1. Marketing Programs Prepare You to Face Future Cut-throat Competitions
Centennial College has a variety of marketing programs, including Business – Marketing, which is
completed in two years and combines the business and marketing skills that professionals need to be
employable upon graduation. Graduates of Centennial College’s business marketing programs are
prepared for careers as: sales representatives, customer service representatives, product consultants,
merchandising assistants and merchandising supervisors. They work in the areas of the high-tech sector,
government, not-for-profit organizations, financial services, food and beverage, electronics and more —
along with with almost a third of all North Americans who are employed in marketing related fields.
In order for a company to sell its products effectively, it must know its customer base. Without knowing if
consumers are satisfied or if prices are applicable for the consumers the company is targeting, a company
will fail. This is where the field of marketing comes in. Conducted at several levels, marketing includes:
market research (which starts the marketing process), brand management, advertising, promotions,
public relations, customer service and product support reps, merchandising assistance, and even sales.
A marketer answers questions like: Who are our customers? What are their needs? How can we best meet
these needs? How should we price, package, distribute and promote our product?
At Centennial College, the Marketing program encourages mastery of a marketer’s key competencies —
creative, practical decision-making and clear, persuasive communications. Students have an opportunity
to learn the basics of business — accounting, operations, organizational behaviour and international
business — which serve as an important foundation for the marketing courses that follow. They’ll be
introduced to marketing theory and case-based problem-solving, as well as marketing communications
(which includes advertising and promotion) and professional selling practices. The College’s interactive
teaching approach incorporates learning through case studies, guest lectures, presentations, projects and
computer simulations and technologies. Specific marketing courses in this program include: Marketing
Communications, Professional Selling, Practical Applications in Marketing, Business Analysis, Principles of
Marketing and more.
Please note that all four semesters of this marketing program are identical to the first four semesters of
Centennial College’s three-year, six-semester Marketing program. This permits graduates of this program
to benefit from a seamless transition into the three-year undertaking, should they wish to continue with a
more in-depth study of the field.
Applicants interested in applying for the business marketing degree at Centennial College, must
present at minimum an Ontario Secondary School Diploma (OSSD) or equivalent or be 19 years of age or
older. Compulsory English 12C or U and Math11C, M, or U or 12C or U credit or skills assessment, or
equivalent are also required. However, possession of minimum admission requirements does not
guarantee admission to the program.
For More Info. About business marketing degree visit centennialcollege.ca