Created for a user experience design Meetup.com group in Charlotte, this presentation focuses on how design and experience affect business goals.

1. How Product and Design
Come Together
Charlotte UX Group
June 14, 2010
Jason Silverstein

2. quick intro
• hi.
• unc - chem, journ. // smu - biz
• video > internet des/dev > inet biz.
• thsn > nba > thsn > ss > y > oi > acbj
• husband. dad. health & fitness. sports. photo.
• @sleuth // jasonsilverstein.com

3. introduction to product
up first: new or existing

4. new: products usually start vague

5. or want to improve on @#$%

6. existing products: layers...

7. ...and constant
renovations or
additions

8. a few assumptions
(to help todayʼs flow)

9. you understand market(s)

10. you want profit

11. you have passion for your
product and audience

12. you want to work for your goals

13. you have a team or org

14. products do die :-/
(*moment of silence.*)

15. product framework(s)

16. people, process & product
• people - the product organization
• egos. camaraderie. leadership.
• process - activities & workflow
• distinct groups. right tools. versions.
• product - the initiative(s)
• features. roadmaps. ownership.

17. uniqueness of product org roles
• product manager
• sales & business development
• marketing (and/or content)
• engineering, systems and ops
• customer service
• and now...

18. more specialization!

19. UX/UED as host/hostess (?)
subtitle: you own more than “pretty”

20. visible parts of the house, inc. entrance

21. interior design, too (visual design)

22. some info/site
architecture
(interaction design)

23. providing good guest /
visitor cues (usability)

24. “other things as assigned”
• prototyping / testing
• “you figure it out”
• banner ads (still happens, I know)
• interpreting and communicating
alignment with business/pms
• more...

25. examples of UX/product alignment

26. interfaces: little things do matter

27. consistency, site-wide (style guide)

28. consistency, network-style (ex. 1)

29. consistency, network-style (ex. 2)

30. follow internet “standard” UI

31. in closing
• UX is the presentation of business goals
• specialization is double-edged
• you must communicate, have passion
• you must be ok with change
• letʼs chat (more!)

32. end