1.
Pinterest and Google+ for Business
• Meet the Players
• Google+ You
• Pinterest Primer
• Practical Application
• Questions & Answers

2.
Your Takeaways
• What do you want to get out of today?

3.
Meet the Players

4.
The Conversation

5.
The Big 6

6.
Two for Today

7.
Engagement vs. Marketing
• Social media engagement creates strong
customer relationships, greater advocacy and
deeper loyalty, as customers engage your brand.

8.
The Conversation

9.
Barriers to Effective Listening
• Interrupting
• Faking attention and tuning out
• Becoming emotional
• Jumping to conclusions
• Getting distracted
• Losing focus

10.
Strategies for Better Listening
• Focus on content, not delivery
• Avoid emotional involvement
• Avoid distractions
• Refrain from formulating an immediate response
• Ask questions
• Choose the right environment

11.
Facebook

12.
Google+ Facts
• Launched June 2011
• 250 million users
• More than 150 million active each month
• 75 million sign in every day
• Average active user spending around 12
minutes a day
• 64% of the Top 100 now have an active
Google+ Brand page

13.
Social Evolution?

14.
Google+ Setup

15.
Revel

16.
Top Google+ Brands
• Ferrari
• H&M
• Gucci
• Burberry
• Starbucks
• Ford
• Coca-Cola

17.
Ferrari

18.
Pepsi

19.
Pepsi

20.
Just Do It
• Google+ is pretty much like Facebook
• Post links, photos, videos
• Update your cover photo
• Change your profile pic
• Mirror other social content
• Google site:yourdomain.com and +1 pages
• Helps with search (reason enough)

21.
Pinterest says…
Pinterest lets you organize and share all the
beautiful things you find on the web. People use
pinboards to plan their weddings, decorate their
homes, and organize their favorite recipes.

22.
Pinterest is…
Pinterest is a pinboard-style social photo sharing
website that allows users to create and manage
theme-based image collections such as events,
interests, hobbies and more.

23.
Pinterest

24.
Pinterest Facts
• Launched 2010
• Fastest site ever to break through the
10 million unique visitor mark
• 17 million users
• Invite only
• Redefining web design
• Girls night out

25.
#3 with a Bullet

26.
Do You Pinterest?
• 81% women and most of them are between
25-44 years old
• Some college education
• Average time per visit 1 hour and 17 minutes!
• Audience frequents etsy.com, food.com,
marthastewart.com
• Celebrity Pinners include Yoko Ono, Alyssa
Milano, Michael Kohrs, Ryan Seacrest

27.
Alyssa Milano

28.
Tale of the Tape
• Facebook is a text-based gateway to social
information on the web.
• Twitter is a gateway tool - Twitter is its own
destination, however it links you to the rest of
the web, 140 characters at a time.
• Pinterest borrows the "gateway" idea from
Twitter, but its content is visual, not text like
FB/Twitter. Think of it as a visual catalog of
the web.

29.
Pinterest is about classification
• Facebook allows for some
compartmentalization, but generally the single-
stream “Wall” dominates.
• Twitter is one stream of messages from a
user, minimally classified by #hashtags
• Pinterest allows one user to classify images:
boards with different topics help you subdivide
your thoughts and content.

30.
Pinterest is also about collaboration
• Facebook and Twitter’s framing of
collaboration is “many people share
responsibility of maintaining a page or feed.”
• Pinterest’s framing allows collaborators to
contribute ideas, with a central account there
manage.
• Think news editor (main account) vs. freelance
reporter (collaborator)
• If a board is being used to concept ideas,
collaboration allows many to take part.

31.
What You Can Do On Pinterest
• See pins in real-time
• Follow pinners similar to your "news feed"
• Find things you're interested in
• Click on a pin to see the source website
• Like, comment, repin other pins
• Create your own pinboards and gather pins

32.
Pin Etiquette
• Be Respectful
• Be Authentic
• Credit Your Sources
• Report Objectionable Content
• Make Pinterest Better

33.
Pin Etiquette
• Sell your products
• Hold a contest
• Get personal
• Inspire your customers
• Offer exclusive discounts
• Raise awareness
• Invite customers to your events
• Follow other brands

34.
How to Pin
• Chrome - Drag the “Pin It” button to your
Bookmarks bar
• Firefox - Pinterest Right-Click Extension
• Internet Explorer - Installing Pinterest
Bookmarklet
• Pinterest for iPhone App
• More info at pinterest.com/about/goodies/

35.
Pin to Win
1.
2.
3.

36.
Ideas for Pinboards
• Showcase your work
• Resources for customers
• Things that use your products
• About your business
• Highlight your people
• Coupons and special deals

37.
Anatomy of a Good Pin
• Strong image
• Which Pinboard? (assigned to the correct
category)
• Good description: fun, conversional, keywords
• Social share?
Source: WhizBang! Training

38.
Revel

39.
Revel

40.
Revel

41.
Tips and Tricks
• Just "Nifty" ain't nifty
• Users classify to your benefit!
• Pin in 10-minute sessions
• Use “Like” as a bookmark or holding area
• Prepopulate your description to save time
• Instead of simply parroting, produce!
• Don’t forget, it’s social media!

