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Nutella university project
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Nutella

  1. 1. “MixtheHappy”
  2. 2. Imported from Italy 45 years ago by Ferrero, USA.  No.1 selling branded hazelnut spread.  Introduced by Mr. Pietro Ferrero, a pastry maker.  Easily available & accepted internationally
  3. 3. America’s Coffee Obsession Part of morning routine 400 million cups per day Hand-in-hand relationship of coffee and its creamer
  4. 4. Affordable Healthy Rich soy product Use of organic soya bean Loved Nutella taste Easily available in various sizes
  5. 5. For Nutella Addicts Teenagers & children Wholooking for yummy drink affordable price That Provides best home made experience Unlike any other organic creamer
  6. 6. Nutrient density. No persistent pesticides No synthetic breeding. No antibiotics. No GMOs. Animal care.
  7. 7. Focused on in demand drink market. Proved to be a universal desire. Capitalized social proof. New niche of obsession with Health
  8. 8. 60% 20% 10% 8% 2% Leading coffee creamer brands in the United States based on Sales Nestle International Delight Silk Mocha Others
  9. 9.  Retail outlets availability New promotions: Nutella member cards, discounts, customer rewards New packaging for organic creamer  Free samples in shopping areas
  10. 10. Facebook Nutella creamer page & recipe sharing Facebook Ads for promotion Pamphlets in newspaper with coupons
  11. 11. Thank You

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