4. What is CloudSports ?

5. What is CloudSports ?
lain use rs, an
For p reser ve
on line sys tem to
soccer fields in
te nnis or
ev er y city

6. What is CloudSports ?
For the tennis o
r soccer field
owners, an o
nline system
that manages t
he reser vations
lain use rs, an of their fields, a
nd gives data
For p reser ve about its usage
on line sys tem to and its user s
soccer fields in
te nnis or
ev er y city

8. User’s point of view

9. User’s point of view

10. User’s point of view
You could log in
with your
Facebook
account...

11. User’s point of view

12. User’s point of view
There are
several sports
to choose...

13. User’s point of view

14. User’s point of view
And a GPS based
map that shows
the sports fields
that are close to
you...

15. User’s point of view

16. User’s point of view
And you can
reserve it and
pay it with your
credit card!

18. Owner’s point of view

22. Why sports?

23. Market Analysis: Market Size
Potential Market

24. Market Analysis: Market Size
Potential Market
17.000.000

25. Market Analysis: Market Size
Potential Market
17.000.000

26. Market Analysis: Market Size
Potential Market
5.000.000

27. Market Analysis: Market Size
Market Size Tennis: Santiago

28. Market Analysis: Market Size
Market Size Tennis: Santiago
668 tennis courts
122 businesses
CLP$ 9,000 per hour
US$ 18,5 per hour
50% use factor
9 AM to 9 PM
1.670 reservations per day
Daily Market Income: CLP$ 15,000,000
US$ 31,000

29. Market Analysis: Market Size
Market Size Soccer: Santiago

30. Market Analysis: Market Size
Market Size Soccer: Santiago
100 soccer businesses
4 fields per facility
CLP$ 30,000 per hour
US$ 62 per hour
30% use factor
9 AM to 9 PM
360 reservations per day
Daily Market Income: CLP$ 10,800,000
US$ 22,268

31. Market Analysis: Market Size
Market Size: Santiago

32. Market Analysis: Market Size
Market Size: Santiago
Monthly Income: US$ 1.6 million
Monthly Reservations: 99,363 per month

33. Market Analysis: Market Size
Market Size: Santiago
Monthly Income: US$ 1.6 million
Monthly Reservations: 99,363 per month

34. Market Analysis: Market Size
Market Size: Santiago
Monthly Income: US$ 1.6 million
Monthly Reservations: 99,363 per month
* Santiago has the 38% of chilean population, so...
Monthly reservations in Chile ≈ 260,000

36. Value propositions

37. Value proposition #1

38. Value proposition #1
the
load ice
wn
ld do e a ser v
U ser s cou uld b ould
nd it co d th ey c
app a y use, an arily
that the it monet
v alue

39. Value proposition #1: Testing!
How often do you practice:

40. Value proposition #1: Testing!
How often do you practice:
Tennis
6%
10%
4%
80%
Daily Weekly Monthly Once every two months or more

41. Value proposition #1: Testing!
How often do you practice:
Tennis Soccer
2%
6%
10%
4%
42%
50%
80% 6%
Daily Weekly Monthly Once every two months or more

42. Value proposition #1: Testing!
Would you be more likely to practice tennis / soccer in a
specific sports field if you could reserve via mobile or web?

43. Value proposition #1: Testing!
Would you be more likely to practice tennis / soccer in a
specific sports field if you could reserve via mobile or web?
31%
69%
Yes No

44. Value proposition #1: Testing!
How much you will be willing to pay?

45. Value proposition #1: Testing!
How much you will be willing to pay?
18%
2%
4%
76%

46. Value proposition #1: Testing!
How much you will be willing to pay?
18%
2%
4%
76%
0.99 1.99 2.99 Free

47. Value proposition #1: Testing!

48. Value proposition #1: Testing!
We also got some feedback with open ended questions:

49. Value proposition #1: Testing!
We also got some feedback with open ended questions:
Creation of local championships

50. Value proposition #1: Testing!
We also got some feedback with open ended questions:
Creation of local championships
Discounts

51. Value proposition #1: Testing!
We also got some feedback with open ended questions:
Creation of local championships
Discounts
GPS with fields locations and real time availability

