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WWU Marketing Recommendations,[object Object],2011 CBE Project,[object Object]
the,[object Object]
Goal,[object Object],the,[object Object]
Admissions Recommendations
?,[object Object],HOW,[object Object],the,[object Object]
The First Rule of ,[object Object],      MEDICAL ,[object Object],           INQUIRY,[object Object]
Ask the,[object Object],PATIENTwhere it hurts,[object Object]
 PATIENT  ,[object Object],the,[object Object],is always ,[object Object],the best guide,[object Object],to a correct diagnosis,[object Object],and eventual remedy,[object Object]
This means,[object Object],MARKET RESEARCH,[object Object]
New decision journey,[object Object],ECOMMERCE BEHAVIORS ,[object Object],SOCIAL WEB BEHAVIORS ,[object Object],PERUSE FAV BLOGGERS’ POSTS,[object Object],SIGN UP FOR LOYALTY CARD,[object Object],USE COMPARISON TOOLS,[object Object],LOOK AT A CATALOG,[object Object],CONTACT CUSTOMER SERVICE,[object Object],SEE AN AD,[object Object],RECEIVE A MAILER,[object Object],CALL 1-800,[object Object],VISIT A STORE,[object Object],CONSULT SALES REP,[object Object],CHECK CRAIGS- LIST FOR RESALE OPTIONS,[object Object],ASK QUESTION VIA LIVE CHAT,[object Object],SEARCH FOR A PRODUCT,[object Object],WATCH YOUTUBE VIDEO,[object Object],SIGN UP FOR EMAIL,[object Object],SHOP FROM FRIENDS’ LEMONADE STAND,[object Object],BROWSE WEB SITE,[object Object],POST REVIEW, UPLOAD PIC,[object Object],READ AND RATE REVIEW,[object Object],VISIT A STORE,[object Object],LINK FROM FRIEND’S FACEBOOK,[object Object],BROWSE TAG CLOUDS,[object Object],LINK FROM FRIEND’S FACEBOOK,[object Object],TRACK PURCHASE,[object Object],REVIEW FAQS,[object Object],CREATE TAGS,[object Object],NON-LINEAR •  MULTICHANNEL •  DIGITAL-FIRST,[object Object],Taken from Resource Interactive,[object Object]
the,[object Object],DATING Principle,[object Object]
You can’t just convince one person,[object Object]
You have to convince their influencers,[object Object]
Create and Empower Allies,[object Object]
Rally their friends and peers,[object Object]
and parents,[object Object]
?,[object Object],Where,[object Object]
Parents live at the house,[object Object]
Peer influencers live,[object Object],HERE,[object Object]
Great start…. ,[object Object]
Reality,[object Object],Virtual,[object Object]
theFAB PIE,[object Object]
Admissions Recommendations
Memory Vs. Experience,[object Object],we value MEMORY more than experience,[object Object]
Sell the memory,[object Object],Even if you are selling the potential future memory,[object Object]
A new experience can be intimidating…,[object Object],(Like College!),[object Object]
The more concerns we alleviate ,[object Object],the more likely the are to come,[object Object]
A day in the life…,[object Object],Tell the story of the Western student to overcome concerns,[object Object]
Analytics ,[object Object],A,[object Object],B,[object Object],testing,[object Object]
Recommendations,[object Object],Focus on the Goal,[object Object],Reach out to parents and peer group,[object Object],Empower the evangelists,[object Object],Increase social media exposure,[object Object],FAB PIE,[object Object],Sellthe memory,[object Object],A Day in the LIFE,[object Object],A+B Testing,[object Object]

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