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Pinterest and Google+ for Business

 •   Meet the Players
 •   Google+ You
 •   Pinterest Primer
 •   Practical Application
 •   Questions & Answers
Your Takeaways

• What do you want to get out of today?
Meet the Players
The Conversation
The Big 6
Two for Today
Engagement vs. Marketing

• Social media engagement creates strong
  customer relationships, greater advocacy and
  deeper loyalty, as customers engage your brand.
The Conversation
Barriers to Effective Listening

•   Interrupting
•   Faking attention and tuning out
•   Becoming emotional
•   Jumping to conclusions
•   Getting distracted
•   Losing focus
Strategies for Better Listening

•   Focus on content, not delivery
•   Avoid emotional involvement
•   Avoid distractions
•   Refrain from formulating an immediate response
•   Ask questions
•   Choose the right environment
Facebook
Google+ Facts
• Launched June 2011
• 250 million users
• More than 150 million active each month
• 75 million sign in every day
• Average active user spending around 12
  minutes a day
• 64% of the Top 100 now have an active
  Google+ Brand page
Social Evolution?
Google+ Setup
Revel
Top Google+ Brands
•   Ferrari
•   H&M
•   Gucci
•   Burberry
•   Starbucks
•   Ford
•   Coca-Cola
Ferrari
Pepsi
Pepsi
Just Do It
•   Google+ is pretty much like Facebook
•   Post links, photos, videos
•   Update your cover photo
•   Change your profile pic
•   Mirror other social content
•   Google site:yourdomain.com and +1 pages
•   Helps with search (reason enough)
Pinterest says…
Pinterest lets you organize and share all the
beautiful things you find on the web. People use
pinboards to plan their weddings, decorate their
homes, and organize their favorite recipes.
Pinterest is…
Pinterest is a pinboard-style social photo sharing
website that allows users to create and manage
theme-based image collections such as events,
interests, hobbies and more.
Pinterest
Pinterest Facts
• Launched 2010
• Fastest site ever to break through the
  10 million unique visitor mark
• 17 million users
• Invite only
• Redefining web design
• Girls night out
#3 with a Bullet
Do You Pinterest?
• 81% women and most of them are between
  25-44 years old
• Some college education
• Average time per visit 1 hour and 17 minutes!
• Audience frequents etsy.com, food.com,
  marthastewart.com
• Celebrity Pinners include Yoko Ono, Alyssa
  Milano, Michael Kohrs, Ryan Seacrest
Alyssa Milano
Tale of the Tape
• Facebook is a text-based gateway to social
  information on the web.
• Twitter is a gateway tool - Twitter is its own
  destination, however it links you to the rest of
  the web, 140 characters at a time.
• Pinterest borrows the "gateway" idea from
  Twitter, but its content is visual, not text like
  FB/Twitter. Think of it as a visual catalog of
  the web.
Pinterest is about classification
• Facebook allows for some
  compartmentalization, but generally the single-
  stream “Wall” dominates.
• Twitter is one stream of messages from a
  user, minimally classified by #hashtags
• Pinterest allows one user to classify images:
  boards with different topics help you subdivide
  your thoughts and content.
Pinterest is also about collaboration
 • Facebook and Twitter’s framing of
   collaboration is “many people share
   responsibility of maintaining a page or feed.”
 • Pinterest’s framing allows collaborators to
   contribute ideas, with a central account there
   manage.
 • Think news editor (main account) vs. freelance
   reporter (collaborator)
 • If a board is being used to concept ideas,
   collaboration allows many to take part.
What You Can Do On Pinterest
•   See pins in real-time
•   Follow pinners similar to your "news feed"
•   Find things you're interested in
•   Click on a pin to see the source website
•   Like, comment, repin other pins
•   Create your own pinboards and gather pins
Pin Etiquette
•   Be Respectful
•   Be Authentic
•   Credit Your Sources
•   Report Objectionable Content
•   Make Pinterest Better
Pin Etiquette
•   Sell your products
•   Hold a contest
•   Get personal
•   Inspire your customers
•   Offer exclusive discounts
•   Raise awareness
•   Invite customers to your events
•   Follow other brands
How to Pin
• Chrome - Drag the “Pin It” button to your
  Bookmarks bar
• Firefox - Pinterest Right-Click Extension
• Internet Explorer - Installing Pinterest
  Bookmarklet
• Pinterest for iPhone App
• More info at pinterest.com/about/goodies/
Pin to Win
1.




          2.




     3.
Ideas for Pinboards
•   Showcase your work
•   Resources for customers
•   Things that use your products
•   About your business
•   Highlight your people
•   Coupons and special deals
Anatomy of a Good Pin
• Strong image
• Which Pinboard? (assigned to the correct
  category)
• Good description: fun, conversional, keywords
• Social share?

