An overview of Facebook, Twitter, LinkedIn and blogging and why they are effective way to market your small business.

1. Social Media 101 Presented by: Jeanne Willson Markbeech Marketing www.MarkbeechMarketing.com

4. Social Media Success “ Toward the end of 2008, I realized that I would have no discretionary money for advertising in 2009 ,” said Leslie Saint McLellan, director of marketing and tourism. “Our county grant money would only allow us to continue on with our events and operate our visitor centers. I was just dumbfounded. What are we going to do? How are we going to manage?” McLellan had heard of Twitter and Facebook, but the part-time marketing director just hadn’t found the time to look into them yet. “ I knew this was something I had to know, but this was the kick I needed,” she said. With 2009 about to start, McLellan jumped head-first into researching social media and soon posted her first tweet. Now a year later, the community has completely replaced print advertising with social media and closed out 2009 with more lodge bookings than the year before. Twitter: 814 followers

5. Markbeech Marketing

7. Social Media Success: Local The Cordial Cricket www.TheCordialCricket.com Chester, VA Elizabeth Howard wanted to throw a party for the first anniversary of her store, The Cordial Cricket. Since it was a social event, she decided to use only Facebook, Twitter and emails to promote it. When a line of customers wrapped around the building an hour before the store opened, she know social media was an effective way to reach her customers. Facebook: 724 ‘fans’ Twitter: 1,629 followers

9. What we will cover

31. LinkedIn stats Over 75 million users August 2010 August 2009: 45 million users

34. Why Use LinkedIn?

40. blogging