience/job-sectors/information-
technology/video-game-careers. Last accessed
13th september 2017.
Anon. (.). animator job profile. Available:
https://www.prospects.ac.uk/job-
profiles/animator. Last accessed 13th september
2017.

7. Info-graphic:
Put your info-graphic design work here.

8. Research:
Describe how you located, retrieved and stored information:

9. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

10. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

11. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

12. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

13. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

14. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

15. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?

16. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?

17. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.

18. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.

19. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.

20. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

21. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

22. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

23. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

24. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.

25. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.

26. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

27. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

28. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

29. Finished Stuff:
Finished pieces to be displayed on your blog.