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Four Photography Tips for Social Media #smsecrets

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4 photography tips to make your social media photos much, much better on Instagram, Facebook, Pinterest, Twitter, Google + and Snapchat.

These social media secrets are part of the #smsecrets program, and come from Convince & Convert Media.

Want to know how to better use lighting, composition, and camera angles on Instagram? Learn that and more in this dynamic presentation from Jay Baer, Daniel Lemin, and the Convince & Convert media team.

A solid guide for aspiring social media marketers and content marketers, world-wide.

Veröffentlicht in: Soziale Medien, Kunst & Fotos, Design
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Four Photography Tips for Social Media #smsecrets

  1. 4Photography Tips 
 for Social Media (that will secretly 
 turn you into a photo ninja)
  2. Hi, folks. It’s Jay Baer.
  3. Hi, folks. It’s Jay Baer. Hi, Jay. 
 What’s up?
  4. I love photos.
 Love taking em.’ Love sharing them.
  5. I love photos.
 Love taking em.’ Love sharing them. He does. 
 You should follow him on Instagram.
  6. I love photos.
 Love taking em.’ Love sharing them. He does. 
 You should follow him on Instagram. Click here!
  7. Since I’m no pro, I asked my colleague, Daniel Lemin, to share some tips with you.
  8. Since I’m no pro, I asked my colleague, Daniel Lemin, to share some tips with you. Sweet. Who’s this cat, Daniel?
  9. This  is  80%  of  the   Convince  &   Convert  team.
  10. This  is  80%  of  the   Convince  &   Convert  team. That’s Daniel. He’s a senior strategist, a super nice guy and a photographer.
  11. Should we start?
  12. Should we start? Take it away, 
 Daniel. #smsecrets
  13. 1 Framing & Composition
  14. A  photo  where  the  subject  is  in  the  center  of   the  image  just  isn’t  very  interes@ng. It can invoke the “amateur” tag.
  15. A  photo  where  the  subject  is  in  the  center  of   the  image  just  isn’t  very  interes@ng. It can invoke the “amateur” tag. Stay still, everyone. Right there. Right there in the center. Now, say ‘cheese’ on three!
  16. If  you’ve  taken  a  class   or  read  a  photography   book  in  the  last  20   years,  you  should  be   familiar  with  the  
 Rule  of  Thirds.  
  17. The  rule  of  thirds   encourages  you  to  divide   your  photograph  into   thirds  –  both  horizontally   and  ver@cally  –  to  get   nine  spaces.   Position your subject where those lines intersect.
  18. The  rule  of  thirds   encourages  you  to  divide   your  photograph  into   thirds  –  both  horizontally   and  ver@cally  –  to  get   nine  spaces.   Position your subject where those lines intersect. Good composition and adorable
  19. Header  and  cover  images  generally  benefit   from  the  Rule  of  Thirds,  too.   This space lends itself toward a “widescreen” feel.
  20. The  Rule  of  Thirds  does  not  apply  to  profile   pictures  because  they  are  a  square  space.   In this instance,
 break the rule: 
 frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:180x180 Optimal: 360 x 360 Min:400x400 Optimal: 500 x 500
  21. In this instance,
 break the rule: 
 frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:165x165 Optimal: 600 x 600 Min:250x250Min:200x200 Optimal: 500 x 500 So many squares!!! The  Rule  of  Thirds  does  not  apply  to  profile   pictures  because  they  are  a  square  space.  
  22. In this instance,
 break the rule: 
 frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:110x110 Optimal: 180 x 180 Min:800x800 The  Rule  of  Thirds  does  not  apply  to  profile   pictures  because  they  are  a  square  space.  
  23. 2 Lighting
  24. Next  to  composi@on,  ligh@ng  is  the  single  most   important  factor  in  a  great  shot  that  will  help  your   brand  resonate  on  your  social  channels.  
  25. The  trick  to  great   ligh@ng  isn’t  about   where  you  shoot. You’re not always going to have bright sun or the warm glow of a fire. @daniellemin
  26. The  trick  is  in  how  much   light  you  capture.  This   can  be  achieved,  in  part,   through  white  balance   and  ISO  seQngs. The most basic of point-and-shoot cameras now have these features.
  27. A  higher  ISO  seQng  allows  you  to  shoot  more   quickly  and  capture  more  light.   @daniellemin
  28. A  higher  ISO  seQng  allows  you  to  shoot  more   quickly  and  capture  more  light.   If you’re indoors and it’s dark, but you still want a brightly lit shot, try the highest ISO setting. @daniellemin
  29. Match  the  white  balance   seQng  to  your  shoo@ng   environment.  If  you’re  in   fluorescent  ligh@ng,   choose  that  seQng.   Your camera’s white balance “auto” setting isn’t always right. If you don’t like your shot, 
 keep experimenting.
  30. 3 Background & Style
  31. Your  choice  of  where   photos  are  taken  is   as  important  as  the   composi@on  and  
 the  ligh@ng.   @daniellemin
  32. Before  you  shoot,   understand  your   brand’s  style.  Review   your  organiza@on’s     style  guide. Don’t have a style guide? Get insight from other assets: websites, brochures and business cards can guide you.
  33. Before  you  shoot,   understand  your   brand’s  style.  Review   your  organiza@on’s     style  guide. Don’t have a style guide? Get insight from other assets: websites, brochures and business cards can guide you. We all scream for ice cream!
  34. Having  a  sense  of  purpose  and  evenness  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand.
  35. Having  a  sense  of  purpose  and  consistency  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand. Vanilla ice cream on the beach
  36. Having  a  sense  of  purpose  and  consistency  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand. Mint ice cream on the beach
  37. Having  a  sense  of  purpose  and  consistency  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand. Strawberry ice cream on the beach
  38. Having  a  sense  of  purpose  and  consistency  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand. Wait. 
 What the?!?
  39. 4 Camera Angles
  40. Camera  lenses  are  usually  made  of  domed  or   curved  glass.  Changing  its  orienta@on  to  your   subject  adds  crea@ve  elements  to  your  photos.
  41. Try  shoo@ng  from  below  or   above  your  subject.   @daniellemin
  42. Try  moving  to  the   side  and  shoo@ng   your  subject  at  an   angle  versus   straight-­‐on.   Not only will the subject appear more interesting, the background will too.
  43. Try  moving  to  the   side  and  shoo@ng   your  subject  at  an   angle  versus   straight-­‐on.   Not only will the subject appear more interesting, the background will too. Do horses like 
 ice cream?
  44. Do you want to more tips from C&C?
  45. Do you want to more tips from C&C? Yes. That would be lovely.
  46. Check out our blog for pointers like these. (And lots, lots more) convinceandconvert.com/blog
  47. Check out our blog for pointers like these. (Click here) convinceandconvert.com/blog
  48. 602.616.1895   www.convinceandconvert.com   @Convince

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