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Seo strategy

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Search engine optimization

Veröffentlicht in: Marketing
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Seo strategy

  1. 1. a Project by Jayanta Khan
  2. 2. Since our beginnings, our SEO mission has always been about helping our clients drive more traffic to their websites from search engines with both organic and paid listings. Over time, things have changed, and we have adapted to those changes for the betterment of our clients. Today, our SEO mission statement is simple: “JSM is an internet marketing agency whose purpose is to help companies improve their online presence in search and social media in order to acquire new customers and build their brand online."
  3. 3. SEO is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Search Engine Optimization isn't just about building search-engine friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand. This guide is designed to describe all areas of SEO—from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine-friendly, to building links and marketing the unique value of the site/organization's offerings. Don't worry; if you are confused about this stuff, you are not alone.
  4. 4. The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else. Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site. Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
  5. 5. There are Two major groups covered by Search Engine Optimisation 1. On The Page SEO (ON PAGE) 2. Off The Page SEO (OFF PAGE)
  6. 6. On-Page factors are the aspects of a given web page that influence search engine ranking. On-Page SEO Checklist: 1. Always start with keyword selection, research and testing 2. Meta Description tag 3. ALT tags 4. H1 tags 5. URL structure 6. Internal linking strategy 7. Content 8. Keyword density 9. Site maps, both XML and user facing 10. Google analytics
  7. 7. 11. Google Webmaster verification 12. robots.txt 13. canonical issue solve 14. create favicon 15. Track target keywords Expect results in 6-12 months Avoid common on-page SEO mistakes such as: Avoid spammy SEO tactics such as: 1. Duplicate content 1. Hidden text 2. URL variants of the same pages 2. Hidden links 3. Off-site images and content on-site 3. Keyword repetition 4. Duplicate title tags 4. Doorway pages
  8. 8. Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the webpage. The most important are: 1. Community Creation in Social Networking Sites 2. Blogging 3. Forum Postings 4. Search Engine Submission 5. Social Bookmarking 6. Directory Submission 7. Link Exchange 8. Cross-Linking 9. Photo Sharing 10. Video Promotions 11. Business Reviews
  9. 9. 12. Local Listings & Yellow Pages 13. Article Submission 14. Press Release Promotion 15. Classifieds Submission 16. Answers 17. Document Sharing 18. Profile posting
  10. 10. Social Media Optimization is one of the most improtent part of SEO ! Facebook Promotion - We help engage your audience with our Facebook Marketing services. For it, we develop Facebook marketing campaigns necessary to make your social presence more vibrant and visible. Our comprehensive range of FB marketing solutions includes integrated Facebook marketing campaign, Page design, Facebook application development, viral marketing, paid advertising and a lot more. Twitter Promotion - Tweet your business, to engage your brand with millions users. At, Wildnet Technologies we offer innovative Twitter promotion solutions where we set up your account, create responsive and dynamic tweets and help in building up your Twitter followers. With our innovative Twitter promotional and marketing solution we help in enhancing your followings and make you more noticeable in various social media platforms.
  11. 11. LinkedIn Promotion - Our Linked-in promotion solutions helps you link you with your targeted audience. Our innovative ideas and strategies can play an instrumental role in enhancing your social presence and making it better than your competitors. Blog Marketing – Blog marketing has emerged as one of the most efficient and effective way of building online identity and create brand awareness. For the purpose, we create lively, high-quality and relevant blogs and market them to the target customers. Youtube and Google+ Marketing – Youtube and Google+ offers an exciting and great opportunity, properly using which any organization can efficiently promote their business. Using these platforms, SMO Company India professionals can appropriately promote the products and services of our clients and boost their visibility in the online world.
  12. 12. Our Location : Jsm Web Solution sailen moulick sarani,hridaypur P.O- barasat Kolkata 700127 West bengal http://www.jsmwebsolution.com/ Email : info@jsmwebsolution.com Call TO Us @ +919836668864 Skype : jayanta.khan4