Overview DLF has over 60 years of track record of sustained growth, customer satisfaction, and innovation. The company has 314 msf of planned projects with 52 msf of projects under construction. DLF's primary business is development of residential, commercial and retail properties. The company has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, mitigates any down-cycles in the market. From developing 22 major colonies in Delhi, DLF is now present across 15 states-24 cities in India. Development Business The development business of DLF includes Homes and Commercial Complexes The Homes business caters to 3 segments of the residential market - Super Luxury, Luxury and Premium. The product offering involves a wide range of products including condominiums, duplexes, row houses and apartments of varying sizes. DLF is credited with introducing and pioneering the revolutionary concept of developing commercial complexes in the vicinity of residential areas. DLF has successfully launched commercial complexes and is in the process of marking its presence across various locations in India. The development business at present has 265 msf of development potential. Annuity Business The annuity business consists of the rental businesses of offices and retail. With over six decades of excellence, DLF is a name synonymous with global standards, new generation workspaces and lifestyles. It has the distinction of developing commercial projects and IT parks that are at par with the best in the world. DLF has become a preferred name with many IT & ITES majors and leading Indian and International corporate giants, including GE, IBM, Microsoft, Canon, Citibank, Hewitt, WNS, Bank of America, Cognizant, Infosys, CSC and Symantec, among others. DLF pioneered the retail revolution in the country and brought about a paradigm shift in the industry by redefining shopping, recreation and leisure experiences with the launch of City Centre in Gurgaon in 2000. The Retail Malls business is a major thrust area for DLF. Currently, DLF is actively creating new shopping and entertainment spaces all over the country. The company has land resource of 49 msf for office and retail development. DLF has a strong management team running independent businesses, though complementing each other in cases of opportunities of mixed land use. DLF's mission is to build a world-class real estate development company with the highest standards of professionalism, ethics and customer service and to thereby contribute to and benefit from the growth of the Indian economy.

2. CONTENTS
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REAL ESTATE SECTOR IN INDIA
KEY PLAYERS
DELHI LAND & FINANCE OR DLF
HISTORY
COMPANY PROFILE
DLF’S MILESTONES
VISION,MISSION&VALUES
BUSINESS

3. CONTD…
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DEMOGRAPHICS
SHARE PRICE DETAILS
STRENGTH
WEAKNESS
DLF IN SPORTS
DLF’S LATEST NEWS
NEW PROJECTS

4. REAL ESTATE SECTOR IN INDIA
• One of the fastest growing markets in the
world
• total revenue of the real estate sector was US$
66.8 billion during 2010-11
• India ranked 20th in the list of world’s top real
estate investment markets in 2012
• Attracted a foreign direct investment (FDI)
worth US$ 22,007.67 million from April 2000
to February 2013

5. KEY PLAYERS

6. DELHI LAND & FINANCE OR DLF
• The DLF Group, is India's largest real estate
company
• 60-year track record
• Present across 24 cities-15 states
• Revenue of $1.87 billion
• Net income of $220 million
• Turnover of Rs. 3,120.98 Crore
• Profits after taxes of Rs. 1,515.48 Crore.
• Employees : 7542

7. HISTORY
• Founded in 1946 by Raghuvendra Singh
• Developed some of the first residential
colonies in Delhi
• Due to Delhi Development Act in 1957 DLF
began acquiring land at relatively low cost
outside delhi
• In the mid-1970s, the company started
developing their DLF City project at Gurgaon

8. COMPANY PROFILE
• Headed by Indian Billionaire Dr . Kushal Pal
Singh-Chairman
• Rajiv Singh-Vice Chairman
• T C Goyal-Managing Director
• Pia Singh-Whole Time Director
• G S Talwar-Non Executive Director

10. VISION,MISSION&VALUES

12. DEMOGRAPHICS

13. SHARE PRICE DETAILS

14. STRENGTH
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A very good market share of 54%
Brand value
A well established and firm base in north india
Huge land bank

15. WEAKNESS
• Little projects in other parts of india
• No parallel products to support during times
of bad economy
• Real risk of decline in property prices, and
concentration in gurgaon

16. DLF IN SPORTS
• In 2008, DLF became the title sponsor of the
Indian Premier League
• DLF paid close to US$40 million for the 5-year
sponsorship deal
• To promote other sports , DLF did not renew its
IPL contract
• Gifted luxury sports utility vehicle 'Audi Q5' to
four Olympic medal winners from Haryana
• One of the sponsors in this year's Davis Cup
tennis tournament

17. DLF’S LATEST NEWS
• DLF will raise up to Rs.1,888 crore through
sale of 8.1 crore equity shares
• DLF reported a net loss of Rs. 4.19 crore in the
January-March quarter from a net profit of Rs.
212 crore
• DLF sells its wind turbine projects to exit noncore businesses

18. NEW PROJECTS

19. THANKYOU