Source: WhizBang! Training
Revel
Revel
Revel
Tips and Tricks
•   Just "Nifty" ain't nifty
•   Users classify to your benefit!
•   Pin in 10-minute sessions
•   Use “Like” as a bookmark or holding area
•   Prepopulate your description to save time
•   Instead of simply parroting, produce!
•   Don’t forget, it’s social media!
Lionel Richie
Better Pinning
• Good: “Cup with Lionel Richie on it”
• Better: “White mugs with Lionel Richie
  design.”
• Even Better: “Two white mug set with Lionel
  Richie design text: ‘Hello, is it tea you’re
  looking for?’ “
Pinterest for Business
• Brand accounts are the same as a regular
  user's account and have all the same features
• Request an invite using a generic company
  e-mail address (i.e. – info@company.com)
• Setup a username - pinterest.com/company
• Fill out the information about your business
  (i.e. - location, web site, etc.)
• Upload an profile image
Double JJ
Double JJ
Time Magazine
Cabot Cheese
Cabot Cheese
Strength in Numbers
• Have co-workers on Pinterest contribute to
  your company boards
• Go to a board
• Click the Edit button in the top-right corner
• Change the setting from “Just Me” to
  “Me + Contributors.”
• Click Add
• Save
6 Pinterest Traffic Builders
1.   Superfan Sweepstakes
2.   Secret Code Scavenger Hunt
3.   Give It Away
4.   Pin It To Win It
5.   A Little Help from Your Friends
6.   Destination Imagination
Contest How To’s
•   Create a legitimate looking contest
•   Create a repinnable image
•   Have clear rules listed
•   Support the contest with existing resources

Source: Social Fresh
Superfan Sweepstakes
• Have a collection of products on your Pinterest
  page
• Whichever product gets the most repins wins
• Allow that group of people to to come in and
  get a special incentive in your store
• Your most popular product on Pinterest will
  get real-world traffic from the group of
  superfans that just won online
Secret Code Scavenger Hunt
• In your pin descriptions, include a “secret
  word” that customers should do/say in the
  store to drive traffic
• Develop a giveaway or promotion around this
  newfound foot traffic
• To build scarcity and excitement, set
  constraints to a specific day/week
• For example, mention “Tyler Durden” and
  receive 15% off on Thursday”
Pin It to Win It
• Repin the “Pin It To Win It” Pin to a personal
  Pinboard named TeachHUB
• Follow TeachHUB on Pinterest
• Complete an entry form
• Entrants were recognized on a home Pinboard
  by TeachHUB
• Winners received $15 iTunes gift cards
TeachHUB
Pin It to Win It: II
• The first contest was so successful that
  TeachHUB upped the ante
• Teachers show off their talent for a chance to
  win $1,000
• Event a video to win
• Talent can be teaching-related, but it does not
  have to be
Pottery Barn
Results

•   355 likes
•   966 comments
•   321 repins
•   Worth the investment? I’d say so.
Give It Away
• Create a $10 gift card certificate on your web
  site
• Pin the page on Pinterest
• Make the gift certificate redeemable only when
  printed from Pinterest or shown on a phone at
  your location
A Little Help from Your Friends
• Leverage your relationships with customers to
  create “raving fans”
• Happy customers like telling other people
  about products and services they like
• Ask customers to repin and share your pins
• Have them share images from your web site
• Like and comment on your pins
Destination Imagination
• When your business is transportation, few
  people truly care about what you're using to
  get there
• Show them instead where they can go
Lake Express
Lake Express
Lake Express
Practical Application
Example Social Media Schedule
•        Monday
     –       Update Facebook Page status (0:05), Suggest page to friends (0:05), Post tweet
             to Twitter (0:05)
•        Tuesday
     –       Start or comment on a Group Discussion on LinkedIn (0:15), Post photo/link to
             Google+ (0:05)
•        Wednesday
     –       Post photo/link to Facebook/Twitter (0:10), Post to Pinterest (0:10)
•        Thursday
     –       Monitor brand using HootSuite (0:15)
•        Friday
     –       Update Facebook status (0:05), Schedule updates for next week using HootSuite
             (0:15)
•        Total = 1 hour, 30 minutes or make it part of someone’s job
Pinterest and Google+ for Business

 •   Meet the Players
 •   Google+ You
 •   Pinterest Primer
 •   Practical Application
 •   Questions & Answers
Thank You

