This document summarizes a presentation by Jay M. Bernhardt on using social media for professional advancement. It discusses trends in social media use and provides tips for using platforms like Facebook, LinkedIn and Twitter positively. The key advice includes having accurate profiles, carefully managing privacy settings, writing thoughtful posts, following experts in your field, and avoiding overuse of screens during in-person interactions.

1. The Dos and Don'ts of Digital:
Using Social Media for
Professional Advancement
Jay M. Bernhardt, PhD, MPH
Professor, Health Education and Behavior
Director, Center for Digital Health and Wellness
College of Health and Human Performance & College of
Public Health and Health Professions, University of Florida
Student Assembly Webinar
11.12.13
@jaybernhardt

2. Special Thanks to These 2.0 Gurus
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Julia Alber, University of Florida
Gari Clifford, Oxford University
Erin Edgerton Norvel, Danya International
BJ Fogg, Stanford University Persuasion Lab
Bob Gold, University of Maryland
Mandi Hall, University of Florida
Craig Lefebvre, RTI International & socialshift
Lyrissa Lidsky, UF Levin College of Law
Seth Noar, UNC Journalism and Mass Comm.
Josh West, BYU Department of Health Science
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6. Social Media Use by Age in US, 2005-2012
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7. Adult Gadget Ownership, 2006-2013
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8. New Media and Social Media Trends
Decreasing Screen Sizes
Increasing Participation
http://saasuserexperience.wordpress.com; http://blog.clicktale.com/2011/05/29/analyzing-the-impact-of-the-digital-fold, http://www.digitaltrends.com/mobile/vuzix-previews-its-revolutionary-smart-augmentedreality-glasses-technology-video; http://mobilejournalists.wordpress.com; http:/youtube.com; http://amazon.com
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9. http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg
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10. •More than 1 Billion Users
•Free to use and share content
•Highly targeted ads
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11. • Profile should
be accurate,
creative, and
professional
• Check/recheck
privacy settings
• See what is
searchable by
nonfriends
• Untag and hide
private content
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12. Despite privacy settings, virtually everything is shared with everybody
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13. Facebook Epic Fails
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14. Facebook Epic Fails
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15. • Join groups and
like pages for
timely updates
• Group visits and
memberships
are public!
• Add likes and
comments
carefully
• Learn to self filter
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16. Facebook for Professional Advancement
• Check your settings and content often
– Quickly Remove and Un-Tag Content as Needed
• Choose your friends wisely
– Should you friend your co-workers? Acquaintances?
– Label friends by category and lists
– Hiding vs. “unfriending” annoying feeds
• Write your posts and comments thoughtfully
– Share and be interesting (but don’t share TMI)
– No one cares what games you play or songs you like
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17. More than 250M professional users including companies, groups, orgs
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18. Public and Self View of Profiles
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21. LinkedIn for Professional Development
• Complete profile as much as possible
– Be accurate but take credit for accomplishments
– Solicit/offer recommendations/endorsements
• Grow your network by adding contacts
– Personalize requests when appropriate
– Join groups in your areas of interest
• Write professional posts to show expertise
– Share content interesting to your network
• Great place for recruitment and job searching
– Benefits for paid “premium” memberships
@jaybernhardt

22. Twitter Image Slide
• More than 500 Million Users and Growing
• Tweets = 140 Character Notes Sent to your Followers
• Can be “retweeted” through followers’ own networks
• Can include photos, videos, links
• Hashtags (e.g., #apha13) help you find topics of interest
http://images.businessweek.com/ss/08/09/0908_microblog/
@jaybernhardt

23. Extremely Brief Twitter Primer
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Set up an account
Build a community
Learn the language
Understand the symbols
But tweet like a person
Organize your feed
Tell others
Twitter Illiterate? Mastering the @BC’s
www.nytimes.com/2013/10/24/technology/personaltech/twitter-illiterate-mastering-the-bcs.html
@jaybernhardt

24. @jaybernhardt

25. Twitter for Professional Development
• Don’t get discouraged if you get confused
– Twitter has a learning curve. Don’t give up!
• Make profile clear, create, and professional
– Choose your username carefully (name is best)
• Follow people, organizations, thought leaders
– But remember that everything on Twitter is public
including who you follow and who follows you
– Organize who you follow into lists by topic
– Decide if you will re-follow all who follow you
@jaybernhardt

26. twitter.com
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27. tweetdeck.twitter.com
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28. Twitter for Professional Advancement
• Reading and organizing tweets
– Find and follow hashtags (#publichealth, #apha13)
– Use an aggregator like tweetdeck or hootsuite
• Sending tweets
– Retweet other people’s tweets (add your own voice)
– Create and send tweets (proofread before sending)
– Positive tweets, photos, videos get more retweets
– Don’t accidentally send your DM to all your followers
@jaybernhardt

29. Twitter Epic Fails (Don’t Do This!)
http://mashable.com; http://huffingtonpost.com;
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30. Other 2.0 Resources for Advancement
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31. Screen Time
Photo credit: Jeremy Keith via Wikimedia via http://www.dirtandnoise.com/2013/01/too-much-screen-time.html
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32. Screen Time for Professional Development
• In meetings, interviews, group meals, classes,
presentations, hallways, waiting rooms, etc.
– Turn off the volume and vibration on your device
– Don’t keep checking your screen (like an addict)
– Don’t take photos or vides without asking first
– Don’t play candy crush, even on mute
– Don’t show off your texting speed
– Don’t linger in the bathroom checking screen
• Be in the moment with strong eye contact!
@jaybernhardt

33. Every career has ups and downs. Don’t ever give up or lose faith in yourself.
“Our greatest weakness lies in giving up. The most certain way to succeed
is always to try just one more time.” (Thomas A. Edison, 1847-1931)
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34. Good luck and
make a difference!
jaybernhardt@ufl.edu
cdhw.hhp.ufl.edu
@jaybernhardt