42.
Lionel Richie

43.
Better Pinning
• Good: “Cup with Lionel Richie on it”
• Better: “White mugs with Lionel Richie
design.”
• Even Better: “Two white mug set with Lionel
Richie design text: ‘Hello, is it tea you’re
looking for?’ “

44.
Pinterest for Business
• Brand accounts are the same as a regular
user's account and have all the same features
• Request an invite using a generic company
e-mail address (i.e. – info@company.com)
• Setup a username - pinterest.com/company
• Fill out the information about your business
(i.e. - location, web site, etc.)
• Upload an profile image

45.
Double JJ

46.
Double JJ

47.
Time Magazine

48.
Cabot Cheese

49.
Cabot Cheese

50.
Strength in Numbers
• Have co-workers on Pinterest contribute to
your company boards
• Go to a board
• Click the Edit button in the top-right corner
• Change the setting from “Just Me” to
“Me + Contributors.”
• Click Add
• Save

51.
6 Pinterest Traffic Builders
1. Superfan Sweepstakes
2. Secret Code Scavenger Hunt
3. Give It Away
4. Pin It To Win It
5. A Little Help from Your Friends
6. Destination Imagination

52.
Contest How To’s
• Create a legitimate looking contest
• Create a repinnable image
• Have clear rules listed
• Support the contest with existing resources
Source: Social Fresh

53.
Superfan Sweepstakes
• Have a collection of products on your Pinterest
page
• Whichever product gets the most repins wins
• Allow that group of people to to come in and
get a special incentive in your store
• Your most popular product on Pinterest will
get real-world traffic from the group of
superfans that just won online

54.
Secret Code Scavenger Hunt
• In your pin descriptions, include a “secret
word” that customers should do/say in the
store to drive traffic
• Develop a giveaway or promotion around this
newfound foot traffic
• To build scarcity and excitement, set
constraints to a specific day/week
• For example, mention “Tyler Durden” and
receive 15% off on Thursday”

55.
Pin It to Win It
• Repin the “Pin It To Win It” Pin to a personal
Pinboard named TeachHUB
• Follow TeachHUB on Pinterest
• Complete an entry form
• Entrants were recognized on a home Pinboard
by TeachHUB
• Winners received $15 iTunes gift cards

56.
TeachHUB

57.
Pin It to Win It: II
• The first contest was so successful that
TeachHUB upped the ante
• Teachers show off their talent for a chance to
win $1,000
• Event a video to win
• Talent can be teaching-related, but it does not
have to be

58.
Pottery Barn

59.
Results
• 355 likes
• 966 comments
• 321 repins
• Worth the investment? I’d say so.

60.
Give It Away
• Create a $10 gift card certificate on your web
site
• Pin the page on Pinterest
• Make the gift certificate redeemable only when
printed from Pinterest or shown on a phone at
your location

61.
A Little Help from Your Friends
• Leverage your relationships with customers to
create “raving fans”
• Happy customers like telling other people
about products and services they like
• Ask customers to repin and share your pins
• Have them share images from your web site
• Like and comment on your pins

62.
Destination Imagination
• When your business is transportation, few
people truly care about what you're using to
get there
• Show them instead where they can go

63.
Lake Express

64.
Lake Express

65.
Lake Express

66.
Practical Application

67.
Example Social Media Schedule
• Monday
– Update Facebook Page status (0:05), Suggest page to friends (0:05), Post tweet
to Twitter (0:05)
• Tuesday
– Start or comment on a Group Discussion on LinkedIn (0:15), Post photo/link to
Google+ (0:05)
• Wednesday
– Post photo/link to Facebook/Twitter (0:10), Post to Pinterest (0:10)
• Thursday
– Monitor brand using HootSuite (0:15)
• Friday
– Update Facebook status (0:05), Schedule updates for next week using HootSuite
(0:15)
• Total = 1 hour, 30 minutes or make it part of someone’s job

68.
Pinterest and Google+ for Business
• Meet the Players
• Google+ You
• Pinterest Primer
• Practical Application
• Questions & Answers

69.
Thank You
Jason Piasecki, Partner
(231) 727-9778 X101
jason@revel.in
facebook.com/revelmarketing
twitter.com/revelmarketing
pinterest.com/revelmarketing