Jason Piasecki, Partner
(231) 727-9778 X101
jason@revel.in

  facebook.com/revelmarketing
  twitter.com/revelmarketing
  pinterest.com/revelmarketing

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Pinterest and Google+ for Your Business

  • 1.
  • 2. Pinterest and Google+ for Business • Meet the Players • Google+ You • Pinterest Primer • Practical Application • Questions & Answers
  • 3. Your Takeaways • What do you want to get out of today?
  • 8. Engagement vs. Marketing • Social media engagement creates strong customer relationships, greater advocacy and deeper loyalty, as customers engage your brand.
  • 10. Barriers to Effective Listening • Interrupting • Faking attention and tuning out • Becoming emotional • Jumping to conclusions • Getting distracted • Losing focus
  • 11. Strategies for Better Listening • Focus on content, not delivery • Avoid emotional involvement • Avoid distractions • Refrain from formulating an immediate response • Ask questions • Choose the right environment
  • 13. Google+ Facts • Launched June 2011 • 250 million users • More than 150 million active each month • 75 million sign in every day • Average active user spending around 12 minutes a day • 64% of the Top 100 now have an active Google+ Brand page
  • 16. Revel
  • 17. Top Google+ Brands • Ferrari • H&M • Gucci • Burberry • Starbucks • Ford • Coca-Cola
  • 19. Pepsi
  • 20. Pepsi
  • 21. Just Do It • Google+ is pretty much like Facebook • Post links, photos, videos • Update your cover photo • Change your profile pic • Mirror other social content • Google site:yourdomain.com and +1 pages • Helps with search (reason enough)
  • 22.
  • 23. Pinterest says… Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
  • 24. Pinterest is… Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more.
  • 26. Pinterest Facts • Launched 2010 • Fastest site ever to break through the 10 million unique visitor mark • 17 million users • Invite only • Redefining web design • Girls night out
  • 27. #3 with a Bullet
  • 28. Do You Pinterest? • 81% women and most of them are between 25-44 years old • Some college education • Average time per visit 1 hour and 17 minutes! • Audience frequents etsy.com, food.com, marthastewart.com • Celebrity Pinners include Yoko Ono, Alyssa Milano, Michael Kohrs, Ryan Seacrest
  • 30. Tale of the Tape • Facebook is a text-based gateway to social information on the web. • Twitter is a gateway tool - Twitter is its own destination, however it links you to the rest of the web, 140 characters at a time. • Pinterest borrows the "gateway" idea from Twitter, but its content is visual, not text like FB/Twitter. Think of it as a visual catalog of the web.
  • 31. Pinterest is about classification • Facebook allows for some compartmentalization, but generally the single- stream “Wall” dominates. • Twitter is one stream of messages from a user, minimally classified by #hashtags • Pinterest allows one user to classify images: boards with different topics help you subdivide your thoughts and content.
  • 32. Pinterest is also about collaboration • Facebook and Twitter’s framing of collaboration is “many people share responsibility of maintaining a page or feed.” • Pinterest’s framing allows collaborators to contribute ideas, with a central account there manage. • Think news editor (main account) vs. freelance reporter (collaborator) • If a board is being used to concept ideas, collaboration allows many to take part.
  • 33. What You Can Do On Pinterest • See pins in real-time • Follow pinners similar to your "news feed" • Find things you're interested in • Click on a pin to see the source website • Like, comment, repin other pins • Create your own pinboards and gather pins
  • 34. Pin Etiquette • Be Respectful • Be Authentic • Credit Your Sources • Report Objectionable Content • Make Pinterest Better
  • 35. Pin Etiquette • Sell your products • Hold a contest • Get personal • Inspire your customers • Offer exclusive discounts • Raise awareness • Invite customers to your events • Follow other brands
  • 36. How to Pin • Chrome - Drag the “Pin It” button to your Bookmarks bar • Firefox - Pinterest Right-Click Extension • Internet Explorer - Installing Pinterest Bookmarklet • Pinterest for iPhone App • More info at pinterest.com/about/goodies/
  • 37. Pin to Win 1. 2. 3.
  • 38. Ideas for Pinboards • Showcase your work • Resources for customers • Things that use your products • About your business • Highlight your people • Coupons and special deals
  • 39. Anatomy of a Good Pin • Strong image • Which Pinboard? (assigned to the correct category) • Good description: fun, conversional, keywords • Social share? Source: WhizBang! Training
  • 40. Revel
  • 41. Revel
  • 42. Revel
  • 43. Tips and Tricks • Just "Nifty" ain't nifty • Users classify to your benefit! • Pin in 10-minute sessions • Use “Like” as a bookmark or holding area • Prepopulate your description to save time • Instead of simply parroting, produce! • Don’t forget, it’s social media!
