How much is your Facebook program worth? This worksheet from Jay Baer and Convince & Convert gives you a valuation of your Facebook fan page, based on how much your company current invests in email marketing. A new way to think about social media ROI and success metrics.

1. Facebook Valuation Worksheet
Convince & Convert
www.convinceandconvert.com
This worksheet will help you determine how much value your company is generating on Facebook, based on your current email investments.
Please edit the green cells only.
Email Distribution Cost
$1,500.00 How much do you pay your email service provider each month to send your email?
80000 How many total emails do you send each month (inclusive of campaigns, autoresponders, etc.)?
$0.02 Distribution Cost Per Email Sent
Email Design Cost
External Design Resources
$500.00 How much do you pay external resources to design your emails each month?
$0.01 External Design Cost Per Email Sent
Internal Design Resources
0 How many hours does it take your internal team to design your emails each month?
$0.00 What is the average salary of the person(s) that designs the emails?
$0.00 Internal Design Cost Per Email Sent $0.00
Email Management Cost
External Management Resources
$1,500.00 How much do you pay external resources to plan and analyze your emails each month?
$0.02 External Management Cost Per Email Sent
Internal Management Resources
0 How many hours does it take your internal team to plan and analyze your emails each month?
$0.00 What is the average salary of the person(s) that handle email planning and analysis?
$0.00 Internal Management Cost Per Email Sent $0.00
Estimated Total Monthly Email Marketing Costs
$3,500.00
Email Open Rate
25.00% What is the average open rate for your email campaigns?
20000 Estimated Total Number of Emails Opened Per Month
Cost Per Email Opened
$0.18 ex only $3,500.00 $0.18
in only $1,500.00 $0.08
Facebook Post Views in d, ex m $3,000.00 $0.15
5000 How many impressions have you accrued with your Facebook status updates in the past month?
(Tip: View the "Post Views" in the "Interactions" section of your Facebook Insights reporting)
Monthly Facebook Value
$875.00 The value your company is generating monthly on Facebook, based on your email investment