I gave this talk in 2011 Building successful brands in Asia is not just about gigantic media budgets or smarter distribution of content but about giving you brand more purpose, solving problems of human scale, being generous & transparent and working on breakthrough partnerships in an open-source world

1. ASIA : LOOKING INSIDE - OUT
Jayant Murty, Intel Corporation @ the Festival of Media

4. Digital Technology
+
Human Generosity

5. From sharing pictures to
Rebuilding memories

6. Changing the fabric of cities and countries

7. Cognitive Surplus
“Soak up leisure without
tangible results”
US : TV: 200 B hrs / year
2000 X Total Wikipedia Hours

9. Building brands with social contracts

15. “My 16 year old reads more
news than I ever read at his
age and he never ever goes
to a brand” - Jarvis

16. Abstracting brands and thinking differently
GATHERING
FILTERING
VERIFYING
TARGETING
FAIRNESS
PUBLISH’G
EDITING
MARKET’G

17. An invitation
…. to Cook

18. POINT TO POINT
COLLABORATION
REPLACED
PLANNING

20. Consumer participation in
Supply chains
Consumers motivated when
the big picture emerges from
their small pictures

21. Institutions are inherently exclusionary
Photographers instead of people with photos
Co-operative infrastructure w/o institutional difficulties
Get flex. Lose control. Plan less. Deal with it as you go

22. 30,000,000 +

25. Salvation through Starvation

27. Rethinking branding in Asia
Generosity
Transparency
Utility
Now-ism
Re-define
status
Wisdom of
crowds
Peer to Peer
Curation
Eco Strategy
Human stories
Authenticity
HUGE IMPLICATIONS ON THE WAY WE THINK ABOUT MEDIA

32. In closing
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Solve big problems. Assume there is tech to help
Be generous
Learn to curate. Be authentic. Be transparent
Don’t institutionalize. Work on open collaboration
Understand screens and human needs states
Be useful. Don’t pollute. Be Now! Humanize!
Leave the planet in better shape than you inherited it