  • 45. Better Pinning • Good: “Cup with Lionel Richie on it” • Better: “White mugs with Lionel Richie design.” • Even Better: “Two white mug set with Lionel Richie design text: ‘Hello, is it tea you’re looking for?’ “
  • 46. Pinterest for Business • Brand accounts are the same as a regular user's account and have all the same features • Request an invite using a generic company e-mail address (i.e. – info@company.com) • Setup a username - pinterest.com/company • Fill out the information about your business (i.e. - location, web site, etc.) • Upload an profile image
  • 52. Strength in Numbers • Have co-workers on Pinterest contribute to your company boards • Go to a board • Click the Edit button in the top-right corner • Change the setting from “Just Me” to “Me + Contributors.” • Click Add • Save
  • 53. 6 Pinterest Traffic Builders 1. Superfan Sweepstakes 2. Secret Code Scavenger Hunt 3. Give It Away 4. Pin It To Win It 5. A Little Help from Your Friends 6. Destination Imagination
  • 54. Contest How To’s • Create a legitimate looking contest • Create a repinnable image • Have clear rules listed • Support the contest with existing resources Source: Social Fresh
  • 55. Superfan Sweepstakes • Have a collection of products on your Pinterest page • Whichever product gets the most repins wins • Allow that group of people to to come in and get a special incentive in your store • Your most popular product on Pinterest will get real-world traffic from the group of superfans that just won online
  • 56. Secret Code Scavenger Hunt • In your pin descriptions, include a “secret word” that customers should do/say in the store to drive traffic • Develop a giveaway or promotion around this newfound foot traffic • To build scarcity and excitement, set constraints to a specific day/week • For example, mention “Tyler Durden” and receive 15% off on Thursday”
  • 57. Pin It to Win It • Repin the “Pin It To Win It” Pin to a personal Pinboard named TeachHUB • Follow TeachHUB on Pinterest • Complete an entry form • Entrants were recognized on a home Pinboard by TeachHUB • Winners received $15 iTunes gift cards
  • 59. Pin It to Win It: II • The first contest was so successful that TeachHUB upped the ante • Teachers show off their talent for a chance to win $1,000 • Event a video to win • Talent can be teaching-related, but it does not have to be
  • 61. Results • 355 likes • 966 comments • 321 repins • Worth the investment? I’d say so.
  • 62. Give It Away • Create a $10 gift card certificate on your web site • Pin the page on Pinterest • Make the gift certificate redeemable only when printed from Pinterest or shown on a phone at your location
  • 63. A Little Help from Your Friends • Leverage your relationships with customers to create “raving fans” • Happy customers like telling other people about products and services they like • Ask customers to repin and share your pins • Have them share images from your web site • Like and comment on your pins
  • 64. Destination Imagination • When your business is transportation, few people truly care about what you're using to get there • Show them instead where they can go
  • 69. Example Social Media Schedule • Monday – Update Facebook Page status (0:05), Suggest page to friends (0:05), Post tweet to Twitter (0:05) • Tuesday – Start or comment on a Group Discussion on LinkedIn (0:15), Post photo/link to Google+ (0:05) • Wednesday – Post photo/link to Facebook/Twitter (0:10), Post to Pinterest (0:10) • Thursday – Monitor brand using HootSuite (0:15) • Friday – Update Facebook status (0:05), Schedule updates for next week using HootSuite (0:15) • Total = 1 hour, 30 minutes or make it part of someone’s job
  • 70. Pinterest and Google+ for Business • Meet the Players • Google+ You • Pinterest Primer • Practical Application • Questions & Answers
  • 71. Thank You Jason Piasecki, Partner (231) 727-9778 X101 jason@revel.in facebook.com/revelmarketing twitter.com/revelmarketing pinterest.com/revelmarketing

Hinweis der Redaktion

  1. 3 Promises and a Guarantee Time will fly You ’ll have fun You ’ll learn something you don’t know Guarantee – You will walk out of here with tangible ideas to market your business
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  26. Search for one new keyword each time Get beyond the pin - if something is right up your alley in terms of style/topic, click through to the board If the person/company is a good pinner, you're bound to find more good stuff. If the board is good, follow it!
  27. http://apps.facebook.com/twitter/ http://www.facebook.com/apps/application.php?id=4949752878&ref=ts http://www.facebook.com/ads/create/?act=29881530
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  30. http://pinterest.com/cabotcheese/
  31. http://pinterest.com/cabotcheese/
  32. http://pinterest.com/lakeexpress/
  33. http://pinterest.com/lakeexpress/
  34. http://pinterest.com/lakeexpress/