Presentation on Nutella Creamer Marketing Strategy presentation

1. “MixtheHappy”

2. Imported from Italy 45 years ago
by Ferrero, USA.
 No.1 selling branded hazelnut
spread.
 Introduced by Mr. Pietro Ferrero,
a pastry maker.
 Easily available & accepted
internationally

3. America’s Coffee Obsession
Part of morning routine
400 million cups per day
Hand-in-hand relationship of coffee
and its creamer

4. Affordable
Healthy Rich soy product Use of organic soya
bean
Loved Nutella taste
Easily available in various sizes

5. For Nutella Addicts Teenagers & children
Wholooking for yummy drink affordable price
That Provides best home made experience
Unlike any other organic creamer

6. Nutrient density.
No persistent pesticides
No synthetic breeding.
No antibiotics.
No GMOs.
Animal care.

7. Focused on in demand drink market.
Proved to be a universal desire.
Capitalized social proof.
New niche of obsession with Health

8. 60%
20%
10%
8%
2%
Leading coffee creamer brands in the United States based on
Sales
Nestle
International
Delight
Silk
Mocha
Others

9.  Retail outlets availability
New promotions: Nutella member cards,
discounts, customer rewards
New packaging for organic creamer
 Free samples in shopping areas

10. Facebook Nutella creamer page & recipe
sharing
Facebook Ads for promotion
Pamphlets in newspaper with coupons

11. Thank
You