3. Page Title
Page Titles under 70 characters
Include first target keyword
Make unique title for each page
Never include many keywords
www.rootlk.com
4. Page Description
Page Description should be 150-160 characters
First target keyword & second target keywords needs to included
Never include more keywords inside description
Check for proof read by professional
Original and unique description for each page
www.rootlk.com
5. Keywords
Detailed research on keywords that customers will search for your product
Find competition level of the keyword using tools
Use primary keyword as phase, tail ended keywords
Plan to have secondary keyword
Optimize brand keyword for home page
www.rootlk.com
6. Content
Primary keyword needs to be used at least 2-5 times
Use the secondary keyword in relevant places
Do not stuff keywords in the content
Create creative & unique content
Must to have a call to action
www.rootlk.com
7. Internal Links
Link relevant variety of pages inside your web
Differs the anchor text from the page titles
Images needs to have Alt text
www.rootlk.com
8. URL
Use dash(-) to separate the words in url
Structure your categories & filters to use logically in url
Try to have talking URL, means understandable URL
Maintain 50-60 character length URL
Use brand name in the URL
www.rootlk.com
9. Errors
Use Google Webmaster tools to find errors
Submit Sitemap
Make sure to have 301 redirect for pages that are no longer exist
Check for w3 standard HTML coding
www.rootlk.com
10. Page Loading
Use Google Page speed insights
Following format images are recommended .gif, .jpg, or .png
Don’t use third party plugins
Off track backs & ping backs
Try to keep page load time less than 3 sec
www.rootlk.com
11. Social Media Integration
Place Social Share button in needed pages
Have shareable content
Place links clearly in home page Footer & Header to Social Media Channels
Have a option to share purchase product
www.rootlk.com