Overview presentation of Google mobile developer products with particular emphasis on AFMA, AdMob, and AdWhirl as well as Google Analytics for Android.

1. Making Money,
Tracking Usage
Google mobile APIs in action!
August 11th, 2010
Jason Cooper
Developer Programs Engineer
jasonacooper@google.com

2. Google + mobile = opportunity
Product areas:
Geo, location
Social, people
Advertising, analytics
Google Apps, product APIs
Hosting, tools

3. Google + mobile = opportunity
Product areas:
Geo, location
Social, people
Advertising, analytics
Google Apps, product APIs
Hosting, tools

4. Google + mobile = opportunity
Geo, location
Google Maps JavaScript API v3:
Embed Google Maps in your mobile web sites
Google Latitude API:
Retrieve your user's current location and location history
Google Places API:
Get information about an establishment, geographic
location, or prominent point of interest

5. Google + mobile = opportunity
Social, people
Google Buzz API:
Search, read, update, and share Buzz posts, content,
and metadata
OpenSocial:
Create apps that access a social network's friends and
activity feeds

6. Google + mobile = opportunity
Google Apps, product APIs
Google Data client libraries for Objective-C, Java, etc. allow
your mobile back-ends and apps to interface directly with:
Blogger Data API
Google Calendar Data API
Google Contacts Data API
Google Health Data API
YouTube Data API
...
All: http://code.google.com/apis/gdata/docs/directory.html

7. Google + mobile = opportunity
Hosting, tools
Google App Engine:
Build and host your mobile sites or app back-ends on
Google's scalable infrastructure
Google Web Toolkit:
Quickly build highly optimized, complex browser-based
mobile applications using only Java

8. Google + mobile = opportunity
Advertising, analytics
Ads:
Mobile ads for apps
AdSense (AFMA)
DoubleClick (DFP)
AdMob
AdWhirl
Mobile ads for content
Mobile ads for search
Google Analytics for mobile

9. Mobile apps development lifecycle
BUILD
LAUNC
MANAGE H
GRO
MONETIZE W

10. Tools to help you along the way

11. The monetization opportunity
Mobile advertising
keeps growing
$1.6B
2013
Source: eMarketer, September
2009

12. Monetize quickly and reliably with Google
Targeted ads ensure
High fill rates for quality user Large advertiser base
inventory, from Day 1 & mobile sales force
experience

13. AdMob
Monetize your app
Serve ads on iOS, Android, WebOS, and Flash Lite
Easy integration with multiple installation options
Real-time revenue reporting
Promote your App
Multiple ad formats
Easy setup — get more downloads in minutes
Cost effective user acquisition helps you grow your business
Download tracking allows you monitor the impact of your
advertising spend

14. Configuring AdMob
Open sign-ups at http://www.admob.com

15. Configuring AdMob
Open sign-ups at http://www.admob.com

16. Integrating AdMob
See complete LunarLander sample included with SDK

17. AdSense for Mobile Apps (AFMA)
AdSense for Mobile Apps
enables you to earn revenue
by placing targeted, relevant
Google ads in your app.

18. Signing up for AFMA
AFMA is in beta and sign-ups are currently closed. To apply:
1. Sign up for AdSense or login to your existing account.
2. Select "AdSense for Mobile Applications" product to apply.
3. Once your application is approved, you will receive an email
with instructions to access the SDK and App Manager.

19. Integrating AFMA
Android SDK documentation:
http://code.google.com/mobile/ads/docs/android/

20. AdWhirl
AdWhirl allows you to display ads from AdMob, AdSense, and
other ad networks as well as your own house ads.
Flexible -- supports unlimited ad networks of your choice
SDKs available for Android and iOS
Open source

21. Configuring AdWhirl
Open sign-ups at http://www.adwhirl.com

22. Integrating AdWhirl
@Override
protected void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);
// Instantiate the AdWhirlLayout
AdWhirlLayout adWhirlLayout = new
AdWhirlLayout(this, ADWHIRL_KEY);
// Configure layout params, ad size
RelativeLayout.LayoutParams params =
RelativeLayout.LayoutParams(320, 50);
// Add AdWhirlLayout to parent layout
layout.addView(adWhirlLayout, params);

23. Google Analytics for mobile
Enables you to implement Google Analytics directly in your
mobile apps
Get a detailed report of your app's activity via the standard
Google Analytics dashboard

24. Understanding your users

25. What you can learn from
Google Analytics for mobile
Aggregate usage tracking
User engagement
(visits, session length)
Devices / Carriers / etc
Flexible events

26. Measuring referrals from ads
Potential
Customers
1 Click on
Ad
Eliminate bottlenecks
2 Visit Android
Market
in your conversion
process by identifying
where you lose visitors
3 Download and reinforcing
App successful paths.
4 Open and Use
App Active
Customers

27. Integrating Google Analytics
Open sign-ups at http://www.google.com/analytics/
Download SDKs from http://code.google.com/mobile/analytics/
Current platforms:
Android (native SDK)
iPhone OS (native SDK)
high-end mobile devices (JavaScript API)
low-end mobile devices (server-side integration)

28. Native SDKs
Track user interaction via:
Pageviews:
You decide when to record "pageviews" in your app, e.g.
when a user selects a tab or triggers a popover view.
Events:
Events records other in-app actions such as button taps,
shakes, etc.; they can be grouped and named.
Mobile activity is displayed using the same UI that you are
already accustomed to if you use Google Analytics to track
activity across web pages.

29. Native SDKs: dispatching
The Google Analytics SDKs for Android and iPhone OS support
two methods of event dispatching:
Manual
You define exactly when events are dispatched to the
Google Analytics service
Interval
You define the number of seconds between dispatches.
Sending outbound HTTP requests is expensive -- optimize
your app's performance by batching requests and dispatching
infrequently.

30. Android SDK: starting the tracker
GoogleAnalyticsTracker tracker;
@Override
protected void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);
tracker = GoogleAnalyticsTracker.getInstance();
// Start the tracker in manual dispatch mode...
tracker.start("UA-ACCOUNT_ID", this);
// ... or dispatch every set number of seconds
tracker.start("UA-ACCOUNT_ID", 20, this);

31. Android SDK: tracking pageviews
createPageButton.setOnClickListener(
new OnClickListener() {
@Override
public void onClick(View v) {
// Examples:
// tracker.trackPageView("/help");
// tracker.trackPageView("/level2");
// tracker.trackPageView("/uploadScreen");
tracker.trackPageView(
"/createNewPageScreen");
}
});

32. Android SDK: tracking an event
createEventButton.setOnClickListener(
new OnClickListener() {
@Override
public void onClick(View v) {
tracker.trackEvent(
"video", // Category
"pause", // Action
"Pilot", // Label
37709); // Value
}
});

33. Android SDK: manual dispatching
tracker.dispatch();
NOTE: You only need to do this if you did not specify an interval
when starting the tracker.

34. Android SDK: stopping the tracker
tracker.stop();

35. Android SDK: tracking referrals
The Google Analytics SDK automatically uses the referrer URL
parameter from Android app download links to populate referral
and campaign information for your application!
http://code.google.com/apis/mobileanalytics/docs/android/

36. Making Money,
Tracking Usage
Google mobile APIs in action!
August 11th, 2010
Jason Cooper
Developer Programs Engineer
jasonacooper@google.com