52. Value proposition #1: Testing!
We also got some feedback with open ended questions:
Creation of local championships
Discounts
GPS with fields locations and real time availability
Easy payment (WebPay, PayPal)

53. Value proposition #1: Testing!
We also got some feedback with open ended questions:
Creation of local championships
Discounts
GPS with fields locations and real time availability
Easy payment (WebPay, PayPal)
Organize tennis matches against unknown people

54. Value proposition #1: Testing!
We also got some feedback with open ended questions:
Creation of local championships
Discounts
GPS with fields locations and real time availability
Easy payment (WebPay, PayPal)
Organize tennis matches against unknown people
Pay up front reservation

55. Value proposition #1: Testing!
We also got some feedback with open ended questions:
Creation of local championships
Discounts
GPS with fields locations and real time availability
Easy payment (WebPay, PayPal)
Organize tennis matches against unknown people
Pay up front reservation
And... free of charge!

56. Value proposition #1: Tested!

57. Value proposition #1: Tested!
the
nload y
dow that the
uld vice
rs wo er n ’t
Use d it’s a s t they do y
pp an , bu on e
a use ms of m
uld in ter
wo
alu e it
v

58. Value proposition #2

59. Value proposition #2
have a
wa nt to ation
rs c ould s inform
O wne hat give and the
em t ser s lds
syst ir u
t the their fie
abou e of
usag

60. Value proposition #2: Testing!

61. Value proposition #2: Testing!
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.

62. Value proposition #2: Testing!
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.
Easy registration

63. Value proposition #2: Testing!
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.
Easy registration
Owners should register by they own

64. Value proposition #2: Testing!
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.
Easy registration
Owners should register by they own
Begin with some well-known key partnerships

65. Value proposition #2: Testing!
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.
Easy registration
Owners should register by they own
Begin with some well-known key partnerships
Prize the good behavior of users

66. Value proposition #2: Testing!
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.
Easy registration
Owners should register by they own
Begin with some well-known key partnerships
Prize the good behavior of users
Sports brands support

67. Value proposition #2: Testing!
Javier Peña – Owner / Founder e-vision
Social Network & SW Development Expert
Background: 12 years of expertise (internet platforms thinking & development) ... the last
7 years, making remote work from Chile to USA and others countries like UAE, England,
Portugal, Japan.
Easy registration
Owners should register by they own
Begin with some well-known key partnerships
Prize the good behavior of users
Sports brands support
Technical support

68. Value proposition #2: Testing!

69. Value proposition #2: Testing!

70. Value proposition #2: Testing!

71. Value proposition #2: Testing!
“I already have a system, it’s simple but it works”

72. Value proposition #2: Testing!
“I already have a system, it’s simple but it works”
(A system based on pen, paper and a ruler...)

73. Value proposition #2: Testing!
“I already have a system, it’s simple but it works”
(A system based on pen, paper and a ruler...)
“I’m just an employee, the owner it’s not here”

74. Value proposition #2: Testing!
“I already have a system, it’s simple but it works”
(A system based on pen, paper and a ruler...)
“I’m just an employee, the owner it’s not here”
(That could be true...)

75. Value proposition #2: Testing!
“I already have a system, it’s simple but it works”
(A system based on pen, paper and a ruler...)
“I’m just an employee, the owner it’s not here”
(That could be true...)
“...”

76. Value proposition #2: Testing!
“I already have a system, it’s simple but it works”
(A system based on pen, paper and a ruler...)
“I’m just an employee, the owner it’s not here”
(That could be true...)
“...”
(Non response of emails... and they were not few)

77. Value proposition #2: Testing!

78. Value proposition #2: Testing!

79. Value proposition #2: Testing!

80. Value proposition #2: Testing!
We’re
func going
tiona to build a
and th l landing
infor en with a page
mati ll this
that w on an
e cou d buz
going ld hav z
to tr y e we
again.. are
.

81. Value proposition #2: Testing!

82. Value proposition #2: Testing!
build it and they will come...

83. Conclusions

84. Conclusions
The use
r side w
e got a g
reat feed
The ow back...
ner side
is unkno
We’re go wn
ing to ga
ther mo
last clien re data
t segmen on this
t
We’re go
ing to bu
functio ild a che
nal land ap and
page