Interfaces are key to innovating modern day digital experiences.

1. N E W I N T E R FA C E S
L E T S TA L K A B O U T E X P E R I E N C E S V I A

2. H O W C A N Y O U R E -
I N V E N T A C L O C K
E X P E R I E N C E
http://etc.usf.edu/clipart/33600/33609/clock-12-15_33609

3. OPTION - 1
https://www.facebook.com/electronicshub.org/videos/916718788350689/

4. OPTION 2
dm.ncl.ac.uk

5. THIS IS EXPERIENCE
dm.ncl.ac.uk

6. – S U P E R PA L
“Technology isn’t just SILICON.”

7. – S U P E R PA L
“Experience isn't just a terminal.”

8. – S U P E R PA L
“A human experience usually involves appealing to one or more of
human senses”

9. S O … W H AT I S A N E X P E R I E N C E ?

10. – E I N S T E I N
“if you cant explain it simply enough, you haven't understood it well
enough yet.”

11. LET’S TRY AND DECONSTRUCT MARKETING WORK
P E R F O R M A N C E
M A R K E T I N G
M A R K E T I N G
A U T O M AT I O N
E X P E R I E N T I A L
M A R K E T I N G

12. LET’S TRY AND DECONSTRUCT …
P E R F O R M A N C E
M A R K E T I N G
M A R K E T I N G
A U T O M AT I O N
E X P E R I E N T I A L
M A R K E T I N G
C R M
D ATA
S CA N A L
Y T I C S
D ATA
M G TC R M
M R M
O P
M G T
W E B
C O N T
E N T
S T R G Y
M O B
I N F R A
C O M M
E R C E
O P E R AT I O N S D ATAP L AT F O R M S

13. S O … W H AT I S A N E X P E R I E N C E ?

14. B U I L D I N G A N I N T E R FA C E I S T H E C L O S E S T T O
B U I L D I N G A N E X P E R I E N C E

15. – S U P E R PA L
“enables interaction between subject and object.”
I N T E R A C T I O N

16. I N T E R A C T I O N S
• are the micro moments
• micro moments form micro
experiences
• aggregated micro experiences
together make for an experience
M I C R O / P R O D U C T
I N T E R A C T I O N
M A C R O / B R A N D
L I F E / P U R P O S E

17. • The wheel is an extension of the foot.
• The book is an extension of the eye.
• Clothing is an extension of the skin.
• Electric circuitry is an extension of the central nervous system.
— Marshall McLuhan
M E D I U M I S T H E M E S S A G E

18. • Product’s success is increasingly determined by User Experience and not by
technology.
• Convenience and ease of use are key differentiators over functionality and
form.
• Innovations in interface layer and hence interaction design are going to usher
human kinds into new era.
— Superpal
I N T E R FA C E I S T H E M E S S A G E

19. S E C O N D G E N I N T E R FA C E S
A R E R U L I N G T H E R O O S T
https://www.flickr.com/photos/jasonnewport/14674675588
https://commons.wikimedia.org/wiki/File:Flipboard-ipad-apple-853618-l.jpg
https://en.wikipedia.org/wiki/Pinterest

20. – S U P E R PA L
“localized and personalized push context would be the key to third
gen interfaces”

21. I N T E R FA C E I S T H E E X P E R I E N C E
I N T E R FA C E
L AY E R
P R O D U C T /
S E R V I C E
A G G R E G AT E S
M U LT I P L E
I N T E R FA C E S
H I D E S T H E
C O M P L E X I T Y

22. - S U P E R PA L
“Interfaces could go invisible with pervasive computing but shall
remain the key to natural experiences”

23. H T T P : / / W W W. T H E J O H N N Y C A S H P R O J E C T. C O M / # / E X P L O R E / T O P R AT E D / C 4 B 5 7 B 5 4 6 7 F 0 C 3 7 4 0 7 7 6 F F 4 2 C 1 C 7 A FA E 2 1 8 C D F 3 F
H T T P : / / W W W. T H E W I L D E R N E S S D O W N T O W N . C O M

24. O N E L A S T T H I N G

25. BRINGING IT TOGETHER - HUMAN EXPERIENCES
I T+
D E S I G N F O R H U M A N S
E M PAT H E T I C N AT U R A L E X P E R I E N C E S
D ATA
S T R AT E G Y
A N A LY T I C S
S T O RY
S O L U T I O N
C R E AT I V E

26. @ R AV I PA L 1 2 1 4
thanks