6. Art pushes the limit of human experience
and language for its own sake, while
Design might do this but only to
humanize and integrate people’s lives in
the context of an economy.
— Roberto de Vicq de Cumptich
39. [Filmmakers] craft a story, making sure
that we’re creating the experience
specific[ally] that we want the audience
to have.
— JJ Abrams, on how film & TV differ
from gaming
40.
41.
42.
43.
44.
45.
46. Expanded cinematic mental models:
Experiencing the same story with
different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)
47. Expanded cinematic mental models:
Experiencing the same story with
different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)
48.
49. Expanded cinematic mental models:
Experiencing the same story with
different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)
50.
51.
52.
53. Expanded cinematic mental models:
Experiencing the same story with
different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)
63. Development Pre-production Production Post Distribution
+
Assessing constraints,
platforms, user behaviors,
creative opportunities
Layering design thinking into the film
authoring process
64. Constraints
Production ☛ what the camera can
capture
Post-production ☛ how captured media
can be manipulated
Distribution ☛ how people see the film
68. Development Pre-production Production Post Distribution
+
Prototyping to assess
production needs
Layering design thinking into the film
authoring process
72. Development Pre-production Production Post Distribution
+
Evaluating and adjusting
hypotheses
Refining specific
interactions
Layering design thinking into the film
authoring process
73. Development Pre-production Production Post Distribution
+
Observing
users,
refining
interactive
elements
Layering design thinking into the film
authoring process
74. Henri-Georges Clouzot:
You’ve got to admit, Mr. Godard,
that a movie has to have a
beginning, a middle, and an end.
Jean Luc Godard:
Yes, but not necessarily in that
order.