2. Identity:
My core values: I believe in integrity,
courtesy, and excellence.
I believe that professionalism is the key to
making customers happy. I believe in leading
in a culture of change. I have always held
leadership roles in many of my jobs. My
success ranges from nine years of experience
in talent management, marketing, and
customer branding. I have worked in the
entertainment business since 2011 and started
in event planning and then decided to do
artist management. My personal attributes
include leadership, organizational skills,
social skills, and financial management.
Michael Cantrell
3. Profession
• 27-3031.00 - Public Relations Specialist
• 27-2012.04 - Talent Directors
• 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes
The field I would like to work in is talent management, marketing, and branding. In this field, I would work
closely with entertainers such as models, actors, actresses, and musicians. When utilizing the o-net online
database, I came across the following three job variations within the field I wish to work in.
Upon taking the archetype test, the magician archetype was at my top percentile. The Magician archetype has a
goal of making other’s dreams come true. I do this as part of my career on a daily basis. With my job in the
entertainment industry, I utilize my skills as an agent to book clients jobs in the movies, music, and television
industry. This leads to work. Work leads to fame. Fame leads to fortune. I go over and beyond the call of duty
to give my clients what they want, need and deserve. This is how I am the magician making dreams come true.
4. Target Audience
My target audience would be the Chief Executive Officer of United Talent Agency. Jeremy Zimmer is a
caucasian male, aged 61, married, is college drop out residing in California.
Psychographics: comes from a jewish family
Mother was a novelist, father was a stockbroker
5. Career Goals
• By 2024, my goal is to grow my clientele by networking more on
social media and expanding my online presence by 50%
• By 2029, my goal is to increase my yearly revenue by 10k per year.
• By 2034, my goal is to build a linked in network of over 1 million
and social media followers of over 2.5 million.
6. Notable Skills
Notable Hard Skills:Talent Manager Notable Hard Skills: Talent Manager (o-net online)
Typing Skills (Proficiency: 85) Office Suite Software (Proficiency: 100)
Accounting (Proficiency: 50) Website Building Software (Proficiency: 50)
Notable Soft Skills: Talent Manager Notable Soft Skills: Talent Manager (O-net Online)
Interpersonal Skills (Proficiency: 90) Negotiation (Proficiency: 80)
Social Perceptiveness (Proficiency: 80) Active Listening (Proficiency: 100)
7. I promise to provide integrity, courtesy, and excellence to every
artist I manage, every brand I create, and every network I
help build.
Michael Cantrell
8. Credentials
• Started my first business at the age of 16. Received awards for community service, human rights, distinguished
citizenship, and brotherhood/sisterhood. Graduated High School from a Magnet Career Academy in 2004.
• Ten years of experience in an office setting. Managed my own offices and ran my own businesses for the past nine years.
• Honorary member of the Honorable Order of the Kentucky Colonels since 2011, the Highest Honor bestowed upon a citizen
of the state.
• 2018-Nashville LGBT Chamber of Commerce Excellence in Business Leadership in the Arts Nominee,
• 2019- Strathmores Who’s Who, and Who’s Who Business Executives and Professionals
• Notary Public State at Large, KY
• Experienced in word, excel, and quickbooks as required for most positions of the same (Linked-In)
• Organized and Punctual
• Qualified in contract negotiation, bookings, and scheduling (linked-in)
9. Competition
Michael Cantrell
Entertainment Business
College Incomplete-Estimated 2021 Graduation
Years in Entertainment Business: 9 years
Top 10 Google Results
44 Linked-In Connections
Five plus Awards and Honors
Technical skills include Microsoft suite and apple products
Brittany Kirby
Heyman Talent Agency
University of Kentucky
BA, Communications-College Complete
Years in Entertainment Business 10 plus
500 plus Linked-In connections
One google result
Zero awards and honors
49 endorsements listed
Over 50 skills listed
Brittany Kirby-Linked-InMichael Cantrell-Linked-In
10. Competition
Michael Ray Cantrell,
Entertainment Business
College Incomplete-Estimated 2021 Graduation
Years in Entertainment Business: 9 years
Top 10 Google Results
44 Linked-In Connections
Five plus Awards and Honors
Technical skills include Microsoft suite and apple products
No volunteer experience listed
Balitra Slade,
Alumni
Full Sail University
Entertainment Business
Graduated 2018
500 plus linked-in connections
53 skill endorsements
Less industry knowledge
Less Microsoft knowledge
Volunteer experience listed
Confident in interpersonal skills
Balitra Slade, Linked-in
11. As an entertainer myself who offers talent management,
marketing, and branding services to other entertainers with
Integrity, Courtesy, and Excellence, I set myself apart from my
competitors, because I care about the dreams of my clients.
Making others dreams come true is what make my dreams
come true. No other manager or agent believes in integrity,
courtesy, and excellence. I want to see all of my clients succeed.
I plan to walk miles in your shoes with you until you succeed in
everything that you do.
My brand is my passion
12. Networking and Marketing
Professional Events:
Dallas, TX Model and Talent Expo June 25-30 2019
Professional Organizations:
Association of Talent Agents
Plan to join by December 2020
Content to be produced:
Upcoming events
New Skills that I acquire
New job experience
New volunteer experience
New awards, honors, certifications
Photos
Social media tools:
Facebook
Instagram
Twitter
Linkedin
I will link my digital portfolio site to my social media so that it will show up in google search results so I am
easily found on the internet. I think this will better increase my online presence.
13. Professional Development
Education and development needed and will be sought after:
Complete my Bachelors in Science in Entertainment Business from Full Sail University
Estimated Completion: February 2021
Complete Masters of Science in related fields such as Entertainment Business, Film, Music Business, or Public
Relations from Full Sail University
Estimated Completion: 2022-2023
Complete Professional Development Seminars for business professionals as needed such as the ones sponsored by
the American Association of Talent Agents which I plan to Join
Estimated Join Date: December 2020
Mentors: Professors, Seminar instructors, peers, family
14. Elevator Pitch
You know how hard it is for anyone in the entertainment industry to land a job? Well, I have the solution.
What I do is manage careers for actors, actresses, models, and musicians, find them jobs in the industry and
make their dreams a reality. As a matter of fact, I just landed a client a 750.00 job for the hair company Joico.
Michael Ray Cantrell
15. References
(n.d.). Retrieved from Association of Talent Agents: https://www.agentassociation.com/index.php
Beaty, M. (2014). Retrieved from Model and Talent Expo: http://modelandtalentexpo.com
Glassdoor. (2018-2019). Find the Job that Fits your Life. Retrieved from Glassdoor: https://www.glassdoor.com/index.htm
LinkedIn Corporation. (2019). Retrieved from Linkedin: https://www.linkedin.com/feed/
U.S Dept of Labor. (2019, March 26). Retrieved from ONET Online: https://www.onetonline.org/
Variety 500 Honors. (2019). Retrieved from Variety 500 : https://variety.com/exec/jeremy-zimmer/
