1. Jason DaPonte Managing Director +44 (0)7786 702 362 jasonpdaponte@googlemail.com @jasondaponte #USCMobile http://www.entertheswarm.com

2. @jasondaponte #USCmobile

3. Source: Carphone Warehouse – Mobile Life 2007

4. The Promise: ‘Your mobile can do anything!’ (aka. “There’s an app for that”)

5. The Promise: Statistic: There are more of them than there are of us 2009: 4.b ACTIVE mobiles 2010: 5b ACTIVE mobiles 2010: 1b sold 2012: 6b ACTIVE predicted (World population = 6.7b people) “Five billion phones means there are more than three times as many phones as personal computers” Ben Wood Analyst, CCS Insight Source: Wireless intelligence

6. Source: Apple

8. News is a big part of the space…

9. … but not a growth area

10. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.” – Eric Schmidt, Google Mobile World Congress, Feb 2011 HeathBrandon on Flickr

11. Definition of mobile: Any interaction with an audience member on a portable device or in a mobile situation

12. What makes mobile different? Personal Sociable Portable Immediate Location aware CONTEXT

13. So what is context?

14. Opportunities for news organizations

15. So what is this ‘mobile’ thing anyway? Mobile media Messaging Apps/Widgets Mobile web

16. So what is this ‘mobile’ thing anyway? Mobile media Messaging 4 Apps/Widgets Mobile web

17. So what is this ‘mobile’ thing anyway? Messaging 1.5 trillion SMS messages sent in 2009 in the US (CTIA) 84% of SMS users expect a response within 5 minutes. (160 Characters)

18. So what is this ‘mobile’ thing anyway? Messaging isn’t just about txt-ing Messaging News & Emergency alerts Non-smartphone audiences

19. So what is this ‘mobile’ thing anyway? Messaging isn’t just about txt-ing Messaging

20. Messaging Michael Jackson’s death The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed Users told the story using the rules of social media; verified using professional media http://www.flickr.com/photos/raouldraws/

21. Messaging Prediction: Messaging types will converge into streams

22. So what is this ‘mobile’ thing anyway? 4 Mobile media Messaging Apps/Widgets Mobile web

23. Mobile web It’s not all apps …

24. So what is this ‘mobile’ thing anyway? Mobile web Personalised homepage Choose and rearrange topics Set location

25. So what is this ‘mobile’ thing anyway? Mobile web

26. Prediction: The Web strikes back HTML5 apps, jail broken app stores and open dev platforms will challenge the dominance of app stores. Mister-E on Flickr

27. So what is this ‘mobile’ thing anyway? 4 Mobile media Messaging Apps/Widgets Mobile web

28. So what is this ‘mobile’ thing anyway? Mobile media MUSIC SCREENSHOTS

29. Mobile media Mobile News Gathering – The pros

30. Mobile media Mobile News Gathering – New entrants

31. Mobile media Mobile News Gathering – Audiences

32. Mobile media BBC: Shoot the Summer The collaborative story of one summer’s festivals Mobile was the tool that let users became participants; story creation was an event of its own

33. Prediction: Multi-screen goes mainstream Users will expect services that let them: Socialize about what they’re watching; Control one screen with another and transfer across devices AMagill on Flickr

34. So what is this ‘mobile’ thing anyway? 4 Mobile media Messaging Apps/Widgets Mobile web

35. So what is this ‘mobile’ thing anyway? 50 Billion apps are projected for 2012 (a $17.5 billion market) Source: GetJar 2010 (And don’t forget iPad, Android, Blackberry, Nokia…) Apps/Widgets

36. So what is this ‘mobile’ thing anyway? Good apps: Makes your life easier Uses unique hardware Makes a better media device Makes it FUN (aka GAMES) Apps/Widgets

37. Apps/Widgets Prediction: Fun & Play are Everywhere Game dynamics will drive behaviour and products and value Data crowd-sourced through game mechanics will prove valuable

38. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.” – Eric Schmidt, Google Mobile World Congress, Feb 2011 HeathBrandon on Flickr

39. Thinking about the future

40. Thinking about the future… The rest of the world will connect – and we can’t predict what that will mean OCARINA

41. Subphones connect everything The ‘phones’ that don’t make voice calls or texts will change how communicate – and won’t look like phones. Think: Kindle, SonyEricsson Live View, in-car systems and forwards towards wearable and implanted displays.

42. A Battle Over Location & Context Layar or Foursquare could give Google and Facebook a run for their money ‘Checking-in’ to TV, music and more will create valueable attention data about users Demand for accuracy beyond GPS will grow; including in-room location realSMILEY on Flickr

43. Everything will be filtered by location Ambient consumption will become common place ‘Unconscious computing’ will be the norm University of Washington

44. Jason DaPonte Managing Director +44 (0)7786 702 362 jasonpdaponte@googlemail.com @jasondaponte #USCmobile http://www.entertheswarm.com