Green IT at Wipro Ltd.

1. 1
GREEN IT MATTERS AT WIPRO
LTD.
GROUP 2
JATIN GHRITLAHRE (4057/19)
RATUL KUMAR SARKAR (4033/19)
SAI GANESH R (4038/19)
SAMIT KUMAR DAS (4039/19)

2. 2
WHAT CHALLENGES WERE FACED BY RAGHU?
• Decentralized Structure:
•
Primary Business Segment:
IT Services, IT Products, Infrastructure Engineering, Consumer Care & Lighting
•
•
Secondary Business Segment: Geographic segmentation
Addition to that several “Lines Of Business” (LOB):
•
•
•
Strategic Business Units, responsible for Cost and Profits
Autonomous decision making capability
Communication and Alignment of each LOB to a common agenda is critical task for
Green IT Team
Decentralized
Structure
No Absolute
Metrics
Building
Credibility
Top-Down or
Bottom-up
Customer Value
Proposition

3. 3
WHAT CHALLENGES WERE FACED BY RAGHU?
• Absence of Absolute Metrics:
• No industry benchmarks
• No concrete visible targets for the company
• Less understanding on the part of the employees about “GREEN”
• Difficulty in communication to the employees
Decentralized
Structure
No Absolute
Metrics
Building
Credibility
Top-Down or
Bottom-up
Customer Value
Proposition

4. 4
WHAT CHALLENGES WERE FACED BY RAGHU?
• Building credibility among employees:
Less
Understanding
Less Interest
Less
Involvement
• Perception as just another “Efficiency Improvement Program”
• Creating the Mindset is difficult
Decentralized
Structure
No Absolute
Metrics
Building
Credibility
Top-Down or
Bottom-up
Customer Value
Proposition

5. 5
WHAT CHALLENGES WERE FACED BY RAGHU?
Bottom-Up
• Top-Down or Bottom-Up approach: which is more appropriate?
No Absolute
Metrics
Quick Impact
More Resistance
Building
Credibility
Top-Down or
Bottom-up
Top-Down
Decentralized
Structure
Less initial impact
Better acceptance
Customer Value
Proposition

6. 6
WHAT CHALLENGES WERE FACED BY RAGHU?
• Customer value proposition through Green IT
• Customer Focus is holistic approach for Wipro
• How to express it in ‘Quantifiable’, ‘Measurable’, ‘Clearly understood’ format?
• Why the customer would go for its ‘Greener’ offering compared to its
competitors?
• Benefits not evident to top management and employees
Decentralized
Structure
No Absolute
Metrics
Building
Credibility
Top-Down or
Bottom-up
Customer Value
Proposition

7. 7
OUR SUGGESTIONS: INCREASE ENGAGEMENT
• Internal Engagement: Incentivizing the LOBs
• Engage every LOBs by comparing performances through relative
metrics
• Provide incentives depending upon relative positions
• Benefits: can be immediately implemented
• Quarterly reviews to assess positions of LOBs
• Assess why some are doing better than others and use their strategies
to improve performance of the slower LOBs
Increase
Engagement
Go for Top-Down
Monitor the
Industry

8. 8
OUR SUGGESTIONS: INCREASE ENGAGEMENT
• Internal Engagement: Benchmarking
• Absolute metrics need to be developed for performance monitoring
• Benchmarks for performance assessment will be set based on these
absolute metrics
• May take time but will become more defined with maturity
• Till then monitor performances by observing fluctuations in ratings
Increase
Engagement
Go for Top-Down
Monitor the
Industry

9. 9
OUR SUGGESTIONS: INCREASE ENGAGEMENT
• Internal Engagement: Employee Training
• Train employees about their individual carbon footprints
• Communicating their role in the green initiative• No matter how small it is, every drop of it counts
• Common goal to become “Carbon Neutral” by 2014
• Promote the success or milestones achieved till now inside the
company
Increase
Engagement
Go for Top-Down
Monitor the
Industry

10. 100
OUR SUGGESTIONS: TOP-BOTTOM APPROACH
• Implementation of Green Initiatives:
Bottom-Up
Approach
Top-Down Approach
• Success of green initiatives requires tone to
be set from the top
• Yet prior experience from Six-Sigma
implementation talks different
• New initiatives in a decentralized structure
may suffer due to lack of co-ordination in
bottom-up
Increase
Engagement
Go for Top-Down
Monitor the
Industry
Top-Down
Approach

11. 111
OUR SUGGESTIONS: MONITOR THE INDUSTRY
• Monitor green performance of customer and Competitor Firms
• Communicate the same to Top management
• Realization of the importance of Green IT
• The Need to promote a similar stance or image in the Industry and
society from CSR perspective
Increase
Engagement
Go for Top-Down
Monitor the
Industry

12. THANK YOU