This was a short presentation about Social Design for the Introduction to Social Design event for the 2013 Sydney Design Festival.

1. Friday, 13 September 13

2. Social Design Sydney
You?
Friday, 13 September 13

3. ?
Social Design Meet-Up
Designing With Wrap Up Event
6:15pm Wednesday 14th August @ COFA
Friday, 13 September 13

4. “design that is directed first and
foremost to human needs”
(Victor Margolin, 2007)
Social Design
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5. Design is......
• not only about making THINGS
• a process for wicked problem solving
• a social / collaborative process
• about generating possibilities
• human-centred
Friday, 13 September 13

6. Levels of Design
Designers can design for components, products, systems and
communities - John Chris Jones (1971) Design Methods
1.
COMMUNITY
LEVEL
City
2.
SYSTEMS
LEVEL
3.
PRODUCTS
LEVEL
4.
COMPONENTS
LEVEL
Other systems
eg. Industry,
recreation
TrafficHousing
Living
rooms
Bedrooms
etc.
Land Property
rights &
legal processes
Body Engine Surfaces Networks
TravellersFamilies VehiclesHouses RoadsSites
Friday, 13 September 13

7. Design Practice Today
SRC: http://knowledgeconnect.com.au/2012/03/co-creation-and-participatory-design/
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8. Role of the Designer
“Complex systems are shaped by all the people
who use them and in this new era of
collaborative innovation, designers are having
to evolve from being the individual authors of
objects, or buildings, to being the facilitators of
change among large groups of people”
Thackara, J. (2006). In the Bubble, Designing in
a Complex World.
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9. Co-Design
Designing With
rather than
Designing For
PEOPLE
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10. People are experts in their own domain
PEOPLE
through research & community participation
better more relevant outcomes can be had.
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11. Human-centred
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12. Human-centred
NEEDS
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13. Human-centred
NEEDS
EXPERIENCE
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14. Human-centred
NEEDS
GOALS & TASKS
EXPERIENCE
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15. Human-centred
NEEDS
GOALS & TASKS
EXPERIENCE
THOUGHTS
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16. Human-centred
NEEDSEXPECTATIONS
GOALS & TASKS
EXPERIENCE
THOUGHTS
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17. Human-centred
NEEDSEXPECTATIONS
GOALS & TASKS
FEELINGS
EXPERIENCE
THOUGHTS
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18. Human-centred
NEEDSEXPECTATIONS
GOALS & TASKS
FEELINGS
EXPERIENCE
THOUGHTS
CONTEXT OF USE
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19. IDEO HCD Tool-Kit
Design Thinking & HCD
EAR REATE ELIVER
www.OpenIDEO.com
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20. Case-Studies
• Tasman Munro - Designing Out Crimes Lab UTS
• Dean Parkin & Alex Cheek - Second Road
• Ingrid Burkett - Centre for Social Impact
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21. Friday, 13 September 13