1. Sales and Account Management Offers Unique Skill Set for
Marketing Field
As someone with experience in the marketing field or someone who already completed a
post-secondary program, there is no reason you should have to complete a full-length
program to move up in your career. That’s why Centennial College offers graduate
programs to students who wish to either advance their current career or switch careers all
together.
One of these offerings is the Marketing - Sales and Account Management program. To
apply, students must already possess a three-year college diploma or university degree in
any discipline or a two-year college diploma or a partial university degree (75 per cent
complete), and who have a minimum of two years work experience relevant to the
program.
Once accepted, students learn the ins and outs they need to succeed in sales and account
management. This field is concerned with the ongoing account management and business
development of a portfolio of agents, primarily with a focus on the corporate markets.
Driving revenue growth from existing accounts as well as identifying opportunities for
growth with the portfolio is an important part of the field. Among the titles of
professionals in this industry are: key account manager, account executive,
commercial sales representative, sales specialist, technical sales representative,
sales consultant, sales coordinator, inside sales representative and territory sales
representative. But where exactly are these professionals employed? Employment
opportunities include mid-to-large sized business-to-business (B2B) organizations
with their own sales force as well as companies in industries that have a use for
professional account managers such as medical and dental technology, hardware
and software vendors, pharmaceutical and packaged goods companies.
In order to prepare students for such a wide range of careers, the Sales Account
Management program in Toronto must offer an equally diverse range of topics. As such,
students attend courses that train them in the intricacies of acquiring and maintaining
relationships with major client accounts. Among specific courses are: Case Analysis and
Marketing Metrics, Fundamentals of Selling, Marketing Analysis and Planning, Sales Force
Automation and Technology, B2B Marketing, Business Ethics and Negotiation Skills and
more.
Professionals with extensive knowledge incorporate hands-on training that ensures students
will remember the concepts they learn teach all of the courses. Role playing, hands-on
training using sales force automation software simulation and cases, with a focus on
developing selling, negotiating and presentation skills are all common in the courses within
the offering. Additionally, the program is rounded out by a final-semester field placement.
This off-campus experience offers students first-hand knowledge of the industry as well as
an opportunity to apply their skills to the real world and make industry contacts that may
be valuable to them as they launch their career.
For More Information Visit http://www1.centennialcollege.ca/