This is a presentation that was shared with the Gig Harbor Rotary Club on August 2, 2012. The presentation outlines shifts in technology that has led to the social media explosion of today. It also defines how a company can engage and measure business social media. Property of iQ Technologies, LLC. www.iq-technologies.com

1. Smart Social Media

2. Jim Tisch
President & Founder: iQ Technologies
Twitter: @jatisch
Email: j.tisch@iq-technologies.com
253.583.4463
Smart Social Media

3. About iQ Technologies
• Greater Seattle-based social media technology company
• Established in 2009
• We provide business social infrastructure with social media
platforms and services
Smart Social Media

4. Types of Social Media
• Consumer-based Social Media
• Business Social Media
• Marketing outreach via integration with popular social media
services
• Relevant & timely messaging for effective communication
• Engage target audience with dialog increasing customer satisfaction
• Customers as advocates for brand products, programs & services
• Establish relationships with users and visitors
–
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5. Technology Shifts
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6. 1980’s
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7. 1990’s
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8. 2000’s
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9. 2006
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10. 2010 +
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11. Smart Social Media

12. Peer Recommendations
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13. Reputation Management Check In
Level Up
@ Apps
Connect
+12 SEO
Rate it #Hashtag Post
SEM Follow
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14. socialnomics
how social media transforms the way
we live and do business
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15. Smart Social Media

16. Don’t Be
Reactive
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17. Posting Rules: Know Your Audience
Google+ = Passion-based community. Video network “hangouts”
Post Visibility: Circles or Public
Facebook = Friends & Acquaintances. Less serious in tone..
Post Visibility: “Edgerank” determines which friends can see your posts
LinkedIn = Professional community. Business trends and
insights
Post Visibility: Any connection
Twitter = Immediate Perspectives. Information network using 140
characters or less
Post Visibility: Any follower as well as public
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18. Smart Social Media

19. Smart Social Media

20. Maturity Lifecycle of Social Media
Strategic
Proactive
• Audiences
Reactive • Objectives and metrics
• Tactics to engage key influencers
• Rush to action without a plan • Guidelines
• Lack of objectives and measures • Marketing plan for promotion
• No guidelines • Framework
• Failing to engage audiences
• Limited reach
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21. Are You Listening…
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22. Have an Authentic Voice
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23. Be Creative
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24. Innovative
Engagement
@scobelizer
"Quote"
@Bromimaging
#chLIVE URL
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25. 5 Reasons to Embrace Social Media
1. You are already involved in Social Media
• Discussions about your brand are taking place
2. Competitive Advantages
• Word of mouth is #1 influencer of purchases
3. Revenue Growth
• Top 100 brands using social media saw a 18% lift in
revenue.
• 91% of Inc. 500 use social media
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26. 5 Reasons to Embrace Social Media
4. Must-have for Marketing
• Brand Awareness
• Community Relations
• Recruiting
5. Search Engine Rankings
• Can produce great results
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27. You Can Track ROI
• % increase in the conversation rate = # of comments (or replies) per post
• % increase in the amplification rate = total volume of share clicks
• % increase in the applause rate = total favorites or likes per post
• % increase in unique users by engaging in social system
• % increase in user profile updates
• % increase in follow statistics % increase in overall site interaction
• % increase in ads served
• % increase in click through rates (CTR)
• % increase in time spent on site = how many minutes or hours did
visitors/users spend with branded social content
• Economic value = sum of short and long term revenue and cost savings
• Engagement value = # of fans & followers (active users)
• Post Value = which type of posts generated (converted) to a paying
customer for a particular event, service, etc.
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28. In Closing…
1. Engaging in social media is a powerful force that will
impact your business
2. Be more strategic and less reactive
3. It takes time to build a following so start now
4. Know your audience
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29. Smart Social Media

30. Why engage with iQ?
• Own and maintain user data for analysis, profiling, and segmentation
• Scalable social media solutions for internal and external audiences
• Relevant & timely messaging for effective communication
• Engage target audience with dialogue increasing customer satisfaction
• Customers as advocates for brand products, programs & services
• Tighter relationships with employees, customers, prospects & users
• Marketing outreach via integration with popular social media services
• Enhance customer service & support
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31. iQ Creates Relevance
Understanding the User’s Interests
• Who and where do they connect and follow | social graph
• Who and where are their relationships | social activity
• What are their reactions to content and conversations | like activity
• What and when are they sharing, reading, watching, etc. |
frictionless
• What have they told you via their user profile | general information
Enables Relevance, Recommendations & Targeted Messaging
• Targeted content, messaging and stories
• Targeted advertisements for increased click-through rates
• Targeted connections that have relevance
Smart Social Media

32. Jim Tisch
President & Founder: iQ Technologies
@jatisch
253.583.4463
iQ Technologies
www.iq-technologies.com
Smart Social Media