1. Common Mistakes of Logo Design
By http://www.brochure-design-india.com

2. What is a Logo ?
• A logo is an emblem or a
graphic mark.
• It’s purpose is to promote
the company or brand in
front of public.
• The pattern of logo may
be symbol only or a
symbol combined within
text or text written in a
particular fashion.

3. Where Logo can be used ?
• Website
• Brochures
• Business cards
• Social media (Facebook,Twitter)
• Business Signs
• Invoices
• Fax Forms

4. Common Logo Mistakes
• Designed by an Amateur
• Relies on Trends
• Using Raster Images.
• Complex Designing Logo.
• Relying on color for the effect
of Logo.
• Bad Font Choice

5. Designed by an Amateur
• Corporate Logo Designed
by an Amateur can result
in disastrous comes.
• The Amateurish Logo
make the business also
to look Amateurish.
• Logo may not be unique if
designed by an Amateur.

6. Relies on Trends
• Logo must not be
designed on ongoing
trends.
• It may not be unique in
that case.
• A well designed logo
must be timeless.

7. Using Raster Images
• Raster Graphics consists
of pixels.
• Raster images causes
problems in reproduction.
• The logo cannot be
scaled to any size, looses
quality.

8. Complex Designing Logo
• Complex design will lose
its detail.
• It looks smudge, worse.
• Complex design loses
memory

9. Relying on color for Logo Effect
• It is a common mistake
• Designers must not
depend on colors for its
effect.
• Choosing color must be
the last decision.

10. Bad Font Choice
• Logo fails for poor font.
• Font must be matched to
the style of the icon.
• Right balance must be
found.

11. • Brochure Design India
www.brochure-design-india.com
Y8,Block EP,Sec – v
Salt Lake, Kolkata – 700091,India
PH : +913340200838
Email:info@brochure-